Apple TV Not Launching in 2012

Apple is still working on deals with content providers.

According to the rumor mill, Apple has been working on its own-brand TV for years. Though the company already has a digital media player dubbed 'Apple TV,' the last few years have been rife with rumors of an actual HDTV from Apple. It seems every new event Apple plans, there are questions as to whether or not the company will be unveiling an HDTV. However, those hoping for an Apple television can probably write off 2012, because the latest scuttlebutt says there's no announcement coming this year.

Bloomberg cites sources that say Apple won't be releasing a TV this year. People familiar with the discussions told Bloomberg that Apple is still struggling to cut deals with cable and media companies. Two of the biggest issues are apparently control over the software that determines the system's user interface and whether or not the box should be sold by Apple or through cable companies. Apple is working to develop a system that would allow users to find programs they like, and recommend shows based on what they've already watched. This system could be controlled by the iPhone or an iPod and would include both live and recorded content. 

This isn't the first time we've heard that Apple's TV might not launch in 2012. Back in March, Business Insider cited a research note that said Apple TV was a 2013 event. Apple has so far had huge success with the smartphone, tablet, MP3 player, and digital music industry but the company is famous for demanding complete control of each device. With this Apple HDTV, Apple would no doubt want the same amount of control that is has with the iPod and iTunes, or the iPhone and the App Store. Cupertino can't launch its TV without the help of major media companies, but with cable and media companies, already feeling threatened by digital distribution and services like Netflix, will be driving a hard bargain.

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