AMD Ultrathins to Knockout Intel Ultrabooks on Price

This year's Consumer Electronics Show showed us more Ultrabooks than we could shake a stick at. Intel isn't alone in its endeavors to enter the super-thin laptop space, as AMD also targeting the slim notebook market with its new Trinity APU. That said, we didn't exactly see a boatload of AMD's 'Ultrathins' on the show floor last week in Vegas. Though the company announced its intentions to rival Ultrabooks with its own Ultrathins, the company isn't scheduled to launch the Ultrathin platform until this summer. However, the latest reports say that when we do see Trinity-powered Ultrathins, they'll be significantly cheaper than Intel's Ultrabooks.

AMD is reportedly set to launch the Deccan platform with Krishna and Wichita APUs to better compete with Intel's Ivy Bridge this June. The company will then upgrade to the Kerala platform with the Kabini APU in 2013 to take on Intel's Haswell platform. However AMD supposedly decided to shift in gears and attack Intel on the "ultra" front head-on by using Trinity-based APUs and pushing a low-price strategy.

Digtimes is reporting that 2012 will bring just 20 AMD-powered Ultrathins, and that these will not have any significant advantages over Intel's expected 75 new Ultrabooks in terms of performance and function. That said, one area they will improve upon is price. While Intel's next generation Ivy Bridge is expected to drive the price of Ultrabooks down from over a thousand bucks (well over a thousand bucks in some cases) to between $800 and $1000, it's thought AMD's Ultrathins will be up to $200 cheaper than comparable offerings from Intel.

But as seen with the tablet sector after the launch of Amazon's Kindle Fire, the "ultra" segment may also see a shift once the cheaper AMD machines begin to hit the market. DigiTimes reports that many notebook vendors are voicing their concerned over this, indicating that Intel's Ultrabooks could see a rapid price drop to combat AMD's competitive price point.

According to Digitimes, HP, Acer and Asus are among those expected to produce Ultrathins. Check out the full story here.

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  • someguynamedmatt
    Now THIS I have faith in. Not that 'ultrabooks' hold that much market share, but I feel that AMD could pull this off quite nicely with their APU lineup and beat out Intel.
    28
  • Borisblade7
    After having both mobile amd llano and mobile intel IB, ill take amd anyday in a system that wont have discrete graphics to make up for the god awful performance of intel in that area.
    22
  • g4114rd0
    +1  pushing a low-price strategy.

    recommended and useful, AMD should try to do something very similar on BD.
    21
  • Other Comments
  • someguynamedmatt
    Now THIS I have faith in. Not that 'ultrabooks' hold that much market share, but I feel that AMD could pull this off quite nicely with their APU lineup and beat out Intel.
    28
  • megamanx00
    Promises promises. We'll see how they do once they are available. In the mean time Intel will be unopposed in that space.
    -17
  • spookie
    Can't wait!! Go make us proud AMD, make affordable ultrathins and drive the price of ultrabooks down
    20