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Battlefield: Play4Free Goes Open Beta in April

By - Source: PC Gamer | B 17 comments
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Battlefield: Play4Free will begin to open its doors by the end of the month.

PC Gamer reports that EA's upcoming free-to-play shooter Battlefield: Play4Free will go into open beta on Monday, April 4. For those that have already played Battlefield: Bad Company 1 or 2, the doors will swing open on March 31 as long as an EA account is still open. Fans who are currently following the game on Twitter and Facebook will get into the beta on April 2.

In related news, Ben Cousins, general manager of EA's free-to-play studio Easy, told Gameindustry.biz that the upcoming free-to-play Battlefield game only required 5 to 10-percent of the production and marketing budget that's needed to develop and promote Battlefield 3. In fact, the "lite" online-only shooter is a mixture of various parts from other Battlefield titles, consisting of weapons from Bad Company 2 and maps from Battlefield 2.

According to Cousins, this mishmash of previous components was meant to make players feel "a comfortable familiarity." The byproduct of this plate of leftovers is that it kept the overall development costs low. It's a win for everyone.

"We were constrained, but we weren't constrained by costs," Cousins said in an interview. "We were constrained by speed to market. We're paranoid - in this sort of business you have to be very paranoid. We wanted to get something out as fast as possible, so that's why we used those assets. But like I say, there's a reason for using those features which is giving people familiarity."

Currently Battlefield: Play4Free is in closed beta. However, Cousins said that EA is already earning some of the money back thanks to the microtransaction system already up and running within the game. "We're already selling stuff and we're seeing the clothing items do really well," he admitted.

"The key moment in our games, both Battlefield: Play4Free and Heroes, is the kill cam," Cousins added. "As you know, you get killed by someone and you see them straight afterwards. That's the moment when you can say - 'I killed you and I am a badass.' There's another element too, which is the forums. People love to show off their soldiers there - taking screenshots and making a signature."

Battlefield: Play4Free will begin to roll out open beta access starting March 31.

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  • -1 Hide
    Ragnar-Kon , March 3, 2011 10:30 PM
    I'm currently in the closed beta, and if you get past the bugs, the game actually plays similar to the Desert Combat mod for Battlefield 1942.

    Can't comment on the vehicles though, game crashes every time I get in one.
  • 0 Hide
    Flameout , March 3, 2011 10:41 PM
    That's the moment when you can say - 'I killed you and I am a badass.' There's another element too, which is the forums. People love to show off their soldiers there - taking screenshots and making a signature."

    haha lame
  • 0 Hide
    lashton , March 3, 2011 11:03 PM
    i dunno from 2142 the BF series diodn't really feel like BF anymore, I still play BF2 on aussie servers
  • Display all 17 comments.
  • -7 Hide
    azconnie , March 4, 2011 1:44 AM
    Given the fact that this game is published by EA, I VERY STONGLY urge any and all gamers to boycott this, and and EA game entirely. It is time to make EA aware that we are tired of their crooked business practices.
  • 0 Hide
    Bigmac80 , March 4, 2011 1:56 AM
    I tried out the Beta i liked it...It's actually pretty good for a free fps game...I find it more fun than black ops because you don't have to worry about enemies spawning behind you..
  • -1 Hide
    Anonymous , March 4, 2011 2:10 AM
    @bigmac80 It's not a free game. It's a game in beta, you were testing their software.
  • 0 Hide
    kewlx , March 4, 2011 2:35 AM
    azconnieGiven the fact that this game is published by EA, I VERY STONGLY urge any and all gamers to boycott this, and and EA game entirely. It is time to make EA aware that we are tired of their crooked business practices.


    hell are you talking about?
  • 0 Hide
    kingnoobe , March 4, 2011 5:14 AM
    Lmao 009.. Play4free doesn't make you think it's free. It is a free game with options to buy stuff. Just like plenty of mmo's. Now the only question is do you have to buy stuff to be any competition.
  • 0 Hide
    sunflier , March 4, 2011 12:30 PM
    Quote:
    'I killed you and I am a badass.'


    nice.
  • 0 Hide
    Anonymous , March 4, 2011 1:23 PM
    Killcam in Combat Arms?
  • 0 Hide
    CptTripps , March 4, 2011 4:07 PM
    00900100011@bigmac80 It's not a free game. It's a game in beta, you were testing their software.


    It may be in beta atm but; I assume the title Battlefield: Play4Free means the game will indeed be... free.
  • 0 Hide
    CptTripps , March 4, 2011 4:09 PM
    azconnieGiven the fact that this game is published by EA, I VERY STONGLY urge any and all gamers to boycott this, and and EA game entirely. It is time to make EA aware that we are tired of their crooked business practices.


    Given the fact that this post is incredibly stupid I urge any and all gamers to thumb it down.
  • -1 Hide
    rpmrush , March 4, 2011 5:01 PM
    The kill cam isn't new. I loved BF Heroes, which had the kill cam. It was free..kinda. Same concept..play for free, but you have to pay to be competitive. However it costed less than $20 to be competitive which isn't bad. It was buggy for sure. Can't even play anymore. It errors out before I can login to the game. This new Battlefield sounds the same. It will be free, but to be competitive beyond a certain level, you will have to purchase weapons or gear...just like Battlefield Heroes. And it will be buggy with a lack of support from EA. My money was wasted on the last "free" model, don't think I'll let them sucker me with this one.
  • 0 Hide
    jgiron , March 4, 2011 5:10 PM
    anyone have the sys reqs for this game?
  • 0 Hide
    rpmrush , March 4, 2011 5:18 PM
    Probably pretty low.
  • 0 Hide
    cliffro , March 4, 2011 5:38 PM
    I have an aging system, Xeon E3110(E8400)/4GB DDR2/GTX 260 and I average 80-100 FPS.

    That said after they introduced the Battlefunds, I've decided to move onto BF3 and Crysis2(until BF3 is released)
  • 0 Hide
    HavoCnMe , March 4, 2011 6:54 PM
    azconnie is a Activision fanboy... Go play your gaya$$ CoD series. EA may have done some things in the past but they still have a great series and know how to make a great game.

    If money is a concern GET A JOB.