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Sony Changed DRM Gears After Negative Xbox One Feedback

By - Source: Polygon | B 66 comments

Feedback over Xbox One pushed Sony on a new path to undercut Microsoft.

SCE Worldwide Studios president Shuhei Yoshida admitted to Famistu magazine this week that Sony changed its stance on DRM after hearing all the negative feedback stemming from the Xbox One. Prior to E3 2013, Sony had remained withdrawn regarding that topic, whereas Microsoft laid it all out on the table. It wasn't until the Xbox Media Briefing during E3 that we saw the scope of Microsoft's DRM scheme.

Obviously, Sony saw Microsoft's wounds as a time to pounce. Yoshida said there were many people who gave their opinions on that issue directly to him through Twitter before Sony made its presentation at E3 2013. He then admitted that – even though Sony doesn't typically define its hardware policies based on feedback – the subject became a very useful source in regards to what Sony needed to convey about its new console and how to do it.

SCE Japan Asia president Hiroshi Kawano chimed in, saying that Sony is now getting a very positive response. "For this system, we made a list of what people expected from us, debating over each point, with user feedback forming the main basis for the list," Kawano said. "The software makers are also telling us that they feel like they really make some fun stuff with it. A new platform always provides the basis for new forms of play, so I'd like to see it connect to a revitalization of the marketplace."

Not only did Sony cause waves at E3 2013 with its lack of a restrictive DRM scheme for the upcoming PlayStation 4, but it announced that the console would be $100 cheaper than the Xbox One. Of course, Sony had to rip out the motion sensing camera to get the job done, so gamers are still left with a price tag close to the Xbox One once they purchase the standalone $59.99 peripheral. Microsoft's Kinect is already included with the Xbox One.

Currently, Sony is still working on PlayStation 4 pricing in Japan, and plans to showcase the console one more time before it hits store shelves on November 13, 2013. It will likely make another public appearance before or during the Tokyo Game Show slated for September 19, 2013, Kawano said.

"It goes without saying that TGS is a very important event to us, and of course, we strongly feel that it has to be a place where the users are glad they came," Kawano stated. "Also, outside of that, we're preparing other opportunities and places for people to get to grips with the PS4."

Send it to my house. We'll have a launch party. Really.

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  • 0 Hide
    eklipz330 , June 28, 2013 6:16 PM
    sounds like business to me!
  • 0 Hide
    vmem , June 28, 2013 6:16 PM
    still, smart move on Sony's part. you hear about consumers hating something your competitor did? change your plans and don't do it. it's simple logic :) 
  • 0 Hide
    jkflipflop98 , June 28, 2013 6:20 PM
    Microsoft has shot themselves in the dick at every turn. This is exactly what heppens when you start buying into the "corporations exist to make money!" line of bullshit. Now microsoft has NO ONE in charge that knows ANYTHING about technology. They're all accountants and business people that only care about money.

    Corporations exist to produce a product or service. Making money is the side-effect of performing your main function. The instant you switch priorities and put "making money" at the top of the list, the entire place is going to go down in flaming wreckage.
  • Display all 66 comments.
  • 0 Hide
    Shin-san , June 28, 2013 6:28 PM
    I was kind of surprised. Sony owns SecuRom, which powered the PC version of Bioshock.
  • 0 Hide
    CheesyHotDogPuff , June 28, 2013 6:37 PM
    Is it just me or is it impossible to up or down-vote comments?
  • 0 Hide
    fleeb , June 28, 2013 6:41 PM
    So this means they did have DRM plans. I do not know how to spin that.
  • 0 Hide
    asukafan2001 , June 28, 2013 6:56 PM
    So everyone's white knight finally shows its true colors. Nearly everyone in the U.S. has been bagging on microsoft for there DRM policy and now it we find out sony was doing the same thing.

