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AMD Restructures Entire CPU Lineup

by - source: X-Bit Labs

AMD is nuking the current processor brands and splitting its entire CPU portfolio into three classes.

AMD may halt processor branding once the company completes its Llano and Zambezi processor lineup. The reason is that AMD reportedly wants to emphasize its corporate AMD Vision trademark and focus consumer attention to its corporate brand.

The news arrives by way of a mysterious document received by X-bit Labs. Although the site didn't provide a scanned copy for all to see, the document supposedly reveals that AMD will divide its processors into three different classes of its Vision platforms including FX-Series, A-Series and E-Series. That means we may not see another Phenom, Athlon or Sempron-related branding on our AMD CPUs ever again. Really, it will be ok.

The AMD document supposedly indicates that the FX-Series will consist of "Zambezi" processors based on Bulldozer micro-architecture with four, six or eight cores. These will be sold using the AMD Vision Black and AMD Vision Ultimate labels.

The A-Series processors will consist of the "Llano" APUs (accelerated processing units). These will have two or four cores and an ATI Radeon HD 6000-class graphics core. These will be sold on AMD Vision Ultimate and AMD Vision Premium platforms.

As for the E-Series, this group will serve the low-end market with APU's using one or two cores and a basic Radeon HD 6000-class "Zacate" graphics core. This series will be sold simply as AMD Vision.

"What you saw AMD do with APUs on the 'Brazos' platform is get component-level branding out of the way so that our OEM partners can imbue their products with branding of their choosing without sub-brands cluttering things up," said Damon Muzny, a spokesman for AMD, in a previous statement. "Vision is AMD's contribution, which comes with the intention of simplifying the purchasing for folks who know what they want to do with their PC and don't care to learn the intricate sub-component technical nuances to make a buying decision. Will we do the same with Llano and Zambezi? You'll have to wait and see."

Currently there's no indication of when this re-branding will take place.

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kcorp2003 02/11/2011 11:58 PM
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kcorp2003 02/11/2011 11:59 PM
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can i have a diagram tom?

Richeemxx 02/12/2011 12:10 PM
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The new naming scheme 'should' eliminate some of the confusion that is out there now. The only problem is that all the chips we have now will still be on the market and there will be some overlap as always in terms of performance.

To bad we can't go pack to the simple Athlon days. The xp1700 is fast, xp1800 is faster xp2500 is even faster. None of this 3-4 different series of chips being outed crap!

woshitudou 02/12/2011 12:22 PM
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AMD has been making good decisions lately. It's nice to see them moving up.

James296 02/12/2011 12:26 PM
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I don't what to say except this ----> T.T

retrig 02/12/2011 12:27 PM
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burnley14 02/12/2011 12:29 PM
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Quote :two or four cores and an ATI Radeon HD 6000-class graphics core


Uhh, this should be an "AMD Radeon" correct? Didn't they drop the ATI naming scheme? With that said, simple typo or is this claim bogus?

stm1185 02/12/2011 12:33 PM
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Who cares what they name the end product I just want to know if Bulldozer is going to end up being as fast as an i7 core to core.

pelov 02/12/2011 12:34 PM
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retrig :
I wonder if AMD is throwing in the towel as far as consumer processors go...



No, they're not. What this does, though, is divide the upcoming technologies we're going to be seeing from AMD.

The new APUs sound very intriguing :)

tntom 02/12/2011 12:55 PM
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It is confusing now but this will simplify things down the road. The idea is to take more of the thinking and research out of the equation for the common consumer. Right now a Phenom, depending on which model could fall into at least two of those categories.

TemjinGold 02/12/2011 1:01 AM
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They should focus on releasing chips, not names. Who cares what they want to call it?

fishrule 02/12/2011 1:03 AM
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reprotected 02/12/2011 1:04 AM
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Unless the AMD articles are about the release date of Bulldozer, it's tl,dr.

Inferno1217 02/12/2011 1:05 AM
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AMD was at their best with the FX lineup which leads me to believe they have something great. Not a fan of either company. I just want the best product for the dollar.

burnley14 :
Uhh, this should be an "AMD Radeon" correct? Didn't they drop the ATI naming scheme? With that said, simple typo or is this claim bogus?


longshotthe1st 02/12/2011 1:10 AM
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kcorp2003 :
another naming scheme again? confusing...


Really? You are actually confused? Or are you just trolling?

jj463rd 02/12/2011 1:19 AM
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I wish Intel would murder their Pentium name (and line).

buzznut 02/12/2011 1:27 AM
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Seems like a sound strategy, although naming the mid range systems and top end with the same AMD Vision Ultimate moniker certainly does confuse things...

xantek24 02/12/2011 1:30 AM
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Ahhh...*sniff* everything is starting to smell so fresh and clean....

luke904 02/12/2011 1:35 AM
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"Vision is AMD's contribution, which comes with the intention of simplifying the purchasing for folks who know what they want to do with their PC and don't care to learn the intricate sub-component technical nuances to make a buying decision. Will we do the same with Llano and Zambezi? You'll have to wait and see."

