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Intel to Rebrand Select Atom CPUs as Celerons, Pentiums

By - Source: Techspot | B 27 comments
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Certain Silvermont-based Atom chips will be re-branded as Celeron and Pentium processors.

Though Intel’s upcoming Silvermont-based Atom processors have little in common with the underpowered Diamondville and Silverthorne processors that arrived in 2008, the company evidently still feels that the association with netbooks is a problem and will consequently be retailing select Silvermont processors under the Celeron and Pentium brands.

According to Techspot, these rebranded processors will be featured in notebooks, convertibles, all-in-ones and desktops running both Android and Windows whilst chips destined for tablets and mobile devices will not be taking on the new branding.

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  • -3 Hide
    Avus , June 7, 2013 7:35 AM
    Bad move... I hate the Celeron name because they are so shit after the Slot 1 300Mhz. And for Pentium, I hate the Pentium name after Pentium 4. Nowadays Celeron and Pentium names in desktop world mean shit of the shit.
  • 5 Hide
    Someone Somewhere , June 7, 2013 7:41 AM
    Yes - but less shit than an Atom is.
  • 7 Hide
    ps3hacker12 , June 7, 2013 7:49 AM
    If you look at the performance of Ivy Bridge and Sandy Bridge, celeron and pentium based processors, its pretty damn good.
  • 6 Hide
    brandonjclark , June 7, 2013 7:53 AM
    This is wrong and misleading!
  • -1 Hide
    WithoutWeakness , June 7, 2013 7:55 AM
    This actually makes sense. Celeron and Pentium have become the low-end, budget chips for laptops and desktops. They're good for people who need a web browser and e-mail but don't want to move to a tablet. Atom was Intel's netbook lineup but is now being redesigned as their smartphone/tablet line. The newer Atom chips are just as fast as the Celerons and Pentiums of 2 years ago. It's smart for Intel to take their Atom chips that are fast enough for basic users' needs and make them available to laptop and desktop users. The rebranding is just in place to keep continuity with the previous generations' naming scheme.
    Celeron -> Pentium -> Core i3 -> Core i5 -> Core i7
  • 0 Hide
    Someone Somewhere , June 7, 2013 7:56 AM
    Why? There's nothing different about a Celeron, Pentium, or i3 except for what bits have been turned off. In fact a Penium G2120 has more in common with an i3-3220 than a Pentium G630.

    This just moves some of them to the SoC side of the family, rather than the requires-a-southbridge parts. We already had BGA Celerons/Pentiums, so what does this change?
  • -2 Hide
    Soda-88 , June 7, 2013 7:56 AM
    gib monies fuggg :D DD
  • 0 Hide
    jkflipflop98 , June 7, 2013 8:47 AM
    I voted for m3/m5/m7 but I got voted down.
  • 5 Hide
    Memnarchon , June 7, 2013 8:53 AM
    2013. The great year of rebranding...
  • 4 Hide
    voodoobunny , June 7, 2013 9:12 AM
    This is a bad move. The current Celeron and Pentium brands have a pretty good reputation, especially on the desktop (where you can actually build a low-end gaming PC around a Pentium chip).
    The "Atom" brand contaminated netbooks (not the other way around); now Intel are going to let these chips contaminate the Celeron and Pentium brands too?
    The only thing I could see is if Intel rebranded the current lines as "Core i1" and "Core i2".
  • 1 Hide
    digiex , June 7, 2013 9:13 AM
    Intel should rename them "Electron, Proton".
    G series Ivy Bridge Celerons and Pentiums are making good names already.
  • 1 Hide
    teh_chem , June 7, 2013 9:31 AM
    Quote:
    Bad move... I hate the Celeron name because they are so shit after the Slot 1 300Mhz. And for Pentium, I hate the Pentium name after Pentium 4. Nowadays Celeron and Pentium names in desktop world mean shit of the shit.


    Celeron and Pentium lines had a lot of good revisions released. Unlike Atom which was a super disappointment and a terrible performer since its initial release. This is a smart marketing move for Intel, especially since the new Atoms are leaps and bounds more advanced than their sloth-like predecessors.
  • 1 Hide
    InvalidError , June 7, 2013 10:24 AM
    Quote:
    Why? There's nothing different about a Celeron, Pentium, or i3 except for what bits have been turned off. In fact a Penium G2120 has more in common with an i3-3220 than a Pentium G630.

    Well, with Atom Celerons/Pentiums there will be a definitive difference between Celeron/Pentium and i3/5/7 and that makes more sense to me than further crippling a core that isn't intended to be that heavily crippled.
  • 2 Hide
    SteelCity1981 , June 7, 2013 10:35 AM
    Why don't they just combine the Pentium and Celeron and make a lowend Core i1 14xxx series based on haswell instead. Sorry that might make too much sense for intel to do lol.
  • 3 Hide
    gladiator_mohaa , June 7, 2013 11:26 AM
    My Synology Disk Station uses an Atom and it's awesome for the NAS. Atom sucks in the windows environment no doubt about it. There is still a place for atom but not in the desktop world.
  • 0 Hide
    knowom , June 7, 2013 11:48 AM
    Most people don't want anything to do with Atom, Celeron, or Pentium branding name in that order as they are generally associated with poor CPU performance and or coupled with poor integrated graphics performance neither of which is a enticing selling point.
    I'm still using my C2D/C2Q cpu's in my two desktop PC's since there hasn't been a compelling enough reason to upgrade yet.
    Can I get better performance yes enough to make it really worth a full on new build nope not really.
  • 6 Hide
    halcyon , June 7, 2013 12:05 PM
    You can put lipstick on a snail...but its still a snail.
  • 0 Hide
    ceh4702 , June 7, 2013 12:14 PM
    So what kind of socket will they use? Normally they are like BGA i.e. soldered down to the motherboard. Need further explanation???
  • -3 Hide
    ceh4702 , June 7, 2013 12:14 PM
    So what kind of socket will they use? Normally they are like BGA i.e. soldered down to the motherboard. Need further explanation???
  • 0 Hide
    InvalidError , June 7, 2013 12:23 PM
    Quote:
    You can put lipstick on a snail...but its still a snail.

    But once even the snail is fast enough to handle overnight shipping, most people stop caring how 'slow' the snail is vs other delivery methods.

    While the new Atom may be slow compared to modern desktops, it is still ~5X faster at many things people enjoy doing on their ARM/Android-based smartphones, tablets, nettops, smart-TVs, etc. You don't see half as many people complaining about how outrageously slow ARM-based CPUs generally are.

    Most of the market is starting to settle in the 'good enough' zone so CPU/GPU/APU manufacturers need to design products specifically for markets where "good enough" is all that is required.
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