Budget iPhone Could Generate $6.5 Billion For Apple
Apple expected to charge nearly $200.
An analyst believes the rumored budget iPhone could generate upwards of $6.5 billion in revenue for Apple.
In a research note, Piper Jaffray analyst Gene Munster said he believes there's a 60 to 70 percent chance Apple will launch a lower-priced iPhone this year. He expects the the cheaper smartphone will feature a lower-quality screen and casing, as well as a potentially downgraded processor.
Munster predicts that Apple will charge nearly $200 for the off-contract phone "given Apple's history of commanding a premium to the market." The price would represent "a significant discount" when compared to the premium-priced current iPhones.
He added that if Apple launched the low-cost iPhone in September, it's likely to account for 30 percent of iPhone sales during 2013's fourth quarter. Munster believes if the proposed launch does occur, it would see the selling price of an iPhone decrease from $640 to around $520.
If you want to get my attention, offer a nice phone with cheap service.
Make billions from it a second time.
Genius.
Now they can sell old unused slow chips. Brilliant. They should call it iPhony.
100% agree with sixdegree. Any Budget phone may benefit Apple in short term, but in long term its a sure disaster. It will loose its Premium Brand Positioning. People buy iPhone in India not because its a good product, but because its a status symbol. If my driver is going to carry the same phone as I am carrying then I loose interest in that Brand. And its a fact that we cannot deny...We live in a Branded World and are completely integrated into it.
Like the iPad mini >?
This is very strange. "Could" is "news" nowdays...
Ref: http://www.spiegel.de/netzwelt/web/apple-marketingchef-schiller-kein-billiges-iphone-a-876951.html
Ref: http://www.spiegel.de/netzwelt/web/apple-marketingchef-schiller-kein-billiges-iphone-a-876951.html
Ref: http://www.spiegel.de/netzwelt/web/apple-marketingchef-schiller-kein-billiges-iphone-a-876951.html
Ref: http://www.spiegel.de/netzwelt/web/apple-marketingchef-schiller-kein-billiges-iphone-a-876951.html
ummm... it's not even targeted for people who want a 2-3 year contract. They're targeted towards people who want to buy the phone outright, you know the 2.5 billion people in China and India.
Lets not forget the 1 billion or so in Brazil, Russia, Indonesia, Malaysia, Pakistan and Middle East.