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Apple Pulls Genius Bar TV Spots from YouTube, Apple Site

By - Source: MacRumors | B 22 comments

Apple has ditched its genius ads without explanation.

During the Olympics opening ceremony, Apple debuted three new commercials advertising its Genius Bar. The ads represented the first time Apple had every advertised the Genius Bar or the folks that run it in a television ad. Apple only ran these ads for a short time. When they stopped appearing on our TVs, Apple explained that they were intended only for a 'first run' during the Olympics. However, it seems there may be another reason for ditching the ads so early on.

MacRumors reports that Apple has actually pulled the ads in question from YouTube and removed them from its own website. As MacRumors points out, though Apple does tend to remove older videos from Apple.com and YouTube, commercials tend to stay on the site for quite a while before that happens. Case in point: There are videos dating back to 2010 still on the Cupertino-based company's YouTube channel.

The Genius ads weren't exactly well received when they first aired. Some felt the ads weren't accurate representations of the kinds of questions the folks working at the Genius Bar deal with (instead suggesting that the questions in the video are better suited to one of Apple's one-on-one learning sessions). Others felt the ads made Apple customers look stupid or that they were just a bit too cheesy. Former Apple ad man Ken Segall said he was shocked when he saw the TV spots.

"I honestly can’t remember a single Apple campaign that's been received so poorly," he said of the ads. Of course, not everyone disliked the ads, but the removal of the videos makes it seems as though Apple has taken the criticism to heart.

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Top Comments
  • 25 Hide
    ricdiculus , August 23, 2012 8:16 PM
    Quote:
    Others felt the ads made Apple customers look stupid


    Hahahaha! Perfect.
  • 25 Hide
    Kamab , August 23, 2012 8:12 PM
    Genius is just a little strong of a word for a college freshman who knows less about macs (let alone computers) than I do.
  • 22 Hide
    ddpruitt , August 23, 2012 8:24 PM
    Apple taking criticism to heart???
    What's going to happen next? They stop suing people for stealing the designs they stole?
Other Comments
    Display all 22 comments.
  • 25 Hide
    Kamab , August 23, 2012 8:12 PM
    Genius is just a little strong of a word for a college freshman who knows less about macs (let alone computers) than I do.
  • 3 Hide
    freggo , August 23, 2012 8:13 PM
    Maybe Apple realized that having a "Genius Bar" may give the impression that you need to be a Genius to be able to use their products.
  • 25 Hide
    ricdiculus , August 23, 2012 8:16 PM
    Quote:
    Others felt the ads made Apple customers look stupid


    Hahahaha! Perfect.
  • 22 Hide
    ddpruitt , August 23, 2012 8:24 PM
    Apple taking criticism to heart???
    What's going to happen next? They stop suing people for stealing the designs they stole?
  • 5 Hide
    vistaofdoom , August 23, 2012 8:24 PM
    KamabGenius is just a little strong of a word for a college freshman who knows less about macs (let alone computers) than I do.

    freggoMaybe Apple realized that having a "Genius Bar" may give the impression that you need to be a Genius to be able to use their products.


    Only shows that a genious(idiot) is needed to support the real i-Diot users.



  • 19 Hide
    boogalooelectric , August 23, 2012 8:32 PM
    The commercial where the guy did not even know if he had a Mac or not and the 'genius' corrects him was outright insulting to consumers. I found it to be in bad taste, and if I were an Idisciple I would have been greatly offended.
  • 16 Hide
    kcorp2003 , August 23, 2012 8:35 PM
    Someone should reupload it.

    edit: I just downloaded all 3 of the ads. going to use this against them in the future.
  • 6 Hide
    Anonymous , August 23, 2012 9:03 PM
    Apple advertising only works when they are condescending toward non mac users.
  • 5 Hide
    hate machine , August 23, 2012 9:08 PM
    While i understand the point was about the Genius bar being available for you for whatever... the ads were poorly done and could be misconstrued as easy as someone's recent comments about legitimate rape.
  • 9 Hide
    house70 , August 23, 2012 9:19 PM
    ddpruittApple taking criticism to heart???What's going to happen next? They stop suing people for stealing the designs they stole?

