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EU Could Force Apple to Put Flash on iPad, iPhone

by - source: Tom's Hardware US

The EU could force Apple to play nice with Adobe's Flash. Not only that, but Europe could insist Apple's iTunes syncs with all devices, not just iPods and iPhones.

The European Union's Digital Agenda is an effort to foster openness and interoperability across the technology industry leading to improved user experience. The document, along with comments from EU commissioner Neelie Kroes, has led several news outlets to report that, while the EU's new legislation will have a huge effect a lot of companies, Apple in particular could be affected in a major way.

Daily Tech cites the Agenda as changing the necessary language from 'dominant' to just 'significant' with regard to what companies can be subject to scrutiny over abuse of their market position:

"Since not all pervasive technologies are based on standards the benefits of interoperability risk being lost in such areas. The Commission will examine the feasibility of measures that could lead significant market players to license interoperability information while at the same time promoting innovation and competition."

Daily Tech goes on to say that if the Digital Agenda is approved, it could give the EU the power to force Apple to allow Flash on its devices, as well as allow non-Apple devices to sync with iTunes.

Rethink Wireless quotes Kroes as saying it's not about going after companies like Microsoft, Intel or Apple, but offering consumers a choice:

"We need to make sure that significant market players cannot just choose to deny interoperability with their product. This is particularly important in cases where standards don't exist... This is not just about Microsoft or any big company like Apple, IBM or Intel. The main challenge is that consumers need choice when it comes to software or hardware products."

Read the full story on Daily Tech.

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vant 07/07/2010 1:14 AM
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house70 07/07/2010 1:19 AM
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-20+

oh, sweet justice...

mbmcavoy 07/07/2010 1:21 AM
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-12+

The Automotive and Oil companies are using their dominance to squeeze out the used-cooking-oil producers. Solution: Require all gasoline vehicles to also run on bio-diesel!

thesupermedium 07/07/2010 1:22 AM
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kerbe360 07/07/2010 1:28 AM
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nukemaster 07/07/2010 1:35 AM
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-20+

where is the browser ballot screen for osx?

To add to this, who here thinks its not all about keeping app store games selling? that's why there is no flash.

loneninja 07/07/2010 1:43 AM
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-20+

What's next, Intel and AMD require socket compatibility?

reconspartan 07/07/2010 1:43 AM
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-15+

I don't buy Apple stuff but EU is wrong again

willgart 07/07/2010 1:44 AM
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-5+

kerbe360 :
I so disagree with the EU. What happened to making Flash stable enough to run on the iPad and iPhone? Where is Apple's right to decline subpar products on their products? If Adobe wants Flash on iPhones and iPads so bad.... make it better!



If I follow you, we have to remove the iPhone 4 from the market because its a bugged device? we have to stop using all the software in the world because they are bugged?
and where is the problem if flash crash under iOS and not under Windows? maybe Apple make something wrong and they are aware about this weakness which is demonstrated by Flash...
So let the user selecting the product they want in their devices, who are Apple to choose what I need? are you god?

matt87_50 07/07/2010 1:45 AM
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kerbe360 :
I so disagree with the EU. What happened to making Flash stable enough to run on the iPad and iPhone? Where is Apple's right to decline subpar products on their products? If Adobe wants Flash on iPhones and iPads so bad.... make it better!



*cough* iphone 4 antenna *cough*

its not about flash being a sub par product. I'll say it slowly so people can understand, JUST BECAUSE STEVE SAYS IT, DOESN'T MAKE IT SO. on the other hand, lots of flash DEVELOPERS are sub par. but then ffs! just look at the quality of most the apps you have to pay for on the phone!! this excuse is BS.


the EU's ideas might be heavy handed. but

"Since not all pervasive technologies are based on standards the benefits of interoperability risk being lost in such areas. The Commission will examine the feasibility of measures that could lead significant market players to license interoperability information while at the same time promoting innovation and competition."

is EXACTLY right! and why I get so enraged when Apple people brag about how into 'innovation' and 'standards' they are.
besides it only sounds stupid because of the way it was said, it sounds like they will be forcing apple to go around and implement a flash player them selves, and make itunes compatible with every mp3 player on the market. thats a bit much... all they need to do is force Apple to ALLOW someone to make flash player for these things, force them to ALLOW mp3 player makers to make their stuff work with itunes. Apple doesn't have to do anything then, they just have to STOP being wankers!

