Nvidia CEO Shares Company's CPU Strategy
Not x86, it's all about ARM now.
Nvidia's been rumored to be looking to get into the CPU business, perhaps in an effort to compete better against AMD with ATI in-house, as well as Intel. But on that front, Nvidia would require an x86 license; and the graphics maker isn't on the best terms with Intel at the moment.
Despite that, Nvidia still has a CPU strategy – one that involves a completely different market.
"Our CPU strategy is ARM," Nvidia CEO Jen-Hsun Huang told Cnet in an interview. "ARM is the fastest growing processor architecture in the world today. ARM supports (Google's) Android best. And Android is the fastest growing OS in the world today."
The end result is Tegra, an ARM CPU paired to Nvidia's GPU technology. The first generation Tegra is already on the market in every Microsoft Zune HD, but the second generation, dual-core Tegra 2 has yet to hit any commercial product.
As for Nvidia's chipset business, the license problems with Intel have effectively killed that division at the company.
"They (Intel) have disrupted our chipset business," Huang said. "The damage has been done. We've been out of the chipset business for well over a year, so if this got resolved we're not expecting to ramp back up the thousand engineers that we had working on chipsets."

...hell you wouldn't even need a stove/microwave...just fire prime95 up and watch those sausages sizzle. Dinner in 3 minutes.
...and as for intel, they're behaviour is obviously monopolistic. Surely there are antitrust laws against that sort of crap. And when is that license expiring?
I assume those SLI engineer will just go work for the graphic division.
BTW, it make sense to target the ARM market instead of x86 consider how many things could have a simple processor inside. x86 is good for PC but the market is growing slowly.
AMD... Whats that?? lol
That should be today, but they gotta stretch their profits as far as they can with as old of technology as they can. If I see any processor manufactured to 5.0Ghz within the next 10 years, I will eat my shoe, it just won't happen as long as everyone thinks that more cores is what will speed their computers.
Actually they just settled in court, and now they are transferable.
THOUSAND ENGINEERS!!!??? ok... is this guy bluffing?
Even AMD, who has been in the processor market forever, can't make a competitive processor, and lives on the bottom like a catfish, eating the excrement and fallen algae. NVIDIA would have a problem even doing that, and they be battling AMD for the carrion. Already, AMD is lucky if they are profitable with their CPUs, so it's doubtful NVIDIA wants to even attempt that. It's a brutal market to be in, and the competition from Intel is extremely strong. NVIDIA wants no part of it.
That assumes a company is a person, and isn't more capable of doing more than one thing at a time. That's always the fallacy with that type of thinking. They were separate divisions.
Also, NVIDIA does not set the standard for GPUs, ATI does. Intel forcing NVIDIA out of the chipset market didn't make ATI make better GPUs, therefore your conclusion that it had a negative effect on Intel's GPUs is fallacious.
Also, Intel still sells more GPUs than NVIDIA or AMD. IGPs still dominate the market and probably will more and more.