EA's seen the successes of the AAA free-to-play market and has slowly waded into the microtransactions pool to take a slice of the profit.
Just a few weeks ago, BioWare and EA announced that The Old Republic massively multiplayer online game, originally running on the monthly subscription model, would be going free-to-play up to level 50.
Now, EA is taking the beloved alternate universe, real-time strategy series Command & Conquer into the free-to-play realm as well. This isn't the first Command & Conquer to go free-to-play—Command & Conquer: Tiberium Alliances gets that credit. However, Tiberium Alliances is a browser-based game. Command & Conquer: Generals 2, the first in the series to be developed by BioWare, will be an AAA title with all the bells and whistles: Frostbite 2 engine, destructive terrain, etc.
Generals 2 won't be the only free-to-play AAA Command & Conquer to come. EA's actually got a whole series of them planned for the future.
There's no release date for Generals 2, just yet. The good news is that EA's opened up signups for the beta on the new Command & Conquer free-to-play site.