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AMD Says Nvidia is a Little Bitter Over PS4 Deal

By - Source: TechRadar | B 96 comments

AMD is now in Club PlayStation while Nvidia is standing outside in the cold.

Neal Robison, director of ISV relations at AMD, said last week during GDC 2013 that the company has been waiting a long time to introduce the APU that's powering Sony's upcoming PlayStation 4. AMD has been working on the chip for years, and to finally be able to talk about "a culmination of all this effort" is extremely rewarding for the nation's second biggest desktop CPU maker.

In an interview with TechRadar, he began boasting about the chip's eight x86-64 low-power Jaguar cores and the accompanying Radeon HD GPU packed with 18 compute units. "It's not just about an x86 solution, but it's about that Jaguar APU where it's a combination of the graphics and CPU together and being able to create something that's greater than just putting an x86 PC-like architecture together," he said.

He said Sony came knocking on AMD's door thanks to its previous track record with the Xbox 360, Nintendo Wii and other consoles. Sony chose Nvidia for the PlayStation 3, but the Japanese company wanted to take a different, more PC-like approach with the current console's successor. Sony wanted to offer a platform developers could easily use, a platform provided by AMD.

Unlike Nvidia, AMD could create an integrated solution with optimized information flows, Robison said, thereby generating better performance, better power and heat efficiency. AMD could best provide the tools and developer relationships that will give the PlayStation 4 an incredibly strong launch.

Robison then took a shot at Nvidia's recent statement about Sony using AMD instead of Nvidia. Tony Tamasi, Nvidia's senior vice president of content and development, said the console's specs are already outdated, that it sports hardware that is in the neighborhood of a low-end PC.

"If the PS4 ships in December as Sony indicated, it will only offer about half the performance of a GTX680 GPU (based on GFLOPS and texture), which launched in March 2012, more than a year and a half ago," he said. Later on he said that committing to the PlayStation 4 wasn't worth sacrificing pulling time and resources from its other projects.

"Well, of course they're going to do that," Robison told TechRadar. "They're a little bitter. For us, really by looking at that APU that we designed, you can't pull out individual components off it and hold it up and say, 'Yeah, this compares to X or Y.' It's more than just a CPU doing all these amazing calculations and a GPU doing calculations. We are now going to be able to move certain tasks between the two."

Later on in the interview, he hinted to possible involvement with Microsoft's next console slated for a partial reveal this month, the Xbox Infinity (720). To read the full interview, head over to TechRadar here.

Given AMD and Sony's close ties with Android, could it be possible that the PlayStation 4 will allow users to run Android apps directly on the console via BlueStacks? That would be interesting...

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Top Comments
  • 41 Hide
    Bloob , April 3, 2013 6:57 AM
    The unified GDDR5 will surely help off-load tasks to appropriate hardware. PS4 won't blow anyone's mind but consoles rarely do anyways. It'll likely be almost half the price of a 680 alone anyways.
  • 39 Hide
    mobrocket , April 3, 2013 7:02 AM
    yet if they got the contract, nvidia would say how the PS4 is revolutionary in gaming

    price wise, u wont find a PC that can match the ps4 on gaming performance
    most bang for your buck are consoles
  • 36 Hide
    sarinaide , April 3, 2013 7:16 AM
    Nvidia are also Jelly that they don't have girls with boobies doing their promo's :D 

Other Comments
    Display all 96 comments.
  • 41 Hide
    Bloob , April 3, 2013 6:57 AM
    The unified GDDR5 will surely help off-load tasks to appropriate hardware. PS4 won't blow anyone's mind but consoles rarely do anyways. It'll likely be almost half the price of a 680 alone anyways.
  • 39 Hide
    mobrocket , April 3, 2013 7:02 AM
    yet if they got the contract, nvidia would say how the PS4 is revolutionary in gaming

    price wise, u wont find a PC that can match the ps4 on gaming performance
    most bang for your buck are consoles
  • 36 Hide
    gggplaya , April 3, 2013 7:14 AM
    Sure AMD could have built a powerhouse system with their latest PC graphics card technology, but no one is willing to pay $1000 for a console. Get real Nvidia, you're just jealous because you made a bad move.

    AMD will sell more video cards now, and sell a boatload of CPU/GPU's to playstation for the simple fact that games will be more easily port-able to PC and possibly the Xbox. Developers can generate much more revenue from each game they develope because they'll be offered to more demographics or systems.

    AMD is looking to retake popularity, and pull more developers on board. So it's worth to time and resources to develop for the PS4. That's how you overtake and sustain a business.
  • 36 Hide
    sarinaide , April 3, 2013 7:16 AM
    Nvidia are also Jelly that they don't have girls with boobies doing their promo's :D 

  • 25 Hide
    matt_b , April 3, 2013 7:21 AM
    Nvidia said otherwise in the aspect that it wasn't in-line with their current goals. Yet, everyone knows it's quite the opposite when you lose a big contract/stream of income like Sony can provide.
  • -6 Hide
    Memnarchon , April 3, 2013 7:21 AM
    BloobIt'll likely be almost half the price of a 680 alone anyways.