"force them to put flash on the iphone" no... but force them to ALLOW apps developed using the Adobe flash -> iphone app functionality, the clause put in there specifically to block this is COMPLETELY UNACCEPTABLE! it would not only apply to flash, but also things like unity as well.

"force them to make itunes sync with other devices" again, no, that makes it sound like it is Apple's responsibility to make it so every mp3 player is compatible. again it should be "force Apple to NOT go out of their way to BLOCK competitors from syncing with itunes" as was the case with Palm, where they went to such extreme lengths as to break the USB standard (oh yes, they are sooo into standards...)

war2k9 07/07/2010 1:49 AM
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-9+

Go EU show apple who's the boss.

Pyroflea 07/07/2010 1:58 AM
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I think it's ridiculous that Steve Jobs puts his ego ahead of compatibility. I hate Flash too, don't get my wrong, but that's no reason to have your products not run the majority of websites properly. It's not websites' jobs to make compatible websites for iProducts, but that's exactly what's happening. It's not right.

lcsper 07/07/2010 2:02 AM
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thesupermedium wrote :

Nanny government. If I were at the helm of Apple I would just leave Europe because it's obviously run by a bunch of day care sitters saying "now Apple... you can't have that good syncing system as an advantage... that's not fair"




Hey if it makes my iPhone play Flash I wouldn't mind your "nanny government". Sure, pushing Microsoft to force people to choose their browser because they were too technologically ignorant to find their own favorite browser was a little much, but it does promote fair competition. The thing is, Apple can't just leave Europe, if they did that would be disastrous. And besides, Apple's iTunes is a terrible syncing system, just look at how many other syncing tools are out there.

Anonymous 07/07/2010 2:07 AM
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deathknight01 07/07/2010 2:13 AM
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micr0be 07/07/2010 2:14 AM
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--3+

I LOVE EU

Anonymous 07/07/2010 2:14 AM
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All the EU is trying to do is give consumers the choice to choose. It's called freedom! If you don't want flash then you don't have to put it on your phone. But the choose should be yours to make, not Apple's choice. I am an iPhone user I've had the last 3 iPhones, but because I enjoy Freedom, I've been forced to jailbreak my phones in order to run apps Apple has deemed unworthy, these unapproved apps are great! Without jailbreaking I would never by the iPhone. Apple acts as a dictator, telling the consumer what's best for them and not allowing anything they dissapprove of. Apple doesn't even have a good reason for not allowing certain apps like Google Voice, and other apps the don't like they make up some lame excuse.
I applaud the EU for looking out for the consumer.

Anonymous 07/07/2010 2:14 AM
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--2+

Whether Flash is used everywhere or not, forcing inclusion is dumb and a terrible precedent.
If Apple's devices such without Flash than the market will prove they are wrong.

Using this stupid logic all browsers and HTML engines in the past should have been forced to add implementations for all those terrible MS externsions since it was used everywhere too.

icepick314 07/07/2010 2:17 AM
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-6+

if EU forced MS to take out IE and allowed options for other browsers to be installed, then I don't see why they can't force Apple to make iTunes play nice with other music player and put flash on iPhone/iPad/iPod

wotan31 07/07/2010 2:21 AM
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Pyroflea :
I think it's ridiculous that Steve Jobs puts his ego ahead of compatibility. I hate Flash too, don't get my wrong, but that's no reason to have your products not run the majority of websites properly. It's not websites' jobs to make compatible websites for iProducts, but that's exactly what's happening. It's not right.


How is it any different from Microsoft and their broken IE6 browser? IE6 was so closed and proprietary, it deviated from the published HTML standards to an extreme extend. Hundreds of companies developed web apps that now ONLY work in IE6. They don't work in IE7 or IE8 or Firefox. Why? Because IE6 did not adhere to the published standards. Yet there were no fines or legal actions from that disaster. Not yet at least.

