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UK Consumers Said to Be Complaining About iPad's 4G Label

By - Source: Pocket-Lint | B 24 comments

Will Apple have to offer customers in the UK refunds as well?

Earlier this week, pressure from Australian consumer watchdog ACCC (the Australian Competition and Consumer Commission) forced Apple to offer refunds to customers that felt mislead by the '4G' label on the iPad 3. The problem was that the iPad wasn't actually capable of running on Australia's 4G LTE bands. This meant that though Apple was advertising the iPad as 'iPad with WiFi + 4G,' customers who purchased the device for use in Australia wouldn't be able to get 4G speeds.

The same problem is occurring elsewhere in the world. Following Apple's decision to offer refunds to unhappy customers it seems people in the United Kingdom are complaining, too. The UK doesn't currently have any 4G networks. However, even when carriers do launch their 4G LTE solutions, iPad users won't be able to make use of the 4G speeds. This is because the the 4G LTE networks in the United States run on the 700 - 2100MHz spectrum, while the UK's 4G LTE will, once it's launched, operate on the 800 - 2600MHz spectrum. Pocket-Lint reports that the UK's Advertising Standards Authority (ASA) has confirmed that it is assessing complaints similar to those made by Australian customers. The ASA gave the site the following statement:

"We are aware of the news from Australia regarding the iPad 4G marketing claim," an ASA spokeswoman told us. "Without going through due process we can't say whether the [UK] ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the Code."

Apple on Wednesday agreed to offer refunds to Australian customers who felt mislead by the iPad's '4G' label and has said it will publish a clarification on its website that accurately communicates the iPad's wireless network capabilities. Will Cupertino be forced to do the same in the UK? We'll keep you posted.

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Top Comments
  • 22 Hide
    sliem , March 29, 2012 9:50 PM
    You aren't holding it right to get 4G.
  • 14 Hide
    A Bad Day , March 29, 2012 9:35 PM
    Having different types of incompatible 4G networks is like having three different USB standards, all of them completely incompatible.
  • 13 Hide
    freggo , March 29, 2012 9:56 PM
    sliemYou aren't holding it right to get 4G.


    OK, so do I get $15 for that ?
Other Comments
  • 10 Hide
    DroKing , March 29, 2012 9:24 PM
    *coughs* Im not very much surprised.
  • 8 Hide
    Anonymous , March 29, 2012 9:25 PM
    I cant get 4g in northern Midwest, can I sue too?
  • 14 Hide
    A Bad Day , March 29, 2012 9:35 PM
    Having different types of incompatible 4G networks is like having three different USB standards, all of them completely incompatible.
  • 22 Hide
    sliem , March 29, 2012 9:50 PM
    You aren't holding it right to get 4G.
  • 8 Hide
    freggo , March 29, 2012 9:54 PM
    You'd think that the geniuses at Apple would check the technical requirements in the various countries beforehand.

    But no surprise as US companies have traditionally had proplems addapting to the requirements of export markets.

    Walmart stocked up on US size pillow cases in Germany; they don't fit.
    US Car manufacturers have yet to learn that some countries drive on the 'wrong' side and need the dashboard switched; i.e. steering on the right.
    So let's not blame Apple for joining the club :-)

  • 13 Hide
    freggo , March 29, 2012 9:56 PM
    sliemYou aren't holding it right to get 4G.


    OK, so do I get $15 for that ?
  • 4 Hide
    whiteodian , March 29, 2012 9:58 PM
    They are holding it wrong!!!
  • 5 Hide
    monsta , March 29, 2012 10:04 PM
    Will they also get 15 bucks compensation?
  • 6 Hide
    _Cubase_ , March 29, 2012 10:10 PM
    They knew what they were doing... they just couldn't give a f**k.

    Sure sign of a company that will fall from grace in due time.
  • 10 Hide
    Alabalcho , March 29, 2012 11:20 PM
    christarpWhy is this apples fault that the UK doesn't have any decent cell phone companies?

    Read before you post. GSM standard was first implemented in Europe, only after that US companies began (slowly) adopting it.
  • 4 Hide
    azrealhk , March 30, 2012 12:29 AM
    sliemYou aren't holding it right to get 4G.

    If you hold it in the US of A, it will work;)
  • 7 Hide
    A Bad Day , March 30, 2012 12:59 AM
    freggoBut no surprise as US companies have traditionally had proplems addapting to the requirements of export markets.Walmart stocked up on US size pillow cases in Germany; they don't fit.US Car manufacturers have yet to learn that some countries drive on the 'wrong' side and need the dashboard switched; i.e. steering on the right.So let's not blame Apple for joining the club :-)


    In mid 2000's, Sony's large Christmas shipment of PS2s or PS3s were halted in the Netherlands. It turned out that the cables contained metals that were banned by the Dutch, but was perfectly legal to use in the US.

    Ouch.
  • 5 Hide
    aznshinobi , March 30, 2012 1:36 AM
    What was Apple to lazy to design a model compatible with European networks? smh.
  • -2 Hide
    rorouni , March 30, 2012 2:51 AM
    i dont have any ipad so it wont bother me, and also we dont have 4G network on our country. how poor..
  • 1 Hide
    xerroz , March 30, 2012 3:02 AM
    SueHappyI cant get 4g in northern Midwest, can I sue too?

    I sure hope so
  • -3 Hide
    aidynphoenix , March 30, 2012 3:37 AM
    as much as i hate mac,, NO. i dont think its fair for people to get refunded.. they bought a device capable of 4g. if i was to buy other electronic devices and i didn't have the other hardware to get the full speed out my my devices i should not be entitled to a refund.. so for example, if i bought 100meg internet service, yet my pc was old and too slow to use that bandwidth, i would not be entitled to a refund on my internet.. so, no. i do not think apple should have to refund anything.
  • 1 Hide
    olaf , March 30, 2012 3:52 AM
    why sell something internationaly if you tailored it to us specs only.
  • -8 Hide
    bryonhowley , March 30, 2012 4:50 AM
    As long as it works in the U.S.A. I do not care.
  • 5 Hide
    olaf , March 30, 2012 4:54 AM
    bryonhowleyAs long as it works in the U.S.A. I do not care.


    to bad the wolrd is bigger then the US :)  and some of us use a more or less unifide GSM standard :p  and not CDMA crap :)  FYI most T-Mobile US 3G devices don't work on 3G here in Europe as well, you can get regular GSM up to EDGE but no 3G.
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