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Tim Cook is Tech 'Lightweight', Says Former Apple Exec

By - Source: ReadWrite | B 36 comments

David Sobotta criticizes Cook's management style.

David Sobotta, a former director of Apple's federal sales group, has criticized current CEO Tim Cook's lack of leadership skills, as well as being "lightweight" in terms of understanding technology.

Sobotta, who published a Kindle book pertaining to his 20-year experience at Apple called "The Pomme Company" (Pomme being French for apple) spoke about Steve Jobs' successor in an interview.

When asked for his thoughts of the recent firing of iOS chief Scott Forstall, which was purportedly due to his lack of apology for Apple's abysmal iOS maps app, and retail chief John Brownell, Sobotta said: "Tim will react to the numbers or his fear of being wrong quickly. Fear of being wrong is a managerial trait that runs strong and deep in Apple because of the way Steve ran the company. Even the appearance of being wrong when in the end you might be right is dreaded at Apple."

"Technology-wise, I think Tim Cook is a lightweight," he added. "I never felt passion for technology from Tim like I did from Steve and some of the great engineers."

Sobotta has previously been critical of Apple in a number of areas on his blog, Applepeels. The titles to some recent posts are "Do Apple Employees Need A Witness Protection Program?", "Has Apple lost its soul?" and "Will Apple Ever Figure Out the Cloud?"


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Top Comments
  • 43 Hide
    wilem_WAR246810 , November 10, 2012 10:07 PM
    magnetiteTim Cook isn't worth the money they are paying him


    Apple isn't worth the money everyone is paying them
  • 32 Hide
    neon neophyte , November 10, 2012 9:45 PM
    MS surface is like a flying car...
  • 26 Hide
    wilem_WAR246810 , November 10, 2012 9:29 PM
    It's obvious that he didn't know what he was talking about when he bashed all the other 7in tablets
Other Comments
  • 26 Hide
    wilem_WAR246810 , November 10, 2012 9:29 PM
    It's obvious that he didn't know what he was talking about when he bashed all the other 7in tablets
  • 18 Hide
    sixdegree , November 10, 2012 9:36 PM
    It's time to whip out the lawsuit.
  • 32 Hide
    neon neophyte , November 10, 2012 9:45 PM
    MS surface is like a flying car...
  • 11 Hide
    TheBigTroll , November 10, 2012 9:48 PM
    n00b....
  • 22 Hide
    magnetite , November 10, 2012 9:55 PM
    Tim Cook isn't worth the money they are paying him
  • 12 Hide
    scannall , November 10, 2012 9:56 PM
    I think he has the wrong fruit in mind. It sounds more like sour grapes to me.
  • 20 Hide
    A Bad Day , November 10, 2012 10:05 PM
    I recall reading an article about Steve Jobs. His managerial style was, interesting.

    -If an employee was wrong according to Jobs' view, he would directly cuss out such employee and drop the F bomb repeatedly.

    -He was not hesitant about shutting down projects that didn't seem to be able to succeed, and occasionally firing the entire team.

    -Before the mid 2000's, one of Apple's suppliers was being a jerk and constantly late on the shipment. The supplier threaten a lawsuit if the contract was canceled, and Jobs canceled it anyways to set an example and took the lawsuit hit.
  • 10 Hide
    halcyon , November 10, 2012 10:05 PM
    magnetiteTim Cook isn't worth the money they are paying him

    I think that is correct, unfortunately.
  • 43 Hide
    wilem_WAR246810 , November 10, 2012 10:07 PM
    magnetiteTim Cook isn't worth the money they are paying him


    Apple isn't worth the money everyone is paying them
  • 16 Hide
    house70 , November 10, 2012 10:12 PM
    Yeah, but on the "bright" side, Apple's trollish lawsuits have multiplied.

    I think Cook is the embodiment of what Apple has become; a company interested in killing competition by deploying their vast cash reserves into lawsuits rather than using the cash for tech innovation.
  • 10 Hide
    alexthager , November 10, 2012 10:27 PM
    I used to love Apple. I still purchase some of their products, but Tim Cook is making me nervous. I think Apple will be able to squeeze a few more dollars out of people, yet eventually their reputation will be damaged. The company can not keep going in this direction for long.
  • 17 Hide
    assasin32 , November 10, 2012 10:39 PM
    alexthagerI used to love Apple. I still purchase some of their products, but Tim Cook is making me nervous. I think Apple will be able to squeeze a few more dollars out of people, yet eventually their reputation will be damaged. The company can not keep going in this direction for long.


    Sorry but in my opinion Apple already has a bad reputation. They are known for using suppliers who employ underage workers in bad work conditions and pay them badly. And known for throwing lawsuits at anyone and everyone for the stupidest reasons just to try to crush competition and filling patents and somehow getting them for the stupidest things (and than using them for above) that shouldn't ever be granted. These are just a few things they do that annoy me business wise, so yeah it's too late they already dragged their own name in the ground.
  • 4 Hide
    soundping , November 10, 2012 10:43 PM
    Steve Jobs is dead now let go of his worm-ridden corpse.
  • 6 Hide
    zybch , November 10, 2012 11:19 PM
    Apple is now just another boring tech company. There has really been no innovation since the original iPhone, just incremental (and expected) small updates. This began happening long before Jobs screwed himself by attempting to cure his cancer by eating more legumes, and Tim Cook is carrying it forward today.
  • 9 Hide
    wilem_WAR246810 , November 10, 2012 11:35 PM
    zybchApple is now just another boring tech company. There has really been no innovation since the original iPhone, just incremental (and expected) small updates. This began happening long before Jobs screwed himself by attempting to cure his cancer by eating more legumes, and Tim Cook is carrying it forward today.


    It has already been a boring highly overpricing and overhyped tech company for a long while already, iPhone, [first]iPod and [reviving tablet] iPad being the only anything actually innovative, they keep saying 'think different' when the real different thing is price and lower/old specs and hardware
  • -9 Hide
    yellowblue , November 11, 2012 12:03 AM
    Go back 10 years ago, replace Apple with Microsoft and you see the same pattern. Price to pay of being number one. The author of the book is just exploiting the trend and makes money out of it. Funny most people are complaining how expensive iPad mini is but are spending around $100 a decade ago just to install or upgrade Windows XP.
  • 14 Hide
    aznguy0028 , November 11, 2012 12:33 AM
    cmcghee358A) Sounds like how I handle my subordinates2) I like it.

    I feel bad for the people that work for you. I'm sure as hell glad I don't.
  • 3 Hide
    A Bad Day , November 11, 2012 1:23 AM
    aznguy0028I feel bad for the people that work for you. I'm sure as hell glad I don't.


    You should work at a company that adopted Enron's human resource policy:

    Every year, 15% of the workforce is fired based on their performance report. That's at least a 15% turnover rate considering the fact that some employees leave or fired for other reasons.
  • 2 Hide
    f-14 , November 11, 2012 1:46 AM
    COOK & APPLE

    C O O K A P P L E


    COOK APPLE.
    then serve.
    Bon Appétit
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