    Have you ever seen for over a decade a competitive console (especially the Playstation) to be launched with a price less than $400-500? I don't.
    Do you think that at december GTX680 will cost $1000? I think with the arrival of the HD8xxx and the GTX7xx, GTX680 will have the fate of GTX480. After a few weeks you could find it for $260...
    Also the Myth that consoles cost less, is just a fairytale for kids. The PC is a tool for many things, work, entertainment, educational, internet browsing etc etc. The only thing you can compare with a console is the gpu. Is your office desktop a gaming machine? I don't think so. But when you put it a $150 HD7850 or GTX650ti boost, it becomes a gaming machine far better than the ones you can buy today with consoles. Not to mention the prices of the games also...
  • 19 Hide
    sarinaide , April 3, 2013 7:22 AM
    AMD have unified the platforms with the APU, this will bring the benefits of developers and partnerships. Grow relations with Sony and Microsoft which are big money spinners and bring ancillory benefits.

    The APU represents the most architecturally advanced microarchitecture and Nvidia doesn't have anything close to it so when MS and Sony shopped around they stumbled onto what is just hands down the most effiecient way to high end on die performance.
  • 16 Hide
    greenmachineiijh , April 3, 2013 7:28 AM
    No matter what platform you choose, it will be an exceptional experience and ALWAYS has been. You can not compare a gaming PC (or the hardware) to a console anyway. A console is dedicated hardware. No overhead, no OS, nothing to drag it down. And direct hardware access by the developers which is not possible on a PC.

    Easy enough math...
  • -9 Hide
    de5_Roy , April 3, 2013 7:29 AM
    windows rt failing in sales (surface rt is powered by tegra3), psvita underwhelming, apple monopolizing tsmc's 20nm node, amd getting off their lazy asses and improving gcn drivers, intel making a move to lock out discreet cards in the future, odms going for qualcomm socs instead of nvidia's - nvidia isn't just a little bitter. :D 
  • 18 Hide
    scannall , April 3, 2013 7:42 AM
    nVidia was never in the running, so I don't know why they made the snide comments they did earlier. While they are great on the GPU side, they just can't make an x86 CPU. Something the developers were demanding. Nor a CPU with enough power to drive a console, at a reasonable price.
  • 5 Hide
    boyabunda , April 3, 2013 7:42 AM
    The AMD Never Settle promo! Bundle free AAA games if I buy an AMD processor, an AMD graphic card, or now a PS4!
  • 17 Hide
    sarinaide , April 3, 2013 7:50 AM
    Its a simple case of AMD's technology was better than Nvidia's, but as usual there is all talk no action at Nvidia these days, it is why I took my business to Radeons, when Nvidia delayed and delayed Kepler just to see its opositions parts then made the claim that GK104 on the 680 was actually a low end part to replace the 560 but they held back is a complete cover story, its like saying the HD7970 tahiti is a lowend replacement to the HD6770.

    It just reaks of Bitter
  • 4 Hide
    Wisecracker , April 3, 2013 8:10 AM

    Maybe nVidia can buy VIA and bid on the next-gen consoles ...

  • 2 Hide
    anxiousinfusion , April 3, 2013 8:23 AM
    WisecrackerMaybe nVidia can buy VIA and bid on the next-gen consoles ...


    This would be a very exciting merger to see.
  • 4 Hide
    captaincharisma , April 3, 2013 8:32 AM
    anxiousinfusionThis would be a very exciting merger to see.


    that would be interesting but you know everyone wants to see intel put Nvidia GPUs in their chips
  • 11 Hide
    finitemight , April 3, 2013 8:32 AM
    I really don't understand why nvidia would go so far as to commit brand suicide. The fact is that Nvidia became synonymous with the PS3, and by extension gaming, over the past couple of years. Having the Sony brand drop you, because of your stubbornness, says that you serve no essential purpose and are not needed especially in the MAINSTREAM GAMING UNIVERSE. For the next decade, or possibly longer, you will hear more and more about AMD in the puplic discourse and less and less about nvidia. Hell, it's called a GPU for a reason...

    It was a stupid move, possibly even career ending for all of nvidia. God have mercy on their souls.
  • 12 Hide
    janetonly42 , April 3, 2013 8:33 AM
    Like them putting 8gb of RAM in it, finally maps can be bigger than one square block, end sarcasm.
  • 5 Hide
    captaincharisma , April 3, 2013 8:34 AM
    de5_Roywindows rt failing in sales (surface rt is powered by tegra3), psvita underwhelming, apple monopolizing tsmc's 20nm node, amd getting off their lazy asses and improving gcn drivers, intel making a move to lock out discreet cards in the future, odms going for qualcomm socs instead of nvidia's - nvidia isn't just a little bitter.


    the tegra 3 has npthing to do with it. the tegra 3 is in the nexus 7 which is selling well. they are not selling well because windows RT is nothing but a gimped version of windows
  • 8 Hide
    childofthekorn , April 3, 2013 8:41 AM
    sarinaideNvidia are also Jelly that they don't have girls with boobies doing their promo's


    I tried not to laugh at this but it was shrouded by the volume of my inner childs laughter.

    Now if AMD can get their heads straight they'll be able to get back into the game and get some great R and D back to get more programmers on their side. Having the PS4 and possibly the xbox 720 (if rumors hold up) this should help AMD get their heads on straight and help programmers be able to utilize the bulldozer (vishera, Vishera 2.0, steamroller, excavater) chips optimized even greater for games. Come on AMD, keep the competition alive. Buy your stocks while they're still low ladies and gentz!
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