BUILD 2012 will take place mere days after the retail launch of Windows 8.
Tim O’Brien, general manager of platform strategy in the Developer and Platform Evangelism group at Microsoft, announced on Wednesday that BUILD 2012 will take place just days after Windows 8 becomes commercially available.
Scheduled from October 30 to November 2, the event will be held on Microsoft's campus in Redmond rather than some "cavernous convention hall." The topics of discussion will include the just-launched Windows 8, Windows Azure, Windows Phone 8, Windows Server 2012, Visual Studio 2012, and much more.
"BUILD 2012 will be on the Microsoft campus, and I know what you're thinking ... if it's not in some cavernous convention hall, then it must be a dialed-down version of last year's event, etc. ... but don't be confused: this will be unlike anything we've held on our corporate campus in a long time. More details to come," he teased.
He also indicated that this conference isn't one to be missed. "As we talked about in the January post, if you've gone to a Microsoft developer event, you know that most of the speakers and participants are from our engineering teams, so a campus event puts you in the thick of things along with the engineers directly responsible for our products and the platform opportunities they represent," he added.
Registration for BUILD 2012 will begin at 8am PST on August 8 (aka 8/8 @8am). At that point, Microsoft will start sharing details about keynoters, sessions, content, and more. Previous reports also claim that Microsoft plans to officially reveal Windows Phone 8 to the public during the conference -- it will go RTM in September, and then see the first wave of WP8 devices in November, sources said.
In Wednesday's blog, O'Brien also apologized about the timeframe, as it falls within the DevConnections conference scheduled for October 29 to November 1. "Yes, we knew about the date, and yes, we were worried about the conflict, as lots of folks are already committed to going to Vegas," he said. "The date for BUILD was mainly driven by (among other things) the date for Windows 8 availability, and the goal of slipstreaming behind launch to bring our dev community together the week after. Apologies to those who have the conflict."
Microsoft is currently finalizing details on pricing, and will go live with the info on August 8, so stay tuned. "Because my thesaurus was unable to suggest a decent synonym for 'super excited,' let's just say we're stoked about BUILD 2012, and we hope to see you there," he said.