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Blizzard Wants Battle.Net As Gaming's Facebook

By - Source: Tom's Hardware US | B 34 comments

There can be only one Facebook.

Blizzard Senior VP Frank Pearce recently told G4TV that the company want's Battle.Net to be equivalent of Facebook in the gaming space, a place where gamers across the globe come together and socialize. At least, that's where Blizzard wants to take the revamped service in the next few years.

But as Pearce points out, that's rather ambitious.

"I would be very, very satisfied if Battle.Net was just for Blizzard games and the Blizzard community," he said. "The Blizzard community is really what's most important to us, anyway."

Even though it's highly unlikely that Battle.Net could ever serve as a focal point for PC gamers across the globe (after all, Valve probably has the same ambitions with Steam), Pearce does provide an interesting concept: a Facebook-like social website built just for PC gamers. But to pass gamer scrutiny, it will need to be more than just a forum with a profile and a few awards though, and not be locked within the launcher of a game.

On a related note, we're going to take a peek into Battle.Net on the StarCraft II-side of the service. Hopefully there will be more meat than the previous generation.

More to follow.

Display 34 Comments.
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Top Comments
  • 21 Hide
    XD_dued , February 18, 2010 8:07 PM
    Social networking is over rated :) 
  • 13 Hide
    dman3k , February 18, 2010 8:20 PM
    No lan-party no deal.
  • 12 Hide
    greatsaltedone , February 18, 2010 8:10 PM
    Gah, nobody wants to have to set up 50 different profiles to cover each activity they partake in. It bugs me that these companies think in terms of "how can we make our own" rather than "how can we interface with what is already successful?"

    Facebook has emerged as the golden standard and all Blizzard needs to do is design some clever applications for it, but I get the feeling they and most other companies are far too territorial for that.
Other Comments
  • 9 Hide
    tikrjee , February 18, 2010 8:02 PM
    zomg... people will never leave their computers now...
    Could this be a good thing or a really really bad thing? sure, it encourages people to socialize, but... it's gaming.
    I'm suddenly having flashbacks of Barrens chat...
  • 21 Hide
    XD_dued , February 18, 2010 8:07 PM
    Social networking is over rated :) 
  • 12 Hide
    greatsaltedone , February 18, 2010 8:10 PM
    Gah, nobody wants to have to set up 50 different profiles to cover each activity they partake in. It bugs me that these companies think in terms of "how can we make our own" rather than "how can we interface with what is already successful?"

    Facebook has emerged as the golden standard and all Blizzard needs to do is design some clever applications for it, but I get the feeling they and most other companies are far too territorial for that.
  • 7 Hide
    lifelesspoet , February 18, 2010 8:12 PM
    So they want to replace xbox live and steam, think they are late to the game.
  • 2 Hide
    El_Capitan , February 18, 2010 8:13 PM
    A place where people all over the world come together to socialize and kill each other on a place called Battle.net? How quaint.
  • 0 Hide
    El_Capitan , February 18, 2010 8:14 PM
    The revolution has begun: www.embeddedart.com
  • 13 Hide
    dman3k , February 18, 2010 8:20 PM
    No lan-party no deal.
  • 1 Hide
    deuketc , February 18, 2010 8:22 PM
    i like the ps3/xbox and how you can add friends, see what games people are playing and trophies etc,, it would be really good to see that on the PC. steam aint bad though!
  • 1 Hide
    grieve , February 18, 2010 8:42 PM
    GreatSaltedOneGah, nobody wants to have to set up 50 different profiles to cover each activity they partake in. It bugs me that these companies think in terms of "how can we make our own" rather than "how can we interface with what is already successful?


    I agree, I would be in interested in something like this if i could log into ALL my games from it and have them all linked to one profile. This doesnt mean a person HAS to chat or anything but i think it be cool to see stats of all my toons in one location covering all games.
  • 0 Hide
    grieve , February 18, 2010 8:42 PM
    deuketci like the ps3/xbox and how you can add friends, see what games people are playing and trophies etc,, it would be really good to see that on the PC. steam aint bad though!

    exactly!
  • -1 Hide
    oconnellda , February 18, 2010 8:49 PM
    Steam Friends/Cloud/etc is good enough for most pc gamers. MMO players might want something like this I guess.
  • 0 Hide
    fulle , February 18, 2010 8:52 PM
    I dunno, I tried to join a social networking site, and asking people if they want to play games with me, but I just kept meeting whores... I just wanted some adult friends....
  • 2 Hide
    b0o , February 18, 2010 8:53 PM
    merge battle net with xbox live and steam and I'd want to be connected to it 24/7
  • 0 Hide
    CptTripps , February 18, 2010 9:02 PM
    b0omerge battle net with xbox live and steam and I'd want to be connected to it 24/7


    Hells yeah!
  • 3 Hide
    kelemvor4 , February 18, 2010 9:25 PM
    Battle.net, xbox live, steam, gamespy. They all have one thing in common. They're more of a pain in the butt than they should be. Ideally multiplayer would work like it did in the past. You get into your game, click multi, list servers.. pick one and play. There's no need to make these middleware "services" in your face. If I want to social network I'll go somewhere like facebook or any of the multitude of competing sites to do it.

    The only value these things add is value for the company selling it in the form of copy protection. Otherwise, it's simply a roadblock to having fun with the game you just bought.
  • 4 Hide
    matt87_50 , February 18, 2010 9:35 PM
    dman3kNo lan-party no deal.


    exactly, how can the be about "brining the community together" if they don't support LANS!? clearly is just about all of us being under THEIR control.

    XD_duedSocial networking is over rated


    indeed. I could never be bothered with it when all I had to do was walk over to someone and talk to them, why would I care now? when I have to remember passwords and worry about the wrong information going out to the wrong people?
  • 0 Hide
    acecombat , February 19, 2010 12:17 AM
    deuketci like the ps3/xbox and how you can add friends, see what games people are playing and trophies etc,, it would be really good to see that on the PC. steam aint bad though!

    It's called X-Fire. It's not a bad litte utility and works with most PC games!
  • 2 Hide
    Marco925 , February 19, 2010 12:23 AM
    Please Don't

    I don't want to have to avoid WoW to get away from Social Networking!


    LEAVE ME TO MY NERDISH ISOLATION!
  • 0 Hide
    tikrjee , February 19, 2010 3:06 AM
    Quote:
    merge battle net with xbox live and steam and I'd want to be connected to it 24/7


    ...NO! BAD YOU!

    Starcraft 2 will have no trouble doing that on it's own. It doesn't need help :kaola: 
  • 0 Hide
    tikrjee , February 19, 2010 3:07 AM
    Quote:
    Please Don't

    I don't want to have to avoid WoW to get away from Social Networking!


    LEAVE ME TO MY NERDISH ISOLATION!



    Gah, too bad I can only vote once per comment... +5 to Social Defense Rating for joo!
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