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Apple Submits 122-Page Document to Patent its Store Design

By - Source: USPTO | B 25 comments

The previous trademark application was denied as the design wasn't "inherently distinctive".

The Cupertino based firm previously failed in its attempt to be granted a patent to its store design. The United States Patent & Trademark Office had described the application as not being "inherently distinctive". Now, though, it's submitted a 122-page document explaining why the layout of its retail stores is unique.

Nonetheless, the United States Patent & Trademark Office did grant the company a patent on its signature glass staircase.

The company, which recently patented a 'smart shoe', tops the list of the most profitable stores in the United States. Apple's chain of retail stores boast the among the highest sales per square foot of retail space, which averages $5,600.

 

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Top Comments
  • 31 Hide
    bllue , February 4, 2013 1:18 PM
    Another ridiculous patent
  • 28 Hide
    bwanaheim , February 4, 2013 1:11 PM
    I believe Apple has confused patents with copyright trademarks.
  • 28 Hide
    infernocy , February 4, 2013 1:13 PM
    so when is apple going to sue the church because it dosnt approve steve jobs as a god ?
Other Comments
  • 17 Hide
    CaedenV , February 4, 2013 1:09 PM
    Thank God! I hate their store design, and all of the crappy little computer repair shops in my area keep trying to emulate it in one way or another. Hopefully this will fix things!
  • 28 Hide
    bwanaheim , February 4, 2013 1:11 PM
    I believe Apple has confused patents with copyright trademarks.
  • 28 Hide
    infernocy , February 4, 2013 1:13 PM
    so when is apple going to sue the church because it dosnt approve steve jobs as a god ?
  • 31 Hide
    bllue , February 4, 2013 1:18 PM
    Another ridiculous patent
  • 8 Hide
    alvine , February 4, 2013 1:31 PM
    stupid patents just make better products with better features
  • 22 Hide
    j2j663 , February 4, 2013 1:57 PM
    I would hate to be the person who has to read that 122 pages of bs...

    "Our corners are rounded here, here, and here. And our genius's stand here, here, and here wearing our products as necklaces."
  • 22 Hide
    The Greater Good , February 4, 2013 1:58 PM
    Apple should patent the way you use their computers and devices. You know, using the device with your nose pointed slightly up.
  • 15 Hide
    bigdragon , February 4, 2013 1:59 PM
    Store designs should not be patentable. This is ridiculous. They should be fined for trying to patent something so stupid and obvious. I think they just want to sue Microsoft. Apple and Microsoft stores look basically the same aside from logos and computers.
  • 11 Hide
    fuzzion , February 4, 2013 2:25 PM
    Does apple realise that many tech shops look like these?
  • 7 Hide
    dalethepcman , February 4, 2013 2:28 PM
    At least the patent office did the correct thing, this would have been ridiculous. Whats next on Apple's agenda? Patenting placing chair next to a table.....
  • 8 Hide
    nieur , February 4, 2013 2:33 PM
    as I can see from the sketch the design looks similar to most of the museums
    are they gonna sue museums?
  • 4 Hide
    infernocy , February 4, 2013 2:36 PM
    j2j663I would hate to be the person who has to read that 122 pages of bs..."Our corners are rounded here, here, and here. And our genius's stand here, here, and here wearing our products as necklaces."


    i dont really understand who can write 122 from that .. what the hell is on those 122 pages
  • 5 Hide
    ujaansona , February 4, 2013 2:42 PM
    Now Apple is planning to acquire exclusive rights to sell "apple" throught world...
  • 4 Hide
    g00fysmiley , February 4, 2013 2:46 PM
    infernocyi dont really understand who can write 122 from that .. what the hell is on those 122 pages



    there are several authors out there who can elongate any detail, tolkein is one of the most famous fo rthis where you can have a page or two just discribing one element of the philagree on a pauldron of armor.. somepeople liek that sort of writing, i am not one of them but they are out there
  • 19 Hide
    chimera201 , February 4, 2013 3:03 PM
    Man do engineers work at apple? I only see lawyers, marketing professionals and whoever writes those patent documents working at apple. I don't see any engineer work coming from apple.
  • 7 Hide
    infernocy , February 4, 2013 3:13 PM
    chimera201Man do engineers work at apple? I only see lawyers, marketing professionals and whoever writes those patent documents working at apple. I don't see any engineer work coming from apple.


    haha yes man i agree
  • 8 Hide
    house70 , February 4, 2013 4:29 PM
    chimera201Man do engineers work at apple? I only see lawyers, marketing professionals and whoever writes those patent documents working at apple. I don't see any engineer work coming from apple.

    They don't need them. Just steal some ideas, give them a shine, patent them as something new and sue everyone else, including the people that came up with those ideas to begin with. Money-making.
  • 0 Hide
    bigdog44 , February 4, 2013 6:26 PM
    Yawn.............
  • 0 Hide
    Anonymous , February 4, 2013 6:35 PM
    Next: Apple preparing to sue 7/11
  • 4 Hide
    noob2222 , February 4, 2013 7:33 PM
    One of the designs in there was to arrange rectangular shaped tables in a line.

    School cafeterias and catering businesses beware, Apple will sue you for lining up your rectangle shaped tables with rounded corners.
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