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Dell Dude Thinks He Can Save the Company

By - Source: Bloomberg | B 45 comments

Bring the Dell Dude back, says actor Ben Curtis.

Remember the Dell Dude? His name was Steven and portrayed by actor Ben Curtis in a Dell commercial advertising campaign during the early 2000s. He was a chipper college kid who informed perspective buyers about the perks of owning a Dell computer. When the customer was sold on the idea, Steven would spout "Dude, you're getting a Dell!"

That phrase would help Dell become a household name. It reportedly not only helped push PC sales on the consumer market, but then-19-year-old Curtis' acting career. The character and his catchphrase was effective and quite memorable to those who were old enough to sink $899 into a Pentium 4-based desktop.

But in 2003 Curtis was busted purchasing a bag of marijuana, and thus charged and arrested for criminal possession. News of the arrest quickly spread, but Dell insisted that the company still had a relationship with the actor. Shortly after the arrest, Curtis was fired over "unspecified violations of company policy," and the Dell Dude campaign was replaced with a new set of commercials about three Dell interns.

In recent weeks, there have been reports about Dell going private, and possibly even funded by Microsoft itself. Like other PC manufacturers and component suppliers in the PC sector, Dell is feeling a financial pinch in the pocket due to falling sales as consumers flock to tablets and smartphones. The company has dropped to the #3 PC company in America, and its life preserver is seemingly the growing enterprise sector.

But Curtis thinks the company should resurrect the 2000s icon instead, and he could be right. "I think they’re making a huge mistake and simply need to bring back the Dell Dude!" he said. "That’s it. That’s all they need to do. If they brought me back, their sales, stock and media presence would skyrocket. That is by FAR the smartest move they could make."

Curtis told Bloomberg in an email that America agrees with his statement, that Dell should bring back the goofy character to boost sales in the consumer market. Or maybe he just needs a job. "My fans are the ones that say and know this," he added. "I’m just the messenger."

It would be interesting to see the Dell Dude ten years later.

Ben Curtis as Steven the Dell Dude

 

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Top Comments
  • 21 Hide
    xpeh , January 24, 2013 9:33 PM
    Oh man, the nostalgia.
  • 17 Hide
    SirGCal , January 24, 2013 10:31 PM
    aoneoneMarijuana is a dangerous drug and we learned at school that it causes cancer, brain damage, and premature death. It's illegal for a reason so you are considered kind of a criminal now... This stuff has no purpose whatsoever on Earth.. TRUST me~


    Wow, you couldn't be more wrong... It has many medical benefits. I've even had Dr's tell me my aggressive Multiple Sclerosis could benefit from it, but it's not legal in Texas so... I still won't do it while it's illegal.

    And the gateway drug BS is just that... But for that matter; tobacco is a gateway drug, and FAR more addictive in cigarette form then most of the other drugs out there. Smokers are more likely to try Marijuana.

    The real problem is since it is not regulated, dealers lace it with harder drugs. And the real reason it is actually illegal is they haven't figured out how to tax the hell out of it yet and if they did go back on their drug stance at this point, it would be admitting failure and having to admit all the $ spent on drug enforcement (which most of it is really for this one drug) was spent poorly. Not to mention the jobs that would be lost due to not having to police it anymore. It's all political now. But I suspect it won't survive much longer to be honest. It's going to collapse and honestly, it should. Make it legal, put a nice tax on it and make your gov coin. Ohh, not to mention the MAJORITY of people in jail for drug offences are petty marijuana charges (see: http://hashexpress.wordpress.com/the-hash-express-news-2010/marijuana-prison-statistics/)... Let them out. PLUS, if a kid gets busted with a joint, they can't get student loans.. Ohh that's @#$%ing brilliant. They make a mistake so let's not let them better themselves and get an education... Wow... Just wow...

    This crap needs to stop. Focus on real crimes and real drugs. Mj can help some seriously sick people and many of them can not get it right now or, like me, refuse to break the law even when Doctors have suggested it can help them. Governments @#$% up. Fact. Just fess up and fix it and do the right thing going forward... for once...

