Intel to Rebrand Select Atom CPUs as Celerons, Pentiums
By - Source: Techspot
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27 comments
Certain Silvermont-based Atom chips will be re-branded as Celeron and Pentium processors.
Though Intel’s upcoming Silvermont-based Atom processors have little in common with the underpowered Diamondville and Silverthorne processors that arrived in 2008, the company evidently still feels that the association with netbooks is a problem and will consequently be retailing select Silvermont processors under the Celeron and Pentium brands.
According to Techspot, these rebranded processors will be featured in notebooks, convertibles, all-in-ones and desktops running both Android and Windows whilst chips destined for tablets and mobile devices will not be taking on the new branding.
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Celeron -> Pentium -> Core i3 -> Core i5 -> Core i7
This just moves some of them to the SoC side of the family, rather than the requires-a-southbridge parts. We already had BGA Celerons/Pentiums, so what does this change?
The "Atom" brand contaminated netbooks (not the other way around); now Intel are going to let these chips contaminate the Celeron and Pentium brands too?
The only thing I could see is if Intel rebranded the current lines as "Core i1" and "Core i2".
G series Ivy Bridge Celerons and Pentiums are making good names already.
Celeron and Pentium lines had a lot of good revisions released. Unlike Atom which was a super disappointment and a terrible performer since its initial release. This is a smart marketing move for Intel, especially since the new Atoms are leaps and bounds more advanced than their sloth-like predecessors.
Well, with Atom Celerons/Pentiums there will be a definitive difference between Celeron/Pentium and i3/5/7 and that makes more sense to me than further crippling a core that isn't intended to be that heavily crippled.
I'm still using my C2D/C2Q cpu's in my two desktop PC's since there hasn't been a compelling enough reason to upgrade yet.
Can I get better performance yes enough to make it really worth a full on new build nope not really.
But once even the snail is fast enough to handle overnight shipping, most people stop caring how 'slow' the snail is vs other delivery methods.
While the new Atom may be slow compared to modern desktops, it is still ~5X faster at many things people enjoy doing on their ARM/Android-based smartphones, tablets, nettops, smart-TVs, etc. You don't see half as many people complaining about how outrageously slow ARM-based CPUs generally are.
Most of the market is starting to settle in the 'good enough' zone so CPU/GPU/APU manufacturers need to design products specifically for markets where "good enough" is all that is required.