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Blizzard Selling WoW Pet to Help Superstorm Sandy Victims

By - Source: Blizzard | B 18 comments

Blizzard will soon add a a Cinder Kitten to World of Warcraft's Pet Store

World of Warcraft gamers wanting to do their part in helping victims of Superstorm Sandy will soon be able to contribute money through Blizzard's MMORPG. The company will make this possible by offering a virtual pet later this year in the Blizzard Store. All money generated by the sale will be donated to the Red Cross's Superstorm Sandy Response.

"Your support will enable the Red Cross to provide shelter, food, emotional support, and other assistance to survivors of disasters like Superstorm Sandy with 100-percent of the $10 USD adoption fee during this charity drive going toward this worthy cause," Blizzard said on Wednesday.

The virtual pet up for adoption will be a warm and fuzzy Cinder Kitten, offered through the Pet Store, a subsection of the Blizzard Online Store. After gamers purchase the fiery feline, they'll receive a code that can then be redeemed through the Battle.net Account Management Item Code Redemption page. The kitty will be available to every character on that Battle.net account through the in-game Pets and Mounts Journal.

Currently Blizzard offers fourteen virtual pets and mounts for the popular MMORPG, spanning the Winged Guardian to the Pandaren Monk to the Moonkin Hatchling to the Guardian Cub. Three of the fourteen are actual physical plush toys which come with a code that unlocks its virtual counterpart. These pets and mounts are not part of the Superstorm Sandy effort, only the upcoming Cinder Kitten.

 

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  • 14 Hide
    officeguy , November 8, 2012 3:36 PM
    I thought this was really nice of them but... Really, they just can't donate out of their own pocket, (out of the goodness of their heart) ooohhhhh nooooo. They should match what the people pay and then donate the money.
  • 10 Hide
    Kami3k , November 8, 2012 3:45 PM
    Why not just give a few 10 million period. You are sitting on billions of dollars..... Oh yea, Activision, nvm.
  • 10 Hide
    hate machine , November 8, 2012 3:51 PM
    officeguyI thought this was really nice of them but... Really, they just can't donate out of their own pocket, (out of the goodness of their heart) ooohhhhh nooooo. They should match what the people pay and then donate the money.


    It would be better if they matched the donations. Instead they are just riding off the donations of others.
Other Comments
  • 6 Hide
    hang-the-9 , November 8, 2012 3:05 PM
    There are a LOT more than 14 pets and mounts Blizzard has in WOW, unless this is only talking about the ones you can buy with real money. Class move by them. They may also think about donating a bit of the gagillion dollars a month they get from subscription fees.

    "Currently Blizzard offers fourteen virtual pets and mounts for the popular MMORPG, spanning the Winged Guardian to the Pandaren Monk to the Moonkin Hatchling to the Guardian Cub. Three of the fourteen are actual physical plush toys which come with a code that unlocks its virtual counterpart. These pets and mounts are not part of the Superstorm Sandy effort, only the upcoming Cinder Kitten. "
  • 5 Hide
    spartanmk2 , November 8, 2012 3:19 PM
    I want a companion cube :( 
  • 14 Hide
    officeguy , November 8, 2012 3:36 PM
    I thought this was really nice of them but... Really, they just can't donate out of their own pocket, (out of the goodness of their heart) ooohhhhh nooooo. They should match what the people pay and then donate the money.
  • 10 Hide
    Kami3k , November 8, 2012 3:45 PM
    Why not just give a few 10 million period. You are sitting on billions of dollars..... Oh yea, Activision, nvm.
  • 10 Hide
    hate machine , November 8, 2012 3:51 PM
    officeguyI thought this was really nice of them but... Really, they just can't donate out of their own pocket, (out of the goodness of their heart) ooohhhhh nooooo. They should match what the people pay and then donate the money.


    It would be better if they matched the donations. Instead they are just riding off the donations of others.
  • 1 Hide
    dotaloc , November 8, 2012 3:52 PM
    spartanmk2I want a companion cube
    Talk about not pulling your own weight. Blizzard would have to implement a rope-tie so you could pull that thing along with you and slow your movement speed by 20%.
  • 2 Hide
    mavikt , November 8, 2012 3:53 PM
    spartanmk2I want a companion cube


    There you go => Companion cube
  • -3 Hide
    Anonymous , November 8, 2012 4:00 PM
    What's wrong with people these days. Blizzard does a good thing and they still get criticized for being charitable? Blizzard as a corporation could give money all they want, but they're giving their fans a chance to donate for a good cause. You guys need to fix your morale compass seriously if you think what blizzard is doing is wrong.
  • 6 Hide
    The-Darkening , November 8, 2012 4:18 PM
    No, Blizzard is doing crap. The people that opens their wallet are doing the right thing.
  • 5 Hide
    InvalidError , November 8, 2012 4:24 PM
    Well, it isn't like they are required to donate anything either and whatever they would donate even if it was "out of their own pocket" would still inevitably come out of Blizzard's player base anyhow. Many people who get the Cinder kitten would have gotten it even if there was no donation associated with it. The donation simply turns a frivolous expense into a good deed.

    Blizzard pledging the whole $10 to Red Cross does mean Blizzard is at least eating the development, promotional, administrative and billing costs. This is effectively a low-cost PR stunt.
  • 9 Hide
    schiwing , November 8, 2012 5:59 PM
    Blizzard/Activision asks for $10 for a pet.
    Players buy said pet; however, item compensation is not a donation.
    Blizzard/Activision turns around and hands all those $10 purchases to the Red Cross for which Blizzard/Activision can use as a tax write-off.
  • 1 Hide
    bigshootr8 , November 8, 2012 6:47 PM
    If they aren't going to put money out of pocket should just match every pet/vanity item purchased through the blizzard store for a month or two and then add some money.
  • 1 Hide
    bllue , November 8, 2012 7:17 PM
    This is pathetic. They're literally taking all the money generated and donating it for tax write offs. They're not losing any money but actually gaining by doing this weasel move. It's not their money, it's people's money and all they're doing is transferring it to make it look like it's them donating it. Activi$ionBli$$ard for you
  • 2 Hide
    velosteraptor , November 8, 2012 7:25 PM
    I suppose i understand all the blizzard bashing; but hey, at least they are doing something. I dont see any other gaming companies pitching in whatsoever.
  • 8 Hide
    Achoo22 , November 8, 2012 8:45 PM
    velosteraptorI suppose i understand all the blizzard bashing; but hey, at least they are doing something. I dont see any other gaming companies pitching in whatsoever.


    Because if you don't see it, it doesn't happen. Right, puppet.
  • 4 Hide
    alidan , November 8, 2012 8:48 PM
    schiwingBlizzard/Activision asks for $10 for a pet.Players buy said pet; however, item compensation is not a donation.Blizzard/Activision turns around and hands all those $10 purchases to the Red Cross for which Blizzard/Activision can use as a tax write-off.


    they get a tax write off,
    people who wouldn't donate end up donating
    and people who need money get money...

    tell me where anything is wrong with this?
  • 1 Hide
    Gin Fushicho , November 8, 2012 11:36 PM
    So... enough with all the negativity, Blizzard hit me right in the feel goods with this ADORABLE KITTEN I WANT IT!
  • 0 Hide
    Draconian , November 9, 2012 1:49 AM
    hate machineIt would be better if they matched the donations. Instead they are just riding off the donations of others.


    Blizzard is donating their time. Time it takes to make the pet, web infrastructure to give you the pet after you've paid for it. And many times in disaster relief situations, Blizzard employees will donate money as well. As far as charitable contributions, I'm sure Blizzard donates, especially since it's tax-deductible.