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AMD Restructures Entire CPU Lineup

By - Source: X-Bit Labs | B 71 comments

AMD is nuking the current processor brands and splitting its entire CPU portfolio into three classes.

AMD may halt processor branding once the company completes its Llano and Zambezi processor lineup. The reason is that AMD reportedly wants to emphasize its corporate AMD Vision trademark and focus consumer attention to its corporate brand.

The news arrives by way of a mysterious document received by X-bit Labs. Although the site didn't provide a scanned copy for all to see, the document supposedly reveals that AMD will divide its processors into three different classes of its Vision platforms including FX-Series, A-Series and E-Series. That means we may not see another Phenom, Athlon or Sempron-related branding on our AMD CPUs ever again. Really, it will be ok.

The AMD document supposedly indicates that the FX-Series will consist of "Zambezi" processors based on Bulldozer micro-architecture with four, six or eight cores. These will be sold using the AMD Vision Black and AMD Vision Ultimate labels.

The A-Series processors will consist of the "Llano" APUs (accelerated processing units). These will have two or four cores and an ATI Radeon HD 6000-class graphics core. These will be sold on AMD Vision Ultimate and AMD Vision Premium platforms.

As for the E-Series, this group will serve the low-end market with APU's using one or two cores and a basic Radeon HD 6000-class "Zacate" graphics core. This series will be sold simply as AMD Vision.

"What you saw AMD do with APUs on the 'Brazos' platform is get component-level branding out of the way so that our OEM partners can imbue their products with branding of their choosing without sub-brands cluttering things up," said Damon Muzny, a spokesman for AMD, in a previous statement. "Vision is AMD's contribution, which comes with the intention of simplifying the purchasing for folks who know what they want to do with their PC and don't care to learn the intricate sub-component technical nuances to make a buying decision. Will we do the same with Llano and Zambezi? You'll have to wait and see."

Currently there's no indication of when this re-branding will take place.

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Top Comments
  • 10 Hide
    woshitudou , February 11, 2011 9:22 PM
    AMD has been making good decisions lately. It's nice to see them moving up.
Other Comments
  • -4 Hide
    kcorp2003 , February 11, 2011 8:58 PM
    another naming scheme again? confusing...
  • 4 Hide
    kcorp2003 , February 11, 2011 8:59 PM
    can i have a diagram tom?
  • 6 Hide
    Richeemxx , February 11, 2011 9:10 PM
    The new naming scheme 'should' eliminate some of the confusion that is out there now. The only problem is that all the chips we have now will still be on the market and there will be some overlap as always in terms of performance.

    To bad we can't go pack to the simple Athlon days. The xp1700 is fast, xp1800 is faster xp2500 is even faster. None of this 3-4 different series of chips being outed crap!
  • 10 Hide
    woshitudou , February 11, 2011 9:22 PM
    AMD has been making good decisions lately. It's nice to see them moving up.
  • -1 Hide
    James296 , February 11, 2011 9:26 PM
    I don't what to say except this ----> T.T
  • -4 Hide
    retrig , February 11, 2011 9:27 PM
    Quote:
    The reason is that AMD reportedly wants to emphasize its corporate AMD Vision trademark and focus consumer attention to its corporate brand.


    I wonder if AMD is throwing in the towel as far as consumer processors go...
  • 2 Hide
    burnley14 , February 11, 2011 9:29 PM
    Quote:
    two or four cores and an ATI Radeon HD 6000-class graphics core


    Uhh, this should be an "AMD Radeon" correct? Didn't they drop the ATI naming scheme? With that said, simple typo or is this claim bogus?
  • 3 Hide
    stm1185 , February 11, 2011 9:33 PM
    Who cares what they name the end product I just want to know if Bulldozer is going to end up being as fast as an i7 core to core.
  • 5 Hide
    pelov , February 11, 2011 9:34 PM
    retrigI wonder if AMD is throwing in the towel as far as consumer processors go...


    No, they're not. What this does, though, is divide the upcoming technologies we're going to be seeing from AMD.

    The new APUs sound very intriguing :) 
  • 0 Hide
    tntom , February 11, 2011 9:55 PM
    It is confusing now but this will simplify things down the road. The idea is to take more of the thinking and research out of the equation for the common consumer. Right now a Phenom, depending on which model could fall into at least two of those categories.
  • 0 Hide
    TemjinGold , February 11, 2011 10:01 PM
    They should focus on releasing chips, not names. Who cares what they want to call it?
  • 1 Hide
    reprotected , February 11, 2011 10:04 PM
    Unless the AMD articles are about the release date of Bulldozer, it's tl,dr.
  • 3 Hide
    Inferno1217 , February 11, 2011 10:05 PM
    AMD was at their best with the FX lineup which leads me to believe they have something great. Not a fan of either company. I just want the best product for the dollar.
    burnley14Uhh, this should be an "AMD Radeon" correct? Didn't they drop the ATI naming scheme? With that said, simple typo or is this claim bogus?

  • 7 Hide
    longshotthe1st , February 11, 2011 10:10 PM
    kcorp2003another naming scheme again? confusing...

    Really? You are actually confused? Or are you just trolling?
  • 4 Hide
    jj463rd , February 11, 2011 10:19 PM
    I wish Intel would murder their Pentium name (and line).
  • 1 Hide
    buzznut , February 11, 2011 10:27 PM
    Seems like a sound strategy, although naming the mid range systems and top end with the same AMD Vision Ultimate moniker certainly does confuse things...
  • 1 Hide
    xantek24 , February 11, 2011 10:30 PM
    Ahhh...*sniff* everything is starting to smell so fresh and clean....
  • -3 Hide
    luke904 , February 11, 2011 10:35 PM
    "Vision is AMD's contribution, which comes with the intention of simplifying the purchasing for folks who know what they want to do with their PC and don't care to learn the intricate sub-component technical nuances to make a buying decision. Will we do the same with Llano and Zambezi? You'll have to wait and see."

    I dont like this, naming schemes need to informative to people who know the "technical nuances" as well as simple to the idiots.

    a produce number should incorporate these things:
    # of cores
    clockspeed
    generation
    some sort of indication of cache if needed

    Phenom II x4 965 does ok at this
    -second generation phenom
    -clockspeed differences between chips can be interpreted (965 vs 955)
    -quad core shown by x4
    -9 series means 6 megs of L3, 8 series means 4 megs of L3

    an improvement would be something like:
    Phenom II 4634 = 4 cores, 6 meg L3 cache, 3.4 Ghz
    or just drop the 6 as its not that important
    Phenom II 434
    if there was a version with less cache then you could add a "B" to it or something

    434>432>328
    easy for consumer^
  • 0 Hide
    danwat1234 , February 11, 2011 10:39 PM
    fishruleThe new naming scheme helps convey the appropriate performance level of AMD CPUs.FX= SlowA Series= SlowerE Series= Slowest


    But good prices and good overclocking potential = a smart decision to go with AMD ;) 

    But yeah 4GHZ sandbridge i7 ftw.
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