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Apple Tops UK's Coolest Brands List

By - Source: BBC | B 16 comments

Apple tops the list for the first time.

Say what you will about Apple products, but one thing is undeniable: The company knows a thing or two about branding. In fact, this week, the company overtook Aston Martin to become the UK's coolest brand, as voted by 2,000 consumers and a panel of 39 experts. Tech companies make up four of the top five with YouTube coming in second behind Apple, and Twitter and Google filling fourth and fifth place.

The list was compiled by CoolBrands, which has been collecting the opinions of experts and consumers to find Britain's coolest brands since 2001. CoolBrands' expert council includes singers, make up artists, rappers, and yes, even tech editors. According to the BBC, car-maker Aston Martin topped the list the last three years running, with Apple placing second in 2011 and second in 2010 and 2009 (with the 'iPhone' and 'iPod' brands, respectively).

Other tech brands represented on the list of top 20 coolest brands are BBC iPlayer, Bang & Olufsen, Sony, Bose, Skype, and Nikon. Check out the full list over on the BBC. Alternatively, you can download the PDF of 2012/13's coolest brands from CoolBrands' website.

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Top Comments
  • 16 Hide
    freggo , September 25, 2012 9:31 AM
    Let me see, I wanna impress that chick on a first date.
    Do I take the Aston Martin or the iPhone ?
    Thinking...
  • 15 Hide
    back_by_demand , September 25, 2012 9:20 AM
    Apple overtakes Aston Martin, so James Bond stops driving an Aston Martin and uses Apple's new maps to drive around. It is so borked he drives into an open mineshaft and dies
    ...
    Tim Cook takes off his rubber mask to reveal Earnst Blofeld, MUHAHAHAHA
  • 11 Hide
    killabanks , September 25, 2012 8:50 AM
    somehow that list doesn't seem cool to me
Other Comments
  • 7 Hide
    paulemannsen , September 25, 2012 8:43 AM
    where does this list finish in the coolest list - list?
  • 10 Hide
    SoiledBottom , September 25, 2012 8:48 AM
    Dear Jane McEntegart

    If your not careful Wolfgang Gruener will sue you for infringing on his Apple related articles.

    Concerned

    Soiled :) 
  • 11 Hide
    killabanks , September 25, 2012 8:50 AM
    somehow that list doesn't seem cool to me
  • 9 Hide
    master_chen , September 25, 2012 8:51 AM
    I wonder how much Apple paid them this time?
  • 15 Hide
    back_by_demand , September 25, 2012 9:20 AM
    Apple overtakes Aston Martin, so James Bond stops driving an Aston Martin and uses Apple's new maps to drive around. It is so borked he drives into an open mineshaft and dies
    ...
    Tim Cook takes off his rubber mask to reveal Earnst Blofeld, MUHAHAHAHA
  • 16 Hide
    freggo , September 25, 2012 9:31 AM
    Let me see, I wanna impress that chick on a first date.
    Do I take the Aston Martin or the iPhone ?
    Thinking...
  • 7 Hide
    cats_Paw , September 25, 2012 10:12 AM
    List of things to be cool? How about to be original? Oh thats right, nowdays whats cool is to do waht everyone else does... A meme comes to mind

  • 4 Hide
    cats_Paw , September 25, 2012 10:14 AM
    I dont want to live on this planet anymore (for some reason the url did not work)
  • 0 Hide
    house70 , September 25, 2012 11:31 AM
    SoiledBottomDear Jane McEntegartIf your not careful Wolfgang Gruener will sue you for infringing on his Apple related articles.ConcernedSoiled

    Apparently, they take turns in bowing to the Apple god. I think I timed it to a few months/staff member. Gruener is too busy right now spreading the "PC is doomed" myth.
  • 2 Hide
    kartu , September 25, 2012 12:10 PM
    In recent news they've sold 5 million "new iphones" over the weekend, when analysts expected them to sell 10 million.

    Oh, and some people are buying other stuff, exactly because it isn't "cool".
  • 8 Hide
    JeanLuc , September 25, 2012 12:34 PM
    I can only offer my deepest apologies for the lack taste my country has.
  • 3 Hide
    Pyree , September 25, 2012 12:56 PM
    What? Non of the big company like Asus, Gigabyte, Samsung, WD, Intel, AMD, Nvidia, etc on the list? Do people not use a proper computer, like ever?
  • 4 Hide
    Camikazi , September 25, 2012 2:28 PM
    PyreeWhat? Non of the big company like Asus, Gigabyte, Samsung, WD, Intel, AMD, Nvidia, etc on the list? Do people not use a proper computer, like ever?

    Cool and useful are rarely the same thing. YouTube and Twitter are both on that list but I can't really say either are extremely useful but they are the cool things ATM.
  • -2 Hide
    robochump , September 25, 2012 6:13 PM
    Cool typically = design. There is no doubt Apple designs great products that are often imitated. Allot of the companies mentioned in the comment section are great companies and make good products but nothing stands out. Nvidia? Gigabit? They make computer parts which are great but cool?
  • 1 Hide
    tomfreak , September 26, 2012 12:06 AM
    Anyone want to trade their new Aston Martin for Iphone + Ipad + ipod just to be cooler?
  • 1 Hide
    Anonymous , September 26, 2012 3:37 AM
    2000 customers is not large enough sample when we are talking about a population of 62 million. Poll 70% of the population from the ages of 13 to 30 and you'll get a much more credible list.

    2000 people? Laughable. A big company could easily pay those folks to call them cool in some poll. Such good publicity would be well worth it to them too.