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Apple's Jony Ive Says Company Goal Isn't to Make Money

By - Source: Wired UK | B 71 comments

Apple's Jony Ive talks about the company's commitment to making good products.

Apple is a company that's often criticized for the price-tag it puts on its products. In fact, one of the biggest Mac vs. PC arguments is that you can get a computer with similar specs for less money if you're willing to ditch the Apple brand and go with PC. However, despite its high prices, it seems Apple isn't in the computer or consumer electronics business for the money. At least, that's what Jony Ive, senior vice president of industrial design at Apple, said this week.

Apple's Jonathan Ive is one of the company's best known executives. He's been part of the company for years, and has been credited as the lead designer behind countless successful Apple products including the iPod, the iPhone, the iPad, the MacBook, and the MacBook Pro. Speaking to attendees at the British Embassy's Creative Summit, Ive said that while the company was happy with its revenues, Apple's goal isn't to make money.

"We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth," Wired UK quotes him as saying. "Our goal and what makes us excited is to make great products."

Speaking about Jobs' absence from Apple in the 90's, Ive said that Jobs felt the company was going bankrupt because it wasn't making good products. Instead of focusing on cutting costs, Jobs resolved to make better products. After all, as Ive points out, great products bring in revenue.

"If we are successful people will like them and if we are operationally competent, we will make money."

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Top Comments
  • 30 Hide
    beardguy , August 2, 2012 3:10 PM
    Yes, Apple the non-profit doing good for the whole world.

    Oh wait ... everything they sell is overpriced to the point of greediness. What a lame thing to say.
  • 30 Hide
    viper666 , August 2, 2012 3:06 PM
    In other news, banks just like giving people money without any profit...
  • 27 Hide
    mauller07 , August 2, 2012 3:14 PM
    Hahahahaha, oh wait he was serious.

    Let me laugh harder, HAHAHAHAHAHA.
Other Comments
    Display all 71 comments.
  • 30 Hide
    viper666 , August 2, 2012 3:06 PM
    In other news, banks just like giving people money without any profit...
  • 27 Hide
    hoofhearted , August 2, 2012 3:09 PM
    lololololol at that headline!!! Really?
  • 30 Hide
    beardguy , August 2, 2012 3:10 PM
    Yes, Apple the non-profit doing good for the whole world.

    Oh wait ... everything they sell is overpriced to the point of greediness. What a lame thing to say.
  • 9 Hide
    xenol , August 2, 2012 3:11 PM
    I could believe this (sort of) if they were trying to sue everyone so they would be the only product around.
  • 23 Hide
    KidABear , August 2, 2012 3:13 PM
    ha haha ha ha ah ahahahhahahahaha

  • 20 Hide
    xenol , August 2, 2012 3:14 PM
    xenolI could believe this (sort of) if they were trying to sue everyone so they would be the only product around.

    Or weren't trying to sue everyone, rather
  • 27 Hide
    mauller07 , August 2, 2012 3:14 PM
    Hahahahaha, oh wait he was serious.

    Let me laugh harder, HAHAHAHAHAHA.
  • 16 Hide
    EDVINASM , August 2, 2012 3:15 PM
    Aham.. Hence the huge margin on all Apple products? Everyone is in the market to make money, even one laptop per child project. Money drives R&D and expensive cars in most cases :) 
  • 21 Hide
    theconsolegamer , August 2, 2012 3:21 PM
    Says the company that sues everyone with LMAO-Patents
  • 23 Hide
    beardguy , August 2, 2012 3:23 PM
    On a side note, I wonder how Jony Ive would react if they stopped paying him a salary?

    I mean, he just loves "making great products" so he doesn't really need to get paid anymore :) 
  • 8 Hide
    rantoc , August 2, 2012 3:27 PM
    One word - LOL!
  • 12 Hide
    Marco925 , August 2, 2012 3:28 PM
    i call BULLSHIT Jony!
  • 9 Hide
    spartanmk2 , August 2, 2012 3:34 PM
    Well if that isnt the biggest load of crap I have ever seen, I dont know what to say
  • 15 Hide
    delaro , August 2, 2012 3:36 PM
    Don't do this for profit huh?? Well then lower the prices by about 2/3.
  • 25 Hide
    mrmaia , August 2, 2012 3:37 PM
    Apple must have filed a patent on hypocrisy.
  • 8 Hide
    rubix_1011 , August 2, 2012 3:42 PM
    Perhaps they should make great products and distribute them for free?
  • 23 Hide
    zak_mckraken , August 2, 2012 3:45 PM
    We don't mean to rip you off. It's just a happy coincidence!
  • 25 Hide
    nukemaster , August 2, 2012 3:45 PM
    Hard to believe a company with some of the highest profit margins(over 50% for iPhone) would even say this. I guess they think people are just dumb or something.
  • 7 Hide
    tanjo , August 2, 2012 3:47 PM
    Right. Like M$ collecting royalty fees because they don't like money.

    Fortunately for Apple, they don't need to make great products. They still make money on crappy ones.
  • 9 Hide
    bustapr , August 2, 2012 4:05 PM
    and suing everyone for some lame patent infringement claiming "losses" isn't for the money either. EVERY company on the planet is in it for the money. anyone who claims otherwise is blatantly lying. even if a product has no profit margin(eg. kindle fire), it wouldnt be sold if it didnt bring some profit in any way. A company that makes 50% profit off its products(apple) is in it for the money more than anyone. its best apple not try to look humble because smart people are going to laugh at them.
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