    I'm sure all the sony fanboys will disregard this and continue bashing microsoft. However, i find it ironic that microsoft is being punished for being honest and upfront about what they were doing. While Sony, who was anything but gets a free pass for basically doing the samething microsoft did and as soon they found people didnt like this they changed there tune.
  • 0 Hide
    Camikazi , June 28, 2013 6:59 PM
    Oh shocker, the PS4 and the XBoxOne were gonna do the same thing, I am so surprised (sarcasm BTW). I figured this from the beginning just that MS was upfront while Sony was gonna try to hide it and be sneaky.
  • 0 Hide
    bustapr , June 28, 2013 7:08 PM
    in the business that is the console wars, the first impression is the most important. if sony had announced drm plans at e3, they wouldnt have had near the amount of preorders they already have. that first impression won over an immense amount of customers from the competitor and made them the favorite by far of the 3 consoles. this decision was the best business decision they couldve made for e3. microsoft made the big mistake of pissing over their customers to pull back only 2 weeks later. sony just saved themselves all of the xb1 problems.
  • 0 Hide
    drwho1 , June 28, 2013 7:23 PM
    CheesyHotDogPuff , June 29, 2013 1:37 AM
    Is it just me or is it impossible to up or down-vote comments?

    is not just you, something is really wrong on Tom's
  • 0 Hide
    jhansonxi , June 28, 2013 7:57 PM
    Quote:
    microsoft made the big mistake of pissing over their customers to pull back only 2 weeks later. sony just saved themselves all of the xb1 problems.

    Another example of how competition benefits consumers. If Nintendo was the only competition then DRM and an always-on connection requirement would be mandatory.
  • 0 Hide
    Parapraxis , June 28, 2013 8:11 PM
    Hey Kevin, Give me ONE source where Sony said that had plans similar to Xbox One.

    The article you linked to said nothing of the sort, it said that Sony saw how people were reacting and capitalized on that with their marketing decisions, as in to make a point of the fact that they don't have this DRM on PS4.

    NOTHING to do with changing the system itself.

    Your title is completely misleading, maybe you should double check your facts.
  • 0 Hide
    Parapraxis , June 28, 2013 8:21 PM
    Double post.
  • 0 Hide
    esrever , June 28, 2013 8:26 PM
    So its sony's fault for backing down.
  • 0 Hide
    expl0itfinder , June 28, 2013 9:17 PM
    CheesyHotDogPuff, I would totally upvote your comment, but I can't.
  • 0 Hide
    Tim Hensley , June 28, 2013 9:22 PM
    Everyone needs to read the "source" (link provided in article and below) where the author alleges "SCE Worldwide Studios president Shuhei Yoshida admitted to Famistu magazine this week that Sony changed its stance on DRM after hearing all the negative feedback stemming from the Xbox One."

    Because absolutely NO WHERE in the source does that ever come up. This article is VERY misleading and the author is clearly trying to push a narrative that is simply NOT TRUE.

    Source provided by author: http://www.polygon.com/2013/6/26/4465674/sce-japan-heads-discuss-the-ps4-e3-and-the-near-future
  • 0 Hide
    tinmann , June 28, 2013 9:27 PM
    Microsoft forgot that Sony had been making consoles long before the original Xbox
  • 0 Hide
    excella1221 , June 28, 2013 10:21 PM
    Nowhere in the source article does it state anything like what this article's title is trying to point out. Wtf?
  • 0 Hide
    sean1357 , June 28, 2013 10:53 PM
    This is a lesson Microsoft should learn. I've been with Xbox for years and all of my Xbox 360 games were worthless for Xbox One. That is it. Never ever to buy any shit from Microsoft... Non-MS products in my house...shit period....
  • 0 Hide
    unksol , June 28, 2013 11:10 PM
    Quote:
    CheesyHotDogPuff , June 29, 2013 1:37 AM
    Is it just me or is it impossible to up or down-vote comments?

    is not just you, something is really wrong on Tom's


    The forums/comments have been a train wreck ever since they "upgraded" them and they just keep getting worse.
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