    For me, instead of Mj, they give me Oxycodone. Basically a pill form of Morphine. (Oxycontin is the time released version of the same, mine is the direct-shot). Side effects, addiction issues and possible abuse only scratches the surface of what this type of narcotic can do. But Mj is illegal so this is what I get... Makes sense to me... The second I can get off this crap, the better. Been on it for years and when I do, it'll take me at least a few months in rehab just to get my body off of it. And I did pot for years in college like every other idiot out there. Stopped it cold turkey no problem. I tried to stop my Oxy myself and the shakes and shivers are actually terrifying. Smoked cigarettes for many years too and stopped it with similar effects but no where near the Oxy. And I hate 'being high'. I could so easily get there with the drugs my doctors give me. I strictly limit myself to avoid that because I hate it so much. I want to be normal. MS won't ever let me and eventually it will kill me. I want to hold my newborn twins. I want to drive stick again, ride a bike again, WALK again. Cuddle my wife without nerve over-reaction pains in my hands, legs and feet... Others in my situation who do use, and even Doctors tell me the answer is right there... Just out of reach.

    But let's all just follow the bull@#$% media and public opinion and scream "it's a drug! Kill it!". Thanks...
  • 14 Hide
    DroKing , January 24, 2013 9:54 PM
    "Dell is feeling a financial pinch in the pocket due to falling sales as consumers flock to tablets and smartphones." Uhh more likely its because Dell's quality bottomed out.
Other Comments
    Display all 45 comments.
  • 21 Hide
    xpeh , January 24, 2013 9:33 PM
    Oh man, the nostalgia.
  • 13 Hide
    Anonymous , January 24, 2013 9:38 PM
    Yes they could hire Tommy chong, after M$ buys it, "Dell's not here MAN!"
  • 14 Hide
    deksman , January 24, 2013 9:48 PM
    aoneoneMarijuana is a dangerous drug and we learned at school that it causes cancer, brain damage, and premature death. It's illegal for a reason so you are considered kind of a criminal now... This stuff has no purpose whatsoever on Earth.. TRUST me~


    I hope you are joking.
    Marijuana has anti-cancer properties (among others).
    The only reason its illegal is because if used properly to actually help in medical treatments, it would probably eliminate large portions of pharma drugs (which have dangerous side-effects and only address the symptoms, but never the cause) that would cause large loss of profits.

    Apart from that... I wouldn't touch DELL.
    Its terribly overpriced for what it offers.
  • 8 Hide
    robochump , January 24, 2013 9:49 PM
    Damn, forgot about the Dell Dude. Was soooo annoying and obviously modeled his character after Bill of Bill and Ted...lol.
  • 14 Hide
    DroKing , January 24, 2013 9:54 PM
    "Dell is feeling a financial pinch in the pocket due to falling sales as consumers flock to tablets and smartphones." Uhh more likely its because Dell's quality bottomed out.
  • -9 Hide
    A Bad Day , January 24, 2013 9:59 PM
    deksmanI hope you are joking.Marijuana has anti-cancer properties (among others). The only reason its illegal is because if used properly to actually help in medical treatments, it would probably eliminate large portions of pharma drugs (which have dangerous side-effects and only address the symptoms, but never the cause) that would cause large loss of profits.


    The only issue is that it's a gateway drug to harder kinds, and we're doing a crappy job with legalizing marijuana. I'm a bit alarmed by the amount of marijuana stores popping up in the country.

    I understand it has medical issues, but how many people actually need them?

    How could they sustain huge amount of marijuana stores and make them profitable if most of the customers have legit reasons/prescription?
  • 8 Hide
    Devoteicon , January 24, 2013 10:01 PM
    Anything would be better than the shitty commercials that are currently running on Tv. So I say bring him back.



  • 3 Hide
    Anonymous , January 24, 2013 10:03 PM
    @A Bad Day - So is Tylenol a gateway drug?

    People that know nothing about MJ should NOT comment on what it does - especially if they have never actually used it before!
  • 8 Hide
    Anonymous , January 24, 2013 10:26 PM
    No, there should be commercials like Dude, your making your own PC :D 
  • 0 Hide
    jj463rd , January 24, 2013 10:28 PM
    He reminded me a lot of the mischievous character Eddie Haskell in the very old Leave it to Beaver television series in the late 1950's to early 1960's.They should bring him back.
  • 17 Hide
    SirGCal , January 24, 2013 10:31 PM
    aoneoneMarijuana is a dangerous drug and we learned at school that it causes cancer, brain damage, and premature death. It's illegal for a reason so you are considered kind of a criminal now... This stuff has no purpose whatsoever on Earth.. TRUST me~


    Wow, you couldn't be more wrong... It has many medical benefits. I've even had Dr's tell me my aggressive Multiple Sclerosis could benefit from it, but it's not legal in Texas so... I still won't do it while it's illegal.

