Apple's Genius Bar has a face and it's invading your TV screens.
All eyes were on London last Friday as the city hosted the opening ceremony for the 2012 Summer Olympic Games. Of course, with so many people watching from all around the world, the ceremony represented a golden opportunity for advertisers. Apple was among those that advertised during the opening ceremony, airing brand new material that represents quite a departure from the norm as far as Apple ads are concerned.
Cupertino's latest commercials aren't singing the praises of the iPad, iPhone or iPod. Instead, the company is advertising its Genius Bar (or the people behind said Genius Bar, we're not sure which). This is the first time Apple has featured the Genius Bar in its commercials. The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems.
All told there are three new ads, dubbed Mayday, Labor Day, and Basically. Check them out below and let us know what you think.