VIDEO: Apple Puts the Genius Bar on TV with New Ads
Apple's Genius Bar has a face and it's invading your TV screens.
All eyes were on London last Friday as the city hosted the opening ceremony for the 2012 Summer Olympic Games. Of course, with so many people watching from all around the world, the ceremony represented a golden opportunity for advertisers. Apple was among those that advertised during the opening ceremony, airing brand new material that represents quite a departure from the norm as far as Apple ads are concerned.
Cupertino's latest commercials aren't singing the praises of the iPad, iPhone or iPod. Instead, the company is advertising its Genius Bar (or the people behind said Genius Bar, we're not sure which). This is the first time Apple has featured the Genius Bar in its commercials. The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems.
All told there are three new ads, dubbed Mayday, Labor Day, and Basically. Check them out below and let us know what you think.
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If you buy an Apple device you need the help of a Genius to use the thing ?
It is that difficult to use???
Wow, I better stick with my PC then :-)
http://knowyourmeme.com/memes/genius
Does this mean that Apple users are technologically challenged?
.............................
Yes. Yes, it does.
we need to purge the world from their gene pool.
LOL this is .... genius.
Oh and yeah, these ads are awful. Apple should be ashamed.
However I was in a Mac store not long ago, just after the announcement of the New MacBook and the new PowerMac lines. I asked the Geniuses there about Apples choice to re-release the same PowerMac and say it was all new? Specifically I wanted to know why Apple chose to sell the Same machine with the same 4 year old GPU and advertise it as all NEW and, "Faster than the Fastest Anything."
There response didn't make me think they were real geniuses, but Fakes perhaps pretending. Reminded me a lot of the products they were peddling.
-CB
Call it what it is, a "Help Desk" or what lamorpa called it
a.k.a Apple users.
I don't know how well this will play with their consumers, since they were always led to believe that they were not only cooler but also smarter for buying an overpriced product but at least for the very first time their commercials are somewhat accurate.