BlackBerry Q10 Commercial: "It's Time"
BlackBerry launched Q10 commercial in an attempt to stay afloat. Too little too late, or is there still time for a change?
BlackBerry is going for a much-needed tactic change with their new Q10 commercial. Starting out with a dramatic "It's time," the voice-over starts expanding on the many features that the BlackBerry 10 platform has and how to fully utilize the QWERTY style Q10 phone. As the Canadian company has seen its market share all but disappear, it is now trying to recover its decline in sales with the commercial shown below.
During the original launch of the Q10, both the company and its consumers were eager to embrace the phone, as competing smartphone manufacturers barely catered to individuals who prefer a physical QWERTY keyboard. However, over time the phone has lost its preliminary excitement, forcing BlackBerry to step up their game and get their premium phone 'out there' again. Unfortunately, despite the commercial, many users still remain negative towards BlackBerry, twisting their words into comments such as "It's Time.... to say goodbye" or "It's Time to shut down."
We must remember that there will always be a market for physical keyboard phones, and that the Q10 has hardware that still rivals many phones today. Perhaps BlackBerry should start following Tom's methods, as we did a very attractive presentation of the Q10 in the past. Do you think that BlackBerry should stop struggling to keep its head above water, or should the company simply change its approach to the smartphone market? As always, please tell us what you think in the comment section below.

I just wish they'd make android as smooth as iOS. I'm using android right now(and always have been), but it's just not as responsive as iOS. Hopefully tizen is responsive.
I think they have some chutzpah to ask 1grand for the z10 though $500 too much
I just got an HTC One... sweet phone. I heavily considered the Blackberry Z10 and the Nokia Lumia 928 but after looking at my provider options - Verizon wanted a ridiculous amount of money per month for a very limited data plan, and T-Mobile my payments would not have changed at all. So my decision was pretty much a no brainer.
I really hope we never lose Blackberry entirely. I have an iPhone for personal use, but I have a Blackberry Curve for work, and I simply couldn't function without the physical keyboard on it. RIM should really move further into the enterprise space though, they're never going to catch up in the consumer market, but they can still keep Apple out of the enterprise IT business.
I'd like to see more phones use the slide-out keyboard similar to my dad's Droid 3. The Z10 could sell a lot of units if they switch to that sort of interface.