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VIDEO: Apple Puts the Genius Bar on TV with New Ads

By - Source: Apple (YouTube) | B 33 comments

Apple's Genius Bar has a face and it's invading your TV screens.

All eyes were on London last Friday as the city hosted the opening ceremony for the 2012 Summer Olympic Games. Of course, with so many people watching from all around the world, the ceremony represented a golden opportunity for advertisers. Apple was among those that advertised during the opening ceremony, airing brand new material that represents quite a departure from the norm as far as Apple ads are concerned.

Cupertino's latest commercials aren't singing the praises of the iPad, iPhone or iPod. Instead, the company is advertising its Genius Bar (or the people behind said Genius Bar, we're not sure which). This is the first time Apple has featured the Genius Bar in its commercials. The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems.

All told there are three new ads, dubbed Mayday, Labor Day, and Basically. Check them out below and let us know what you think.

Apple Genius Ad - Mayday

Apple Genius Ad - Labor Day

Apple Genius Ad - Basically

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Top Comments
  • 16 Hide
    jakes69 , July 30, 2012 7:21 PM
    is it just me...apple is making all their users look dumb. First it was the Siri commercials now tis.
  • 14 Hide
    vertigo_2000 , July 30, 2012 7:23 PM
    Yea, I gotta say, I really think they made their customers look like morons.
  • 13 Hide
    lamorpa , July 30, 2012 7:59 PM
    The more accurate name would be The Pretentious Dick Bar, but Apple is smart enough to not name it that.
Other Comments
    Display all 33 comments.
  • 7 Hide
    Kami3k , July 30, 2012 7:14 PM
    Went to each one and disliked it. Not surprisingly they don't allow comments, wouldn't want people to say how their "genius" bar is the complete opposite.
  • 12 Hide
    freggo , July 30, 2012 7:15 PM
    Let me see what I get from the commercial.
    If you buy an Apple device you need the help of a Genius to use the thing ?
    It is that difficult to use???
    Wow, I better stick with my PC then :-)
  • 16 Hide
    jakes69 , July 30, 2012 7:21 PM
    is it just me...apple is making all their users look dumb. First it was the Siri commercials now tis.
  • 6 Hide
    syrious1 , July 30, 2012 7:22 PM
    Dude, you should have gotten a samsung.
  • 14 Hide
    vertigo_2000 , July 30, 2012 7:23 PM
    Yea, I gotta say, I really think they made their customers look like morons.
  • 1 Hide
    aftcomet , July 30, 2012 7:29 PM
    What??
  • 2 Hide
    Anonymous , July 30, 2012 7:36 PM
    I instantly thought of the "Genius" rage face when I saw this.

    http://knowyourmeme.com/memes/genius
  • -1 Hide
    killabanks , July 30, 2012 7:42 PM
    apple apple apple everyday apple
  • 0 Hide
    doomtomb , July 30, 2012 7:45 PM
    The genius in the videos looks pretty damn young.
  • 9 Hide
    house70 , July 30, 2012 7:47 PM
    " The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems."

    Does this mean that Apple users are technologically challenged?
    .............................
    Yes. Yes, it does.
  • 9 Hide
    f1seb , July 30, 2012 7:50 PM
    Damn, even Apple knows how stupid their users are.......if I owned an Apple product Id take exception to this.
  • 13 Hide
    lamorpa , July 30, 2012 7:59 PM
    The more accurate name would be The Pretentious Dick Bar, but Apple is smart enough to not name it that.
  • 4 Hide
    kcorp2003 , July 30, 2012 8:14 PM
    the last video, oh man. that just proves that apple users can't even find their right product they want.
    we need to purge the world from their gene pool.
  • 3 Hide
    syrious1 , July 30, 2012 8:17 PM
    lamorpaThe more accurate name would be The Pretentious Dick Bar, but Apple is smart enough to not name it that.


    LOL this is .... genius.
  • 5 Hide
    ZakTheEvil , July 30, 2012 8:26 PM
    We've interviewed several former Geniuses for Mac support positions. Oh. My. God. I have users that are more savvy than these guys. The Pretentious Dick seems about right.

    Oh and yeah, these ads are awful. Apple should be ashamed.
  • -1 Hide
    cbfelterbush , July 30, 2012 8:34 PM
    While all the posters here comment that these ads make Apple users look like retards, they fail to realize that most iSheep are retards.

    However I was in a Mac store not long ago, just after the announcement of the New MacBook and the new PowerMac lines. I asked the Geniuses there about Apples choice to re-release the same PowerMac and say it was all new? Specifically I wanted to know why Apple chose to sell the Same machine with the same 4 year old GPU and advertise it as all NEW and, "Faster than the Fastest Anything."

    There response didn't make me think they were real geniuses, but Fakes perhaps pretending. Reminded me a lot of the products they were peddling.

    -CB
  • 1 Hide
    tsnorquist , July 30, 2012 8:37 PM
    I don't get why they call it a "Genius Bar" anyhow. These people can operate a laptop/desktop/tablet. Great, it's not as if they have 40 years of conceptual thesis' in scientific journals, authored medical studies leading to cures for viruses/diseases, or developed multifaceted technologies leading to improvements in the modern world.

    Call it what it is, a "Help Desk" or what lamorpa called it ;) 
  • 1 Hide
    lamorpa , July 30, 2012 8:42 PM
    I was over the top with the 'Pretentious Dick' comment, most are truly helpful. I'm just getting getting back at them for the time people cut in front of me twice in a row and I interrupted him and asked if we were somehow supposed to be served in reverse order of showing up. The 'genius' gave me a dirty look and tried to scold me for interrupting what he felt was always supposed to be a calm, positive environment. What a dick.
  • 1 Hide
    zak_mckraken , July 30, 2012 8:50 PM
    Quote:
    The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems.

    a.k.a Apple users.
  • 1 Hide
    Idonno , July 30, 2012 9:04 PM
    I never thought I'd say this but, I have to commend apple for finally producing an accurate commercial. Instead of the usual cool/not cool garbage they have finally shown their true marketing target, the technologically challenged.
    I don't know how well this will play with their consumers, since they were always led to believe that they were not only cooler but also smarter for buying an overpriced product but at least for the very first time their commercials are somewhat accurate.
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