    Nah, don't take it like that. It's just damage control.
    Besides, what heart?...
  • 10 Hide
    jackbling , August 23, 2012 10:06 PM
    As much as i dislike macs, i am forced to use/support/script for them, thanks to upper management being turtleneck zealots; as a result i frequent the apple store. All of our admins are on macs(for the boot time), once at the desktop they then boot into a windows 7 vm to do real work; it is infuriating.

    I overheard the following conversation, with a genius:

    Customer: Hey bro, i was riding on my fixed gear, and my water bottle came open in my pack, and got all over my pro
    "Genius": yeah bro i had that happen to me, i had to get a water bottle holder for my bike

    For some reason, i found it hilarious.

    But the truth is, most of the issues fielded by the genius bar, are physical damage(entire device replacement) and how to save pictures/videos. The average mac user is far below the curve.
  • 10 Hide
    j2j663 , August 23, 2012 10:25 PM
    Actual conversation I had at a party:

    Girl: I just add a hard drive to my computer
    Me: Thats cool what kind of computer do you have?
    Girl: A MacBook.
    Me: (confused and starting to wake up to the situation)
    How did you add a hard drive?
    Girl: I had to take it to the Mac store three times before they could get my pictures onto the new (external) hard drive they helped me pick out.
    Me: (Shakes my head an walks away)
  • 8 Hide
    Shin-san , August 23, 2012 11:05 PM
    The "Genius" manages to be more annoying than the "Dude, you're getting a Dell" guy
  • 2 Hide
    dauntekong , August 23, 2012 11:09 PM
    otacon72"the ads made Apple customers look stupid"....well if the shoe fits.


    Correct knowing their product is for stupid people who has no knowledge of computers, revealing it bluntly is a bad idea. So they are going to change its name it iGenius bar...

    Dumb User: "ooowwww.... I genius? I genius! HAHAHA!"
  • 1 Hide
    eddieroolz , August 24, 2012 12:17 AM
    More proof that Apple is moving away from YouTube reliance - good thing we don't have to see Apple ads on there any more.
  • 1 Hide
    halcyon , August 24, 2012 1:44 AM
    i never saw the ads...bet they were amusing. Looking at some of the above trolling comments I almost wrote something as childish. Not all folks that prefer OS X on Apple hardware are ...oh, nevermind.
  • 0 Hide
    dauntekong , August 24, 2012 3:10 AM
    halcyoni never saw the ads...bet they were amusing. Looking at some of the above trolling comments I almost wrote something as childish. Not all folks that prefer OS X on Apple hardware are ...oh, nevermind.


    LOL smart?
  • -1 Hide
    doive1231 , August 24, 2012 8:00 AM
    I think a lot of things will be getting pulled from YouTube. It allows swearing in the comments by default and in the video title with Safety mode off. Kids watch these videos and the posters should be ashamed of themselves. Bad enough a lot of songs contain swearing as well. It was not as bad as it is now when I was growing up. Sad.
  • -1 Hide
    Kami3k , August 24, 2012 3:22 PM
    doive1231I think a lot of things will be getting pulled from YouTube. It allows swearing in the comments by default and in the video title with Safety mode off. Kids watch these videos and the posters should be ashamed of themselves. Bad enough a lot of songs contain swearing as well. It was not as bad as it is now when I was growing up. Sad.


    LOL you act as if those kids wouldn't have heard worst already. You are one sheltered person.
  • 0 Hide
    Anonymous , August 24, 2012 3:46 PM
    I heard a rumor they pulled the ad because they didn't wanted to be sued. Apple customers of late have finally realized that their genius bar is misleading and the fact is the genius bar has no geniuses working there.
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