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Apple Brings Movies to the Cloud for UK, Intl iTunes Users

By - Source: The Guardian | B 6 comments

iTunes in the Cloud adds support for several more countries.

Apple has expanded support for its iTunes in the Cloud service to include movies for users in the UK, which means British users now have the ability to stream movies purchased on iTunes any time from any devices. Previously only available to users in the USA, Apple last week added support for those in the United Kingdom, Canada, Australia and New Zealand.

According to the Guardian, Apple has said it has secured deals for content with major studios, including Warner Bros., and Universal, which will mean films like Bridesmaids and Sherlock Holmes will be available to the UK and Ireland. Now that iTunes users that buy movies will be able to stream them on an Apple device without downloading, Apple is competing with companies offering similar services in the UK, such as Amazon's LoveFilm, Netflix, 4oD, and Sky.

Apple launched iTunes in the Cloud alongside iCloud last summer. The service allows you to wirelessly synchronize iTunes Store purchases across multiple devices. This latest update means that users in the UK now have access to music, music videos, movies, TV shows, apps, and books via iTunes in the Cloud. Irish users do not yet have access to TV shows but have access to everything else. Canadian and Australian users also have access to everything, while New Zealand users do not have access to TV shows. In total, 155 countries have access to varying levels of iTunes in the Cloud. Only a handful of countries have support for all available services (music, music videos, movies, TV shows, apps, and books).

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  • -4 Hide
    The Greater Good , July 24, 2012 9:38 AM
    Quote:
    Apple Brings Movies to the Cloud for UK, Intl iTunes Users


    Until? Intel? What is Intl?
  • 4 Hide
    dns7950 , July 24, 2012 11:10 AM
    The Greater GoodUntil? Intel? What is Intl?

    It's short for international...
  • 3 Hide
    back_by_demand , July 24, 2012 11:21 AM
    Why is a cloud service regionalised anyway? Surely the whole point of a cloud service is so that your content is available anywhere. Should it really matter if I bought a movie in France but then cannot stream it if I am on holiday in Morocco? As long as the ISP I use or the data plan on my phone is happy to transfer the data, it should never matter where the data is coming from or going to.
  • 0 Hide
    damianrobertjones , July 24, 2012 1:21 PM
    So... who is this actually 'supplied' by? Microsoft, Amazon or other?
  • 0 Hide
    eddieroolz , July 24, 2012 7:12 PM
    back_by_demandWhy is a cloud service regionalised anyway? Surely the whole point of a cloud service is so that your content is available anywhere. Should it really matter if I bought a movie in France but then cannot stream it if I am on holiday in Morocco? As long as the ISP I use or the data plan on my phone is happy to transfer the data, it should never matter where the data is coming from or going to.


    Some places have copyright laws that undermines the foundation of cloud services. For instance, Japan has a law after JASRAC (the Japanese equivalent of cancerous RIAA) pressured the Diet to outlaw any copying, even legal ones.

    Simply put, that's the reason for regionalization, I think.
  • 0 Hide
    Anonymous , July 24, 2012 7:52 PM
    crap a piece of shit . with nothing for free......