Publisher hopes digital subscription service will boost circulation.
The publisher of long-running British comic 'The Dandy' has announced that the title will be going out of print and will carry on as a digital-only publication. According to the BBC, DC Thomson is putting out a special edition for the comic's 75th anniversary. This will be the last edition of the Dandy that will be available to purchase in stores. After that, the comic will be digital only.
Launched December 4, 1937, the comic features Desperate Dan, a pie-loving cowboy with super strength, and a host of other characters. Now, 75 years later, Desperate Dan and the crew will live on at dandy.com. The Inquirer reports that the site will employ a subscription model that will see customers pay £1.50 per issue or £30 for an annual subscription.
The BBC writes that sales of the comic had fallen to just 8,000 issues per week. This is down from peak sales of two million issues per week in the 50s. Issue zero of digital Dandy is free. Check it out here.