Apple tops the list for the first time.
Say what you will about Apple products, but one thing is undeniable: The company knows a thing or two about branding. In fact, this week, the company overtook Aston Martin to become the UK's coolest brand, as voted by 2,000 consumers and a panel of 39 experts. Tech companies make up four of the top five with YouTube coming in second behind Apple, and Twitter and Google filling fourth and fifth place.
The list was compiled by CoolBrands, which has been collecting the opinions of experts and consumers to find Britain's coolest brands since 2001. CoolBrands' expert council includes singers, make up artists, rappers, and yes, even tech editors. According to the BBC, car-maker Aston Martin topped the list the last three years running, with Apple placing second in 2011 and second in 2010 and 2009 (with the 'iPhone' and 'iPod' brands, respectively).
Other tech brands represented on the list of top 20 coolest brands are BBC iPlayer, Bang & Olufsen, Sony, Bose, Skype, and Nikon. Check out the full list over on the BBC. Alternatively, you can download the PDF of 2012/13's coolest brands from CoolBrands' website.