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Apple Building Restaurant So Staff Can Freely Share Secrets

By - Source: The Next Web | B 52 comments

Now, when are they going to get a bar that staff can drink in without having to worry about losing precious prototypes?

Apple knows that sometimes all it takes for a secret to get out is for a stranger to witness something and start spreading the word. So, in an effort to keep all discussions about product development and goings on at Apple absolutely secret, Apple is building an off-campus restaurant for its staff. This will be a place close to Apple where employees can eat and openly discuss their work without the fear that a competitor might be spying (or simply frequenting the same restaurant) and will take the opportunity to eavesdrop.

"We like to provide a level of security so that people and employees can feel comfortable talking about their business, their research and whatever project they’re engineering without fear of competition sort of overhearing their conversations," The Next Web quotes Dan Whisenhunt, Director of real estate facilities at Apple, as saying at a Cupertino Planning Commission meeting.

Apple's application for planning permission for the 21,468-square-foot cafeteria, which will include a cafe, a meeting room, lounge areas, and courtyard facilities, has already been approved. The restaurant will differ from Apple's current on-campus eatery in that it will not cater for non-Apple employees. While the cafe at Apple allows those from the outside world to dine in if they're signed in by an employee, this new cafeteria will be strictly Apple-only.

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Top Comments
  • 28 Hide
    drwho1 , April 30, 2012 1:25 PM
    Menu:
    Apple Pie
    Apple Pancakes
    Apple Oats
    Apple Pudding
    Apple ... Apple.... Apple....
  • 27 Hide
    house70 , April 30, 2012 1:29 PM
    drwho1Note: Sorry to announce but this restaurant does not offers cherry pie /sarcasm

    nor do they have Ice Cream Sandwiches on the menu...
  • 27 Hide
    extremepcs , April 30, 2012 1:28 PM
    Good Lord... Get over yourself, Apple. It ain't like it's Area 51.
Other Comments
  • 2 Hide
    blackmancer , April 30, 2012 1:12 PM
    I think this is titled wrong.
  • 13 Hide
    Parrdacc , April 30, 2012 1:14 PM
    Did they ever stop and think that their employees want to go somewhere to get away from the the Apple environment so they can unwind and relax? Seems to me the problem is that employees are taking the prototypes out of the office environment, which should not happen to begin with, and then leaving them somewhere. Either they do this my accident or they have it setup to do it on purpose. So no matter which this whole Apple bar/restaurant thing will just fail. That is till they realize that if they open it to the Apple koolaid drinker groupies and make a killing.
  • 28 Hide
    drwho1 , April 30, 2012 1:25 PM
    Menu:
    Apple Pie
    Apple Pancakes
    Apple Oats
    Apple Pudding
    Apple ... Apple.... Apple....
  • 9 Hide
    drwho1 , April 30, 2012 1:26 PM
    Note: Sorry to announce but this restaurant does not offers cherry pie
    /sarcasm
  • 27 Hide
    extremepcs , April 30, 2012 1:28 PM
    Good Lord... Get over yourself, Apple. It ain't like it's Area 51.
  • 27 Hide
    house70 , April 30, 2012 1:29 PM
    drwho1Note: Sorry to announce but this restaurant does not offers cherry pie /sarcasm

    nor do they have Ice Cream Sandwiches on the menu...
  • 4 Hide
    nieur , April 30, 2012 1:32 PM
    apple don't think yourself as google where Staff enjoys the environment
  • 5 Hide
    house70 , April 30, 2012 1:36 PM
    If I worked there, the last thing I wanted was to go to a place that reminds me even more of work... for lunch. Unless they open it up to the public, I think this will stay mostly empty, except maybe for the few execs that need a place for business lunches. If someone ever "forgets" a prototype in a different restaurant again, this will be used as an excuse to tell that employee "why didn't you go to our restaurant instead?" And is also a new way to get some money back from your own employees into the company to fatten up some bonuses...
  • 20 Hide
    Pyree , April 30, 2012 1:46 PM
    house70nor do they have Ice Cream Sandwiches on the menu...

    Challenger accepted. I will even try to order one with blackberry flavour.
  • 8 Hide
    mikenygmail , April 30, 2012 2:01 PM
    "This will be a place close to Apple where employees can eat and openly discuss their work without the fear that a competitor might be spying" - Instead, Apple will be spying.
  • 23 Hide
    extremepcs , April 30, 2012 2:07 PM
    Rumor has it that the restaurant will have "revolutionary" things, like sealed cans that prevent the soda from going flat before opening. Only $14.95 each.
  • 7 Hide
    thehelix , April 30, 2012 2:11 PM
    The people at apple have lost their minds... Next goal: World Domination.
  • 1 Hide
    Shin-san , April 30, 2012 2:11 PM
    I owe my soul to the company store.
    house70If I worked there, the last thing I wanted was to go to a place that reminds me even more of work... for lunch. Unless they open it up to the public, I think this will stay mostly empty, except maybe for the few execs that need a place for business lunches. If someone ever "forgets" a prototype in a different restaurant again, this will be used as an excuse to tell that employee "why didn't you go to our restaurant instead?" And is also a new way to get some money back from your own employees into the company to fatten up some bonuses...

    I agree with this. Sometimes, it's just refreshing just to get out of the building and anything related to work for 30-60 minutes
  • -4 Hide
    icepick314 , April 30, 2012 2:16 PM
    uhmmm....

    CAN they build such place?

    if they need to get food and business license, aren't they subject to non-discrimination clause?

    I don't know how that works with restaurants but can a lawyer confirm this?
  • 4 Hide
    CaedenV , April 30, 2012 2:17 PM
    So then where are they going to 'loose' their next beta iPhone at?
  • 3 Hide
    CaedenV , April 30, 2012 2:18 PM
    icepick314uhmmm....CAN they build such place?if they need to get food and business license, aren't they subject to non-discrimination clause?I don't know how that works with restaurants but can a lawyer confirm this?

    Not if it is an off site cafeteria run by an outside catering company. But you are right, if it is a stand-alone business then they would have to cater to the public.
  • -2 Hide
    halcyon , April 30, 2012 2:20 PM
    nieurapple don't think yourself as google where Staff enjoys the environment

    Yeahp, we all know those Apple employees are miserable forced slave labor. Well, McDonald's is hiring. How about we poll the Apple employees and find out how many of them are miserable.
  • 7 Hide
    ojas , April 30, 2012 2:53 PM
    drwho1Note: Sorry to announce but this restaurant does not offers cherry pie /sarcasm

    What about raspberry pi? :p 
  • 1 Hide
    adarsh_v , April 30, 2012 2:53 PM
    But... where will the next prototype iPhone be 'dropped / lost / forgotten / stolen' if they all eat at an Apple location??
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