    And the gateway drug BS is just that... But for that matter; tobacco is a gateway drug, and FAR more addictive in cigarette form then most of the other drugs out there. Smokers are more likely to try Marijuana.

    The real problem is since it is not regulated, dealers lace it with harder drugs. And the real reason it is actually illegal is they haven't figured out how to tax the hell out of it yet and if they did go back on their drug stance at this point, it would be admitting failure and having to admit all the $ spent on drug enforcement (which most of it is really for this one drug) was spent poorly. Not to mention the jobs that would be lost due to not having to police it anymore. It's all political now. But I suspect it won't survive much longer to be honest. It's going to collapse and honestly, it should. Make it legal, put a nice tax on it and make your gov coin. Ohh, not to mention the MAJORITY of people in jail for drug offences are petty marijuana charges (see: http://hashexpress.wordpress.com/the-hash-express-news-2010/marijuana-prison-statistics/)... Let them out. PLUS, if a kid gets busted with a joint, they can't get student loans.. Ohh that's @#$%ing brilliant. They make a mistake so let's not let them better themselves and get an education... Wow... Just wow...

    This crap needs to stop. Focus on real crimes and real drugs. Mj can help some seriously sick people and many of them can not get it right now or, like me, refuse to break the law even when Doctors have suggested it can help them. Governments @#$% up. Fact. Just fess up and fix it and do the right thing going forward... for once...

    For me, instead of Mj, they give me Oxycodone. Basically a pill form of Morphine. (Oxycontin is the time released version of the same, mine is the direct-shot). Side effects, addiction issues and possible abuse only scratches the surface of what this type of narcotic can do. But Mj is illegal so this is what I get... Makes sense to me... The second I can get off this crap, the better. Been on it for years and when I do, it'll take me at least a few months in rehab just to get my body off of it. And I did pot for years in college like every other idiot out there. Stopped it cold turkey no problem. I tried to stop my Oxy myself and the shakes and shivers are actually terrifying. Smoked cigarettes for many years too and stopped it with similar effects but no where near the Oxy. And I hate 'being high'. I could so easily get there with the drugs my doctors give me. I strictly limit myself to avoid that because I hate it so much. I want to be normal. MS won't ever let me and eventually it will kill me. I want to hold my newborn twins. I want to drive stick again, ride a bike again, WALK again. Cuddle my wife without nerve over-reaction pains in my hands, legs and feet... Others in my situation who do use, and even Doctors tell me the answer is right there... Just out of reach.

    But let's all just follow the bull@#$% media and public opinion and scream "it's a drug! Kill it!". Thanks...
  • 7 Hide
    burmese_dude , January 24, 2013 10:40 PM
    Dude! you're getting Dell and weed!
  • -6 Hide
    aoneone , January 24, 2013 10:53 PM

    SirGCalWow, you couldn't be more wrong... It has many medical benefits. I've even had Dr's tell me my aggressive Multiple Sclerosis could benefit from it, but it's not legal in Texas so... I still won't do it while it's illegal.And the gateway drug BS is just that... But for that matter; tobacco is a gateway drug, and FAR more addictive in cigarette form then most of the other drugs out there. Smokers are more likely to try Marijuana.The real problem is since it is not regulated, dealers lace it with harder drugs. And the real reason it is actually illegal is they haven't figured out how to tax the hell out of it yet and if they did go back on their drug stance at this point, it would be admitting failure and having to admit all the $ spent on drug enforcement (which most of it is really for this one drug) was spent poorly. Not to mention the jobs that would be lost due to not having to police it anymore. It's all political now. But I suspect it won't survive much longer to be honest. It's going to collapse and honestly, it should. Make it legal, put a nice tax on it and make your gov coin. Ohh, not to mention the MAJORITY of people in jail for drug offences are petty marijuana charges (see: http://hashexpress.wordpress.com/t [...] stics/)... Let them out. PLUS, if a kid gets busted with a joint, they can't get student loans.. Ohh that's @#$%ing brilliant. They make a mistake so let's not let them better themselves and get an education... Wow... Just wow...This crap needs to stop. Focus on real crimes and real drugs. Mj can help some seriously sick people and many of them can not get it right now or, like me, refuse to break the law even when Doctors have suggested it can help them. Governments @#$% up. Fact. Just fess up and fix it and do the right thing going forward... for once...For me, instead of Mj, they give me Oxycodone.


