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Protesters Descend on Apple Store with 'Wake Up' Campaign

By - Source: Samsung | B 65 comments

A mob of protesters turns up with nothing to identify their cause but signs that shout, "WAKE UP."

Over the last few months, Samsung has started to get a bit cheeky with its advertising. The company took aim at Apple fans who wait in line for each new iPhone with an ad campaign earlier this year. It also advertised the Galaxy Tab as 'The Tablet Apple Tried to Stop' when it finally launched the device in Australia. Considering these not so subtle jibes at Apple, is it any wonder Samsung is the number one suspect for another anti-Apple stunt?

The Sydney Apple Store recently attracted the attention of a mob of protesters. These people pulled up in a giant black bus with the words 'Wake Up' printed on the side and were dressed all in black. When they spilled out of the bus, the people immediately started chanting 'Wake up!' over and over again, and shook signs bearing the same slogan. One of them also had a megaphone (because it's not a protest until someone whips out a megaphone).

 

Though it's not clear who is behind the group of protesters, word on the street is that it's Apple rival Samsung and a follow on from a recent ad that painted iPhone users as sheep. For its part, Samsung has denied any involvement in the campaign.

"Samsung Electronics Australia has nothing to do with the 'Wake-Up Campaign,'" the company told SlashGear earlier today.

So if not Samsung, then who? Your guess is as good as ours.

Conveniently enough, Blogger Nate "Blunty" Burr was at the Apple Store in Sydney on the day in question and managed to capture the whole thing on film. Check it out below!

Follow @JaneMcEntegart on Twitter.   

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Top Comments
  • 25 Hide
    atmos929 , April 27, 2012 7:13 PM
    no no no... you need to do better than this to awake apple fanboys
  • 24 Hide
    amk-aka-Phantom , April 27, 2012 7:11 PM
    Awesome! :D 
  • 24 Hide
    Northwestern , April 27, 2012 7:13 PM
    The time for this has never been more appropriate. With Apple-worshipers finally realizing that their glorified Mac OS X is not virus-proof and their mobile devices are built off cheap labour.
Other Comments
  • 24 Hide
    amk-aka-Phantom , April 27, 2012 7:11 PM
    Awesome! :D 
  • 25 Hide
    atmos929 , April 27, 2012 7:13 PM
    no no no... you need to do better than this to awake apple fanboys
  • 24 Hide
    Northwestern , April 27, 2012 7:13 PM
    The time for this has never been more appropriate. With Apple-worshipers finally realizing that their glorified Mac OS X is not virus-proof and their mobile devices are built off cheap labour.
  • 23 Hide
    DroKing , April 27, 2012 7:13 PM
    Haha nice but That wont get through those thick sheeplike skulls.
  • 21 Hide
    torka , April 27, 2012 7:18 PM
    Samsung denies that it was them.

    ...it could still be but my money is on Microsoft/Nokia.

    Those two have been spouting a lot of anti-iphone stuff with those commercials lately, so it wouldn't surprise me at all.
  • 21 Hide
    amk-aka-Phantom , April 27, 2012 7:26 PM
    Who cares who it was, Samsung, Nokia/MS or someone else... it was FUN!
  • 1 Hide
    halcyon , April 27, 2012 7:30 PM
    Too bad it wasn't New York or some other relevant city.
  • 1 Hide
    markheber , April 27, 2012 7:31 PM
    It is always great to see twits congregate. This type of stunt should be a weekly, it makes normal people feel a little better about themselves.
  • 15 Hide
    Northwestern , April 27, 2012 7:32 PM
    halcyonToo bad it wasn't New York or some other relevant city.

    New York is busy with the 99%. Please try your protest again later.
  • 18 Hide
    Crush3d , April 27, 2012 7:33 PM
    "Samsung Electronics Australia has nothing to do with the 'Wake-Up Campaign,'"

    Not sure that this absolves Samsung of guilt.. well played, Samsung, well played.
  • 13 Hide
    alphaalphaalpha1 , April 27, 2012 7:36 PM
    greghome2000 years from now, Allah would be viewed as a myth like Zeus and Steve will be the new Jesus.


    ... I'm pretty sure that most people on this site don't view Allah as anything more than a myth such as Zeus already, so it probably won't take 200 years for THAT to happen. I also don't think that Jobs will be viewed as another Jesus either.
  • 12 Hide
    halcyon , April 27, 2012 7:36 PM
    northwesternNew York is busy with the 99%. Please try your protest again later.

    All 10 iOS users in Sydney heard of this protest and were mortified. Australians aren't good iSheep. Now New York...if they'd done this in New York it may have had some impact.
  • 4 Hide
    halcyon , April 27, 2012 7:38 PM
    thefiend1Protesting like this is juvenile. Doesnt matter what company is behind it, if you cant compete with another company - dont be a bitch about it. Make your products better and stop insulting others. The end.

    True...true, but still amusing it is.
  • 6 Hide
    amk-aka-Phantom , April 27, 2012 7:41 PM
    thefiend1Protesting like this is juvenile. Doesnt matter what company is behind it, if you cant compete with another company - dont be a bitch about it. Make your products better and stop insulting others. The end.


    Samsung can't compete? LOL. They're just not good at indoctrinating their customers like Apple is, otherwise their stuff is kick-ass.
  • -4 Hide
    phishy714 , April 27, 2012 7:41 PM
    northwesternThe time for this has never been more appropriate. With Apple-worshipers finally realizing that their glorified Mac OS X is not virus-proof and their mobile devices are built off cheap labour.


    And your little Android device isn't built on cheap labor?

    looks like apple fanboys aren't the only ones that need to wake up.
  • 0 Hide
    whimseh , April 27, 2012 7:44 PM
    People don't have better things to do?? ._. Sad.
  • 16 Hide
    Northwestern , April 27, 2012 7:45 PM
    phishy714And your little Android device isn't built on cheap labor?looks like apple fanboys aren't the only ones that need to wake up.

    So because I despise Apple, you automatically assume use Android?

    Your detective skills are flawed.
  • -7 Hide
    halcyon , April 27, 2012 7:46 PM
    whimsehPeople don't have better things to do?? ._. Sad.

    For Samsung these few protestors was money well-spent. I still think they should have picked a bigger city.
  • -3 Hide
    headscratcher , April 27, 2012 8:18 PM
    There is a web site that looks similar with just some sort of count down on it.

    http://www.wake-up-australia.com.au/
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