Spanky Deluxe 07/07/2010 2:42 AM
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Rich_H 07/07/2010 2:59 AM
Show
greliu 07/07/2010 3:08 AM
Show
Azriel4444 07/07/2010 3:31 AM
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-15+

matt87_50 :
*cough* iphone 4 antenna *cough*its not about flash being a sub par product. I'll say it slowly so people can understand, JUST BECAUSE STEVE SAYS IT, DOESN'T MAKE IT SO. on the other hand, lots of flash DEVELOPERS are sub par. but then ffs! just look at the quality of most the apps you have to pay for on the phone!! this excuse is BS. the EU's ideas might be heavy handed. but"Since not all pervasive technologies are based on standards the benefits of interoperability risk being lost in such areas. The Commission will examine the feasibility of measures that could lead significant market players to license interoperability information while at the same time promoting innovation and competition."is EXACTLY right! and why I get so enraged when Apple people brag about how into 'innovation' and 'standards' they are.besides it only sounds stupid because of the way it was said, it sounds like they will be forcing apple to go around and implement a flash player them selves, and make itunes compatible with every mp3 player on the market. thats a bit much... all they need to do is force Apple to ALLOW someone to make flash player for these things, force them to ALLOW mp3 player makers to make their stuff work with itunes. Apple doesn't have to do anything then, they just have to STOP being wankers! "force them to put flash on the iphone" no... but force them to ALLOW apps developed using the Adobe flash -> iphone app functionality, the clause put in there specifically to block this is COMPLETELY UNACCEPTABLE! it would not only apply to flash, but also things like unity as well."force them to make itunes sync with other devices" again, no, that makes it sound like it is Apple's responsibility to make it so every mp3 player is compatible. again it should be "force Apple to NOT go out of their way to BLOCK competitors from syncing with itunes" as was the case with Palm, where they went to such extreme lengths as to break the USB standard (oh yes, they are sooo into standards...)



Amen to THAT! Apple doesn't need to support, maintain, or otherwise have anything to do with flash. They just don't need to block it. Let the OWNERS of their apple products decide what interacts with what and what runs on what.

jsc 07/07/2010 3:38 AM
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-0+

Standards are good. On the other hand, choosing not to adhere to standards should be a marketing decision.

EU is wrong here.

matchboxmatt 07/07/2010 3:54 AM
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vant :
More BS.They were wrong when they forced MS to include other browsers, they are wrong here to force Apple to include flash.What the EU is doing is delaying technical progress.



Except that, you know, the whole point was to enforce competition.

Which results in technical progress.

descendency 07/07/2010 4:07 AM
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-0+

I know the internet isn't all that happy with Apple, but...

http://www.googlefight.com/index.p [...] d2=suicide

There is more content on the internet about Adobe's problems than there is about suicide. It's that serious.

r_pad 07/07/2010 4:17 AM
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etracer65 07/07/2010 4:22 AM
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-0+

Fluffedhead :
All the EU is trying to do is give consumers the choice to choose. It's called freedom! If you don't want flash then you don't have to put it on your phone. But the choose should be yours to make, not Apple's choice. I am an iPhone user I've had the last 3 iPhones, but because I enjoy Freedom, I've been forced to jailbreak my phones in order to run apps Apple has deemed unworthy, these unapproved apps are great! Without jailbreaking I would never by the iPhone. Apple acts as a dictator, telling the consumer what's best for them and not allowing anything they dissapprove of. Apple doesn't even have a good reason for not allowing certain apps like Google Voice, and other apps the don't like they make up some lame excuse. I applaud the EU for looking out for the consumer.



Consumers have a choice. If they want Flash, buy something else. It's called free market.

How is the government mandating that competing products have the same functionality beneficial for the consumer?

matt87_50 07/07/2010 4:27 AM
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-6+

r_pad :
I'm no fanboy for apple, but where is the justice? So will apple have to support the users that choose to install itunes but have a zune player?This isn't right!



it would be Microsoft's responsibility to support you in this instance, they would be the ones using it as a selling point. Apple would have a big disclaimer saying they only support their devices.

rhino13 07/07/2010 4:29 AM
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--1+

EU is drunk with power. Apple is drunk with power...

This is a bar fight waiting to happen!


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