    Just because a pill is prescribed by a doctor doesn't mean it's anymore better than the harsh street drugs. They probably end up killing more than marijuana. My point is, why do you think prisons across America are filled with marijuana criminals? And guess what? 90% of addiction clinics across America are because of marijuana related problems. I'm sorry but statistics don't lie. And all this 'medical' mumbo jumbo is just another said excuse for these addicts to satisfy their pathetic habit. Smart people like us don't need this...
  • 4 Hide
    walter87 , January 24, 2013 10:57 PM
    SirGCal...Mj can help some seriously sick people and many of them can not get it right now or, like me, refuse to break the law even when Doctors have suggested it can help them. Governments @#$% up. Fact. Just fess up and fix it and do the right thing going forward... for once...For me, instead of Mj, they give me Oxycodone. Basically a pill form of Morphine. (Oxycontin is the time released version of the same, mine is the direct-shot). Side effects, addiction issues and possible abuse only scratches the surface of what this type of narcotic can do. But Mj is illegal so this is what I get... Makes sense to me... The second I can get off this crap, the better. Been on it for years and when I do, it'll take me at least a few months in rehab just to get my body off of it. And I did pot for years in college like every other idiot out there. Stopped it cold turkey no problem. I tried to stop my Oxy myself and the shakes and shivers are actually terrifying. Smoked cigarettes for many years too and stopped it with similar effects but no where near the Oxy. And I hate 'being high'. I could so easily get there with the drugs my doctors give me. I strictly limit myself to avoid that because I hate it so much. I want to be normal. MS won't ever let me and eventually it will kill me. I want to hold my newborn twins. I want to drive stick again, ride a bike again, WALK again. Cuddle my wife without nerve over-reaction pains in my hands, legs and feet... Others in my situation who do use, and even Doctors tell me the answer is right there... Just out of reach.But let's all just follow the bull@#$% media and public opinion and scream "it's a drug! Kill it!". Thanks...


    As you said, Oxycodone has more severe problems. In Canada, they have stopped people from being able to get it and as a result, northern communities in Northwest Territories and Nunavut are tranistioning to hard drugs like heroine.

    All they need to do is make proper regulation of MJ and it will reduce cut the middleman traffickers and dealers. The biggest two problems, as you already stated, first, its a politics issue, and secondly, government is incompetent do know any better or do anything right :) 
  • 3 Hide
    Anonymous , January 24, 2013 11:00 PM
    aoneone

    you FOOL. After you wrote that, no one will ever trust you again. You desperately need to get alternative news.
  • 2 Hide
    kajunchicken , January 24, 2013 11:30 PM
    aoneoneMarijuana is a dangerous drug and we learned at school that it causes cancer, brain damage, and premature death. It's illegal for a reason so you are considered kind of a criminal now... This stuff has no purpose whatsoever on Earth.. TRUST me~

    Instead of questioning why this is posted here, people start arguing about what he said. Welcome to the interwebs. Doesn't ANYONE wonder why the hell this is here?
  • 3 Hide
    DRosencraft , January 24, 2013 11:35 PM
    Not sure where the drug comments came from... but I'll throw in the two-cents I've got. Marijuana is not "safe", but it isn't any more dangerous than most legal drugs. The danger of marijuana is it's degree of addiction and some of its side-effects. But, like I said, that only about puts it as a weaker version of Vicodin. Reality is that as a medical treatment it has been banned in so many places for so long there's hardly any updated, credible research on it.

    As for the actual topic of the article, a simple new ad campaign is not going to improve Dell's lot. They're not as "new" to the scene as they were back then. There are very, very few people who don't know about Dell. The problem is in the product. No nostalgia or anything like that will save them. They need new, better, products. Period.
  • 6 Hide
    extremepcs , January 24, 2013 11:37 PM
    Boy... That escalated quickly.
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