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BlackBerry Q10 Commercial: "It's Time"

By - Source: Phone Arena | B 17 comments

BlackBerry launched Q10 commercial in an attempt to stay afloat. Too little too late, or is there still time for a change?

BlackBerry is going for a much-needed tactic change with their new Q10 commercial. Starting out with a dramatic "It's time," the voice-over starts expanding on the many features that the BlackBerry 10 platform has and how to fully utilize the QWERTY style Q10 phone. As the Canadian company has seen its market share all but disappear, it is now trying to recover its decline in sales with the commercial shown below.

BB Q10 Commercial

During the original launch of the Q10, both the company and its consumers were eager to embrace the phone, as competing smartphone manufacturers barely catered to individuals who prefer a physical QWERTY keyboard. However, over time the phone has lost its preliminary excitement, forcing BlackBerry to step up their game and get their premium phone 'out there' again. Unfortunately, despite the commercial, many users still remain negative towards BlackBerry, twisting their words into comments such as "It's Time.... to say goodbye" or "It's Time to shut down."

We must remember that there will always be a market for physical keyboard phones, and that the Q10 has hardware that still rivals many phones today. Perhaps BlackBerry should start following Tom's methods, as we did a very attractive presentation of the Q10 in the past. Do you think that BlackBerry should stop struggling to keep its head above water, or should the company simply change its approach to the smartphone market? As always, please tell us what you think in the comment section below.

Display 17 Comments.
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  • 4 Hide
    Thunderfox , July 5, 2013 3:33 PM
    It's time... to choose between the HTC One and the Galaxy S4.
  • 0 Hide
    halcyon , July 5, 2013 3:51 PM
    I went for the 32GB...err 24GB (according to your apparent reasoning). Mine actually had much more than that available out the box.
  • 0 Hide
    Michael Kane , July 5, 2013 4:41 PM
    its time for the GNOTE 3, HTC T6 or the moto X phablet all with qualcomm 800s!!!
  • 1 Hide
    vern72 , July 5, 2013 4:59 PM
    Too late. I already bought my Q10. The keyboard is great! It's still a toss up between this keyboard or the one on my Curve 3G. On the other hand, the touch interface takes some getting use to.
  • 1 Hide
    zcoot , July 5, 2013 6:20 PM
    Wish I could replace my iphone 3G with this
  • 0 Hide
    chicofehr , July 5, 2013 10:45 PM
    I'm waiting for OS 10.3 first. A few features missing from the OS 7 that I love that I don't want to let go of. The 9900 is still good enough for me as all I do is text and email with it. I can walk and type without taking my eyes of the street except when I have to read the response. Touch screen can't do that with the exception of the voice to text feature but that doesn't work very well in noisy places.
  • 0 Hide
    Vorador2 , July 6, 2013 2:44 AM
    How the mighty have fallen.
  • 0 Hide
    athulajp , July 6, 2013 6:14 AM
    Quote:
    It's time... to choose between the HTC One and the Galaxy S4.


    I just wish they'd make android as smooth as iOS. I'm using android right now(and always have been), but it's just not as responsive as iOS. Hopefully tizen is responsive.
  • 0 Hide
    scrumworks , July 6, 2013 6:29 AM
    It's time to move out from crapberry.
  • -2 Hide
    4ron , July 6, 2013 8:55 AM
    It's time for Android phone users to realize there has been over a 600% increase in malware since last year. See CNET report.
  • 0 Hide
    photog10 , July 6, 2013 2:26 PM
    they refuse to die huh..
    I think they have some chutzpah to ask 1grand for the z10 though $500 too much
  • 0 Hide
    dozerman , July 6, 2013 10:02 PM
    Say what you want, out of every phone I've ever owned (starting with the Motorola RAZR, then BB Storm 2, followed by the BB flip phone, LG Thrill, then iPhone 4s, Galaxy Note, and finally Z10 for a week traded up to a Q10) the Q10 takes the cake. It is by far the most user friendly and functional smartphone I've had, followed closely by the note. I think people just have bad memories of terrible BlackBerry products like the Storm and flip phone blackberries. This is definitely different, and I'm not just saying this because I'm a regular user; the man who sold me the Q10 actually has it and the iPhone5, one was issued by AT&T, the other his personal phone. He actually said he preferred it over the iPhone.
  • 0 Hide
    tomsreader , July 7, 2013 6:57 AM
    It's time to upgrade my 9320 to this...
  • 0 Hide
    tomsreader , July 7, 2013 7:09 AM
    It's time to upgrade my 9320 to this...
  • 0 Hide
    bin1127 , July 8, 2013 1:38 AM
    I actually want to buy one. The keypad looks just as good as ever. If it dials, is able to use the net with a decent screen then that's all I need.
  • 0 Hide
    jdlobb , July 9, 2013 4:27 AM
    I really hope we never lose Blackberry entirely. I have an iPhone for personal use, but I have a Blackberry Curve for work, and I simply couldn't function without the physical keyboard on it. RIM should really move further into the enterprise space though, they're never going to catch up in the consumer market, but they can still keep Apple out of the enterprise IT business.
  • 0 Hide
    g-unit1111 , July 9, 2013 3:04 PM
    Quote:
    It's time... to choose between the HTC One and the Galaxy S4.


    I just got an HTC One... sweet phone. I heavily considered the Blackberry Z10 and the Nokia Lumia 928 but after looking at my provider options - Verizon wanted a ridiculous amount of money per month for a very limited data plan, and T-Mobile my payments would not have changed at all. So my decision was pretty much a no brainer. :lol: 

    Quote:

    I really hope we never lose Blackberry entirely. I have an iPhone for personal use, but I have a Blackberry Curve for work, and I simply couldn't function without the physical keyboard on it. RIM should really move further into the enterprise space though, they're never going to catch up in the consumer market, but they can still keep Apple out of the enterprise IT business.


    I'd like to see more phones use the slide-out keyboard similar to my dad's Droid 3. The Z10 could sell a lot of units if they switch to that sort of interface.