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BlackBerry CEO Disappointed by Late U.S. BB Z10 Launch

By - Source: AP | B 14 comments

Device now available in Canada and UK

BlackBerry CEO Thorsten Heins has expressed his disappointment with BlackBerry Z10's mid-March launch in the United States.

The device just launched in Canada and has been available in the United Kingdom for a few days, with the handset performing well commercially thus far in the latter region.

Heins pointed towards U.S. phone carriers' strict testing system on the longer wait for American consumers. "We need to respect that. Am I a bit disappointed? Yeah, I would be lying saying no."

"But it is what it is and we're working with all our carrier partners to speed it up as much as we can," Heins added during an interview at the Ritz Carlton in Toronto. "We need to win back market share to be relevant," he continued. "We have to be aggressive in the U.S. market." He's confident that BlackBerry can eventually become the third ecosystem behind Android and Apple's iOS.

As for the device's performance in the UK, the executive said: "It's beyond expectations. White is sold out already. The black is hard to stock up again. It's very encouraging. I won't share the number because I need to verify it, but we are getting a substantial number of users moving from other platforms to BlackBerry. That is an interesting data point."

Previously known as Research In Motion, the company's first day trading as 'BlackBerry' saw its stock increase by 15 percent.


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  • 8 Hide
    classzero , February 6, 2013 5:44 PM
    I will try the Blackberry, my contract is up in April on my android and I am not impressed with android.
  • 8 Hide
    MarioJP , February 6, 2013 5:52 PM
    This article made my day. Rare that you see companies are in it for the people. I also not impressed with Android. It is fugly
  • 5 Hide
    ta152h , February 6, 2013 6:25 PM
    MarioJPThis article made my day. Rare that you see companies are in it for the people. I also not impressed with Android. It is fugly


    Companies are always in it for people, their stockholders.
  • Display all 14 comments.
  • -5 Hide
    robochump , February 6, 2013 6:42 PM
    Bah, was hoping the BB CEO sent the memo via iPhone. lol. Besides that the BB 10 will be slow to adopt since it requires enterprises to upgrade the BES server. Currently for my company it is not cost effective to do so unless free upgrade which I will be shocked if the BES upgrade is not offered at a significantly reduced price or indeed free.
  • 0 Hide
    MarioJP , February 6, 2013 6:45 PM
    ta152hCompanies are always in it for people, their stockholders.


    Just the way he said it as a CEO.
  • 6 Hide
    dalethepcman , February 6, 2013 6:55 PM
    Or they could have released a non carrier branded model and sold it directly to the consumer, or to smaller cell providers. I live in Alaska, and one of our cell providers was the first company to launch the Galaxy S2 in the united states. How you ask, because they sold the unlocked international version.

    Its not "testing" that has to be done on the big carrier phones, its ensuring their spyware works and you can't use a competitors sim card.

    http://www.engadget.com/2011/09/09/samsung-galaxy-s-ii-now-shipping-for-100-in-america-on-alask/
  • -3 Hide
    icemunk , February 6, 2013 7:03 PM
    dalethepcmanOr they could have released a non carrier branded model and sold it directly to the consumer, or to smaller cell providers. I live in Alaska, and one of our cell providers was the first company to launch the Galaxy S2 in the united states. How you ask, because they sold the unlocked international version.Its not "testing" that has to be done on the big carrier phones, its ensuring their spyware works and you can't use a competitors sim card.http://www.engadget.com/2011/09/09 [...] -on-alask/

    It's too bad unlocked are illegal in the USA now.
  • -3 Hide
    halcyon , February 6, 2013 7:15 PM
    ...or they could have gotten the device to US carriers sooner.
  • -2 Hide
    frank_drebin , February 6, 2013 7:17 PM
    meh
  • 7 Hide
    cjl , February 6, 2013 8:23 PM
    icemunkIt's too bad unlocked are illegal in the USA now.

    Except that they aren't. The act of unlocking is illegal, but purchasing a phone which is unlocked from the start is perfectly legal.
  • 1 Hide
    sykozis , February 6, 2013 9:13 PM
    You can still legally have the carrier unlock your phone as well.
  • 0 Hide
    jla0 , February 6, 2013 10:47 PM
    robochumpBah, was hoping the BB CEO sent the memo via iPhone. lol. Besides that the BB 10 will be slow to adopt since it requires enterprises to upgrade the BES server. Currently for my company it is not cost effective to do so unless free upgrade which I will be shocked if the BES upgrade is not offered at a significantly reduced price or indeed free.


    Huh it is free to upgrade to BES 10. Or ditch it and use ActiveSync if you want with Exchange.
  • 1 Hide
    g-unit1111 , February 6, 2013 10:58 PM
    My contract is up in March - I like Android way more than iOS but I'm always looking for alternatives. I'll be checking out the Blackberry Z10 and the Nokia Lumia 920 (Windows Phone 7) when my contract is up.
  • 0 Hide
    shqtth , February 7, 2013 12:11 AM
    I would get this phone but FIDO here in Canada only offers 2 year contract and wants $350 :(  on the other hand other companies offer this phone for $140 to $150 with 3 year. So how could the 3rd year take over $200 off?