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Asus Still Top in Motherboard Sales; Gigabyte Close Behind

By - Source: DigiTimes | B 27 comments

Gigabyte is right behind Asus in motherboard sales, although Asus still leads with profit margins due to the high-end segment.

While Asus is still the dominant seller of motherboards, Gigabyte is nearing it in terms of raw numbers. In Q1 2013, Asus sold 5.0 million motherboards, while Gigabyte was almost at that level with an impressive 4.9 million motherboards. 

Nonetheless, Asus isn't doing badly. It has an advantage with buying the needed components, and Asus still leads the high-end market segment with which higher profit margins can be made in contrast to motherboards targeted to the OEM market.

Asus and Gigabyte combined shipped 45-47 percent of all motherboards through 2012. Following Asus and Gigabyte, ASRock managed to ship seven million units in 2012, MSI six million, and ECS, Biostar, Foxconn and a couple of other companies filled up the remainder.

Competition is heating up; let's see what Asus and Gigabyte have planned to take the crown for motherboard sales.


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Top Comments
  • 14 Hide
    rocknrollz , April 17, 2013 7:36 PM
    It isn't surprising, ASUS motherboards are top of the line. Have owned many of them and have yet to complain about a problem with them.
  • 12 Hide
    excella1221 , April 17, 2013 7:39 PM
    Eh.. ASUS makes quality motherboards, but I feel the premium they charge for their name is a tad much. I've since defected to ASRock boards.
Other Comments
  • 14 Hide
    rocknrollz , April 17, 2013 7:36 PM
    It isn't surprising, ASUS motherboards are top of the line. Have owned many of them and have yet to complain about a problem with them.
  • 12 Hide
    excella1221 , April 17, 2013 7:39 PM
    Eh.. ASUS makes quality motherboards, but I feel the premium they charge for their name is a tad much. I've since defected to ASRock boards.
  • -2 Hide
    hp79 , April 17, 2013 7:56 PM
    Yup, Asus makes great motherboards. On the contrary, intel boards really suck balls. I only had problems with DH67CF, and after a year of back and forth, intel finally gave up giving me a refund on that thing. No wonder intel is pulling out of the motherboard market.
  • 0 Hide
    lostmyclan , April 17, 2013 7:57 PM
    for now i got 5 asrock mother boards and none asus! basic asus z77 i get an asrock z77 extreme 6 same price. asrock do beter and beter.
  • -8 Hide
    crysex , April 17, 2013 8:18 PM
    Top my @ss, my ASUS Sabertooth MOBO is still broken. RMAed it but nothing fixed. Terrible customer service and poor quality! I wont buy another POS from them.
  • 2 Hide
    dimar , April 17, 2013 8:31 PM
    Tried Asrock X79 once, and had too many stability issues. Then replaced it with Asus, and everything was perfect!
  • -1 Hide
    captaincharisma , April 17, 2013 8:32 PM
    dont have anything bad to say about asus i never had an issue with any of their mobo's. i also have a radeon HD 7770 by asus too
  • 2 Hide
    jossrik , April 17, 2013 10:29 PM
    I'm on my first Asus board right now from mainly MSI, and I have to say, I like the MSIs better. Probably would have went with MSI again, but my little brother donated his old Asus board to me. He had to RMA it and I got the referb fresh outta the box, but have had nothing but problems with it. The USBs are randomly going out and I have to keep moving my mousey, keyboard only sometimes works at bios select screen, and that's the old PS2 connector type (I think that's what it's called, it's been a while.)
  • 1 Hide
    Aviad Grobler , April 17, 2013 11:37 PM
    Hp79 I have all my computers were with Intel motherboard and in all the companies I have worked in the back bone of the company computer were with Intel board and how does the saying goes they keep on going and going and going they are the best reliable boards out there and I will be sad when they do leave in the end. ps all my home computer are also intel boards and they also only know one thing and that is to work and zero problems :) )))
  • 0 Hide
    crabdog , April 18, 2013 12:23 AM
    I've had several Asus and Gigabyte motherboards and never had a problem with either one but my latest purchase was an Asrock which I chose mainly due to a much lower price without compromising on features and I've been very happy with it. I'm fairly certain my next motherboard will be Asrock again.
  • -1 Hide
    crabdog , April 18, 2013 12:24 AM
    I've had several Asus and Gigabyte motherboards and never had a problem with either one but my latest purchase was an Asrock which I chose mainly due to a much lower price without compromising on features and I've been very happy with it. I'm fairly certain my next motherboard will be Asrock again.
  • 1 Hide
    sanctoon , April 18, 2013 1:22 AM
    As for the AsRock vs Asus comments, ASUSTeck ownes 25% of Pegatron (Asrock's parent company). Until 2010 Asrock was an subsidiary of Asus. So they still have a lot of the same components and IP's
  • -2 Hide
    sanctoon , April 18, 2013 1:25 AM
    I've been an Asus guy all my life, but for the last six years I've only used MSI, both are excellent in my books
  • 0 Hide
    guardianangel42 , April 18, 2013 2:49 AM
    I've only personally owned three motherboards in my lifetime: A Gigabyte GA-EP45-UD3P, a Gigabyte GA-Z68MA-D2H-B3, and an Asus P8Z77-V LE.

    The first one did an admirable job overclocking my Q9550, the second one was sort of a mistake in the end as I didn't do my research on it and it did a moderately passable job overclocking my i5 2500K, and the last one did an excellent job replacing the second.

    Not a terribly extensive experience, but between the two companies I've been mostly satisfied. Even the D2H was a decent motherboard, it just didn't have the features I needed and wasn't really designed for the things I was attempting to use it for.

    However I do plan to seriously consider Asrock when I get around to replacing my core components in a few years. Their feature lists are massive and I ALMOST got one instead of the Asus.
  • 0 Hide
    TonyCa , April 18, 2013 3:42 AM
    Waiting for ROG haswell boards for a new build.
  • 0 Hide
    ubercake , April 18, 2013 4:46 AM
    This makes sense. I've had great luck with both Asus and Gigabyte boards. Other brands... not so much.
  • 0 Hide
    g00fysmiley , April 18, 2013 5:23 AM
    I used to mostly use asus, they make good productsand i still use em for some things, the asus direct cu graphics cards are hard to beat. for motherboards though I have been using msi recently, slightly cheaper and i really like hteir printed pcb boards and often times their layouts allow maximum spacing for components like large cpu heat sinks where you don't have to take the heat sink off to remove the ram
  • 0 Hide
    Non-Euclidean , April 18, 2013 5:50 AM
    Quote:
    Top my @ss, my ASUS Sabertooth MOBO is still broken. RMAed it but nothing fixed. Terrible customer service and poor quality! I wont buy another POS from them.


    I'm sure that has ASUS all torn up...

  • 0 Hide
    centaurius , April 18, 2013 7:38 AM
    Asus is nice alright... however since their prices wnet UP I went easier with gigabyte and so far haven't looked back.
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