I dont like this, naming schemes need to informative to people who know the "technical nuances" as well as simple to the idiots.

a produce number should incorporate these things:
# of cores
clockspeed
generation
some sort of indication of cache if needed

Phenom II x4 965 does ok at this
-second generation phenom
-clockspeed differences between chips can be interpreted (965 vs 955)
-quad core shown by x4
-9 series means 6 megs of L3, 8 series means 4 megs of L3

an improvement would be something like:
Phenom II 4634 = 4 cores, 6 meg L3 cache, 3.4 Ghz
or just drop the 6 as its not that important
Phenom II 434
if there was a version with less cache then you could add a "B" to it or something

434>432>328
easy for consumer^

danwat1234 02/12/2011 1:39 AM
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fishrule :
The new naming scheme helps convey the appropriate performance level of AMD CPUs.FX= SlowA Series= SlowerE Series= Slowest



But good prices and good overclocking potential = a smart decision to go with AMD ;)

But yeah 4GHZ sandbridge i7 ftw.

tychoblu 02/12/2011 1:48 AM
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joelmartinez 02/12/2011 2:20 AM
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At least it isn't as complicated as amd GPU naming

kashtr0_305 02/12/2011 3:08 AM
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pinkfloydminnesota 02/12/2011 3:14 AM
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why not cores/speed/cache?

b3506 for a dual core 3.5 ghz 6 mb l3 core

c for tricore, d for quad, f for six, etc. or just the number even for cores too?

iam2thecrowe 02/12/2011 3:18 AM
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Its no more confusing than nvidias naming...oooo the gtx480 outperforms the gtx560.....oooo "contraversy" "im so confused because 560 is a bigger number than 480"....is what you would be saying if it was AMD. what bullplop! you can figure out the naming using 1% of your brain, i suggest you use it and do some research.

iam2thecrowe 02/12/2011 3:21 AM
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pinkfloydminnesota :
why not cores/speed/cache?b3506 for a dual core 3.5 ghz 6 mb l3 corec for tricore, d for quad, f for six, etc. or just the number even for cores too?


the general consumer does not know what cache is, i think that is what they are trying to appeal to as per the last sentence of the article.

jj463rd 02/12/2011 3:55 AM
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kashtr0_305 :
Why the hell would I want to pay a premium for an APU core that will include a graphics processor that I'll never even use? No way AMD! Oh well, I hope they continue their GPU technological evolution and not throw the baby out with the bath water -- so-to-speak!


Intel did the same thing with Sandy Bridge.

waethorn 02/12/2011 4:20 AM
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fishrule :
The new naming scheme helps convey the appropriate performance level of AMD CPUs.FX= SlowA Series= SlowerE Series= Slowest



No. The C series is slowest.

frostyfireball 02/12/2011 4:35 AM
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There is hardly a point in trying to make codes that general consumers understand. They will get confused with about everything unless it is blatantly obvious.
If they want their line to make sense to consumers they will have to simplify their line to just a few products, three for example; The AMD Basic, AMD Fast, AMD Very Fast. It says right in the name how fast the chip will be to minimize confusion as to how fast it should perform, since that's all consumers care about.

I think what intel did with their i-series makes sense for the most part and is a good compromise. The code says:
-Generaly how the chip performs in the lineup with the i3/i5/i7
-The first number to note the generation
-A couple more for relative clock speed, features and TDP.
It's a little disorganized but not too bad.

Amd should have a similar logical naming scheme:
-FX, A, E denoting relative speed with a number denoting generation attached
-1 or 2 numbers denoting core count
-2 numbers denoting stock frequency
-a number denoting and special features, like Black edition
-a m at the end if the chip is mobile
So a first gen high end Black edition chip with 10 cores at 3.4 ghz would be an AMD FX-1034B and a mainstream second gen 6 core chip at 2.8ghz would be an AMD A2-628.

waethorn 02/12/2011 4:35 AM
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What people fail to notice is that with new multithreaded and multimedia applications, APU's with higher core counts as you go up in processor models, will result in higher performance. As someone said, no average consumer knows what any of this means -- AMD Vision is good enough and has already done very well in the marketplace. Pricing and the OEM's marketing make up the rest.

Intel already used the Core iX YYY model number system, and yet it tells you nothing about core count, cache, or processor speed. Now they're moving to a four-digit numbering system. What's next? YY3Y and YY5Y numbering? End the numbers in a 1? Intel has done this all before while just confusing consumers. It didn't work for Core 2 chips, and it doesn't work now.

bluestar2k11 02/12/2011 4:41 AM
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Why not just go like:

Phenom III FX (High-mid range)
Athlon III (Mid-low range)
Sempron ? (server)

Keep things simple, and as they are now. I like the Phenom name (Not just because I just bought one lol), always liked Athlon. My first 2 PC's were Athlon XP's, a 1500 and 3200.


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