Apple Tops UK's Coolest Brands List
Apple tops the list for the first time.
Say what you will about Apple products, but one thing is undeniable: The company knows a thing or two about branding. In fact, this week, the company overtook Aston Martin to become the UK's coolest brand, as voted by 2,000 consumers and a panel of 39 experts. Tech companies make up four of the top five with YouTube coming in second behind Apple, and Twitter and Google filling fourth and fifth place.
The list was compiled by CoolBrands, which has been collecting the opinions of experts and consumers to find Britain's coolest brands since 2001. CoolBrands' expert council includes singers, make up artists, rappers, and yes, even tech editors. According to the BBC, car-maker Aston Martin topped the list the last three years running, with Apple placing second in 2011 and second in 2010 and 2009 (with the 'iPhone' and 'iPod' brands, respectively).
Other tech brands represented on the list of top 20 coolest brands are BBC iPlayer, Bang & Olufsen, Sony, Bose, Skype, and Nikon. Check out the full list over on the BBC. Alternatively, you can download the PDF of 2012/13's coolest brands from CoolBrands' website.

Do I take the Aston Martin or the iPhone ?
Thinking...
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Tim Cook takes off his rubber mask to reveal Earnst Blofeld, MUHAHAHAHA
If your not careful Wolfgang Gruener will sue you for infringing on his Apple related articles.
Concerned
Soiled
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Tim Cook takes off his rubber mask to reveal Earnst Blofeld, MUHAHAHAHA
Do I take the Aston Martin or the iPhone ?
Thinking...
Apparently, they take turns in bowing to the Apple god. I think I timed it to a few months/staff member. Gruener is too busy right now spreading the "PC is doomed" myth.
Oh, and some people are buying other stuff, exactly because it isn't "cool".
Cool and useful are rarely the same thing. YouTube and Twitter are both on that list but I can't really say either are extremely useful but they are the cool things ATM.
2000 people? Laughable. A big company could easily pay those folks to call them cool in some poll. Such good publicity would be well worth it to them too.