Sign in with
Sign up | Sign in

Old Apple Sales Video Stars Steve Jobs as a U.S. President

By - Source: Network World | B 31 comments

Here's something you probably never thought you'd see: Steve Jobs playing Franklin D. Roosevelt. Network World reports that the following clip from Apple was shown in 1984 at a sales meeting in Hawaii. Designed to get Apple's sales teams all fired up, the video is titled 1944 and stars none other than Steve Jobs as Franklin D. Roosevelt.

The video carries on the same theme that we first saw in Apple's famous '1984' commercial, which aired at the Super Bowl, and apparently cost Apple $50,000 to make. It tells the story of Apple's war against IBM, which was also the target of its '1984' commercial.' Network World obtained a copy of the video from Craig Elliott, who was working at Apple at the time but is now the CEO of Pertino Networks.

Check out the clip below or click on through to Network World for the full story and a transcript of the video:

Apple '1944' Sales Video

Apple 1984 Super Bowl Commercial

Follow @JaneMcEntegart on Twitter.   

Discuss
Display all 31 comments.
This thread is closed for comments
Top Comments
  • 26 Hide
    derkman , May 3, 2012 10:30 PM
    A man who was selfish, only cared about himself, made underpaid workers work longer and harder resulting in mass suicides, egotistic, made his products based on complete control, and had anger issues.

    He clearly resembled Adolf Hitler more than Franklin D. Roosevelt.
  • 26 Hide
    balister , May 3, 2012 10:13 PM
    As a US President? I would have thought they would have portraited him as god...
  • 24 Hide
    Parsian , May 3, 2012 10:17 PM
    wow Apple has been a d-bag company even before i was born...
Other Comments
  • 26 Hide
    balister , May 3, 2012 10:13 PM
    As a US President? I would have thought they would have portraited him as god...
  • 24 Hide
    Parsian , May 3, 2012 10:17 PM
    wow Apple has been a d-bag company even before i was born...
  • 2 Hide
    soo-nah-mee , May 3, 2012 10:25 PM
    http://fortunebrainstormtech.files.wordpress.com/2010/01/screen-shot-2010-01-30-at-10-22-29-am.png
  • -7 Hide
    tramit , May 3, 2012 10:27 PM
    Video is not to bad for being 1984 for a team building production.
  • 26 Hide
    derkman , May 3, 2012 10:30 PM
    A man who was selfish, only cared about himself, made underpaid workers work longer and harder resulting in mass suicides, egotistic, made his products based on complete control, and had anger issues.

    He clearly resembled Adolf Hitler more than Franklin D. Roosevelt.
  • 6 Hide
    chaosgs , May 3, 2012 10:50 PM
    derkmanA man who was selfish, only cared about himself, made underpaid workers work longer and harder resulting in mass suicides, egotistic, made his products based on complete control, and had anger issues.He clearly resembled Adolf Hitler more than Franklin D. Roosevelt.


    Crazy people like himself tend to be successful for awhile. Im glad hes gone. Ask a Apple follower why they love Apple so much......You will want to pull your hair out. But their lose is our gain. They make great products cheaper.
  • 4 Hide
    kinggraves , May 3, 2012 10:56 PM
    derkmanA man who was selfish, only cared about himself, made underpaid workers work longer and harder resulting in mass suicides, egotistic, made his products based on complete control, and had anger issues.He clearly resembled Adolf Hitler more than Franklin D. Roosevelt.


    Look I'm cool with Apple/Jobs hate and all, but he isn't responsible for the suicides at Foxconn. They make products for a LOT of companies, many of which you're using right now. You might want to put that personal responsibility on the Foxconn president or perhaps the Chinese/Taiwanese governments supporting those conditions.

    He is a total egomaniac though. Look at the 1984 video. He wanted his workers to think they were a revolution. Too bad it took them 20 years.
  • 6 Hide
    derkman , May 3, 2012 11:01 PM
    kinggravesLook I'm cool with Apple/Jobs hate and all, but he isn't responsible for the suicides at Foxconn. They make products for a LOT of companies, many of which you're using right now.


    Steve Jobs demanded more supply on the iPhone 4 before they were released. Foxconn told him they could not keep up with the shipment. Jobs didn't care and demanded them. The situation at Foxconn was bad already but Jobs made it much worse for them.
  • 5 Hide
    house70 , May 3, 2012 11:13 PM
    This guy was seriously deranged.
  • 4 Hide
    pacioli , May 3, 2012 11:14 PM
    derkmanSteve Jobs demanded more supply on the iPhone 4 before they were released. Foxconn told him they could not keep up with the shipment. Jobs didn't care and demanded them. The situation at Foxconn was bad already but Jobs made it much worse for them.


    Jobs was already getting human livers for himself from China... Maybe he thought Taiwanese livers were of better quality and was trying to create more donors... Wasn't that in the standard Foxconn employee contract that if you killed yourself Jobs got your liver.
  • -1 Hide
    Anonymous , May 3, 2012 11:16 PM
    For some reason the General made me think of Roger Sterling.
  • -1 Hide
    __-_-_-__ , May 3, 2012 11:26 PM
    armagedon.
  • -6 Hide
    Maxor127 , May 3, 2012 11:46 PM
    Wow you're all of bunch bitter bitches crying over any bit of Apple news you can find. I'm happy for their success just because I know how much it makes you all rant and act like paragons of technology.
  • -2 Hide
    socalboomer , May 3, 2012 11:47 PM
    kinggravesLook I'm cool with Apple/Jobs hate and all, but he isn't responsible for the suicides at Foxconn. They make products for a LOT of companies, many of which you're using right now. You might want to put that personal responsibility on the Foxconn president or perhaps the Chinese/Taiwanese governments supporting those conditions.He is a total egomaniac though. Look at the 1984 video. He wanted his workers to think they were a revolution. Too bad it took them 20 years.


    ROFL - who said anything about Foxconn - Jobs was legendary about doing that to his own personnel in Cupertino. . . Look back at testimonials about the development of the Mac. . .

    "We don't talk about the 3" - THAT was funny! LOL
  • 0 Hide
    angryfingertips , May 4, 2012 1:05 AM
    Brings back the memories of using an Apple IIc in middle school. Amazing how much computers have changed in 27 years.
  • 0 Hide
    halcyon , May 4, 2012 1:36 AM
    I remember looking at the IIci's in the computer lab in college...wanting one.
  • 0 Hide
    confish21 , May 4, 2012 1:43 AM
    Idk that 84 superbowl ad was awesome!
  • 0 Hide
    Zingam_Duo , May 4, 2012 6:00 AM
    What a blasphemy! That guy is the God! (well, I hope God doesn't strike me down know for calling him a guy).
  • 3 Hide
    archange , May 4, 2012 6:05 AM
    OMG
    I feel brainwashed...
  • 0 Hide
    Zingam_Duo , May 4, 2012 6:05 AM
    HalcyonI remember looking at the IIci's in the computer lab in college...wanting one.


    You could have made yourself one. Back then my father made a perfect working replica for us out of single components. He even used an old calculator's chassis to make it look authentic. He wasn't any worse engineer than Wozniak, unfortunately he didn't live in California and here being a genius wasn't profitable.
Display more comments