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Adata Rebrands with New, Simple Naming Scheme

By , Andrea Ferrario - Source: Tom's Hardware US | B 8 comments

No more confusing, difficult to remember names.

You could be the most die-hard tech enthusiast and you'd still get confused by the naming schemes some companies follow. The mish-mash of numbers and letters all thrown together, the number products that don't follow any particular order -- it can be hard to keep up. Adata is hoping to make things easier, though. At Computex this week the company revealed that its streamlining its naming scheme and ditching numbers completely.

Andrea, from Tom's Hardware Italy, reports that upon visiting the Adata booth at Computex, the company revealed it would be changing the names of all of its product lines. In an effort to make things easier to remember, Adata is using the DashDrive name for USB sticks and external HDDs. This umbrella brand will have four sub-brands: DashDrive Elite for professional products, DashDrive Choice for the "cool" products with strange designs and shapes, and DashDrive Durable for rugged Solutions.

Also treated to all new branding is the SSD and DRAM lines. Adata's standard performance products will be dubbed 'Premier,' while 'Premier Pro' will cover higher performance products, and 'XPG' will cover the top-of-the-line max performance products.

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  • 0 Hide
    alxianthelast , June 9, 2012 5:53 PM
    great image
  • 0 Hide
    C 64 , June 9, 2012 6:03 PM
    alxianthelastgreat image

    One short of Olympic symbol..... :) 
  • 7 Hide
    cybrcatter , June 9, 2012 6:45 PM
    Please change the way this site handles pictures, Tom's.
  • Display all 8 comments.
  • 0 Hide
    A Bad Day , June 9, 2012 8:11 PM
    Adata would be a great model for some companies.
  • 2 Hide
    lashabane , June 9, 2012 8:16 PM
    Premier Pro?

    Get ready for a lawsuit from Adobe.
  • 3 Hide
    freggo , June 10, 2012 6:15 AM
    Adata's "standard" performance products will be dubbed "Premier"

    Is it just me or should a SIMPLE system call a standard product Standart.
    Premier is related to Premium, and that has nothing to do with 'standard'.

    So, we see PR bull at it's finest again.

  • 1 Hide
    freggo , June 10, 2012 6:16 AM
    cybrcatterPlease change the way this site handles pictures, Tom's.

    Right on... zoom and another zoom... and often you are still at some crappy 480x320 image on a 1920x1200 screen. OK, for a kiddy site but not for a top tech site.
  • 1 Hide
    ojas , June 10, 2012 3:29 PM
    four sub-brands

    Where's the fourth?