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BlackBerry Loses UK Market Share Despite Z10 Launch

By - Source: WMPower User | B 13 comments

Looks like BlackBerry 10 is off to a less than strong start in the United Kingdom.

The BlackBerry was once the smartphone of choice for business people the world over. However, as companies like Apple and Google entered the smartphone race, BlackBerry (previously known as RIM) struggled to keep up. This year, the company launched BlackBerry 10, a brand new operating system designed to put BlackBerry back on track. So how are things going so far?

It's a little too early to say, but some of the numbers covering the first month of BlackBerry 10 availability are  disheartening. The latest Kantar WorldPanel figures for the three months ending February 2013 show that BlackBerry actually lost market share in the United Kingdom from January to February. WMPower User cites Kantar in reporting that BlackBerry actually dropped from 5.8 percent of the UK market to 5.1 percent.

Of course, it's unfair to say these results are indicative of how BlackBerry 10 will fare in the long term. Aside from the fact that these numbers cover only the first of the operating system's availability, the only BB10 phone available is the touchscreen Z10, which isn't exactly a traditional BlackBerry. The Q10 will be the first BB10 phone with a hardware keyboard and will be released in April/May, and BlackBerry has a host of other BB10 devices scheduled down the line. It'll be interesting to see where the numbers stand at the end of the year.

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  • 7 Hide
    mforce2 , April 2, 2013 1:53 AM
    BB10 devices are just too damn expensive. Similar Android and hell even WP8 phones sell for half the money.
  • 2 Hide
    Stimpack , April 2, 2013 1:59 AM
    It feels like Blackberry has made the same mistake that a lot of companies do by changing itself to draw in a new crowd and stay relevant. In doing so they alienate the few customers they had left in order to enter a market that's already heavily saturated. It just reminds me of Coke, to be honest.

    I realize that people just down-vote what I say sometimes, so I just want to make it clear that I have no hatred or bias with the cellphone market. I'm just saying it how I see it.
  • 3 Hide
    belardo , April 2, 2013 3:14 AM
    Nothing wrong with what you said Stimpack. Its how it is.
    BB10 needed to be 2 years ago.... for the money and talent... 3 years is bad. Maybe the poor sales of the Playbook hurt, don't know. But the BB10 ecosystem needed to be made. That is what Apple and Android *DID*... and even Microsoft has royally screwed up with WIn8/rt/WP.

    If BB can hold onto a #3 spot above MS... it would be good.

    The Z10 is a nice looking phone... But I have more faith in Android. the new HTC One is cool looking...
  • Display all 13 comments.
  • 3 Hide
    Paul Fezziwig , April 2, 2013 5:53 AM
    re: BlackBerry Loses UK Market Share Despite Z10 Launch

    Were Z10 sales figures even available to make such a conclusion in february? Sounds like a sleezy and misleading headlineto me.
  • 0 Hide
    ankit0x1 , April 2, 2013 6:21 AM
    well, its better multitasker folks.
    I hate when every app(when closed) run in background ,use bandwidth for no reason in my damn Android....unless google really do something for it , I really hope BB10 to flew up...
    Choices choices=win win /no closed gardens
  • 0 Hide
    icemunk , April 2, 2013 6:41 AM
    The Z10 is nice, plus BB is more secure than Android. I can't wait to see their phablet (U10) and other devices a bit later this year
  • 2 Hide
    Bloob , April 2, 2013 7:11 AM
    Still wishing for success for BB10 and WP8.
  • 2 Hide
    cubist rebel , April 2, 2013 7:13 AM
    Didn't the Z10 come out in the 2nd/3rd week of February? So how could you say BB loses market share
    in Jan and Feb "DESPITE" Z10 launch ? Doesn't make sense. I think the headline should say "BB loses market share BEFORE Z10 launch". Anyway, this article is behind the obviously did not see the quarterly results last Thursday by the company. They are in a comeback.
  • 0 Hide
    Stefano Gaggero , April 2, 2013 11:26 AM
    What a joke for a headline. Would you buy an older BB model in January when a new one is on the way just a few weeks later?
  • 0 Hide
    Stefano Gaggero , April 2, 2013 11:50 AM
    Anyway, the device speaks for itself... yes, it is that good. Bash it all you want, it just proves you've never tried one. It has the power of a laptop in your hand.
    If you use one for work, you'll get things done faster than your co-workers using other phones...guaranteed! and the Z10 is an excellent entertainment device for your down time.
  • 0 Hide
    Jim Stirtzinger , April 2, 2013 12:55 PM
    "Despite Z10 launch"??? What are you talking about this DOESN'T INCLUDE any Z10 data. This is PAST year data...rear-view mirror info. Let's take another look at the stats in 6-8 months. 50% of all new Z10 sales were conversions from other platforms.
  • 0 Hide
    zybch , April 2, 2013 1:54 PM
    belardo...the new HTC One is cool looking...

    No its not. Its a pretty blatant iPhone rip off.
  • 0 Hide
    ITFT , April 2, 2013 6:39 PM
    Dear Blackberry,

    If you make me a phone similar to my Blackberry Torch, the SAME SIZE, even the same thickness if you wish, but BETTER everything
    Screen resolution
    CPU speed
    More RAM
    Bigger battery - 3000mAh+

    Just don't touch the keyboard and other buttons, leave it as it is.

    Then I can guarantee you that You will have at least one customer -) I really want to get an upgraded version of my BB Torch, plz don't offer me BB 9810 as I couldn't buy it as I still was on my old contract with BB 9800, as well as many others - you had to wait for another year - then you would get more customers, but now it's already too old...

    Keep up doing a great job and please don't go busted. I love your phones and recommend them to everyone. Don't loose the plot - concentrate on the business and keep the real keyboard alive, keep the small size as well, you could even try and make something really small, as a lot of people getting fedup with huge screens these days....