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Study: 27 Mil. Americans Planning Tablet Purchase

By - Source: Tom's Hardware US | B 53 comments

Forrester Research reports that 27 million U.S. online consumers plan to buy a tablet next year.

Similar to how the Eee PC was the netbook that launched a thousand others, it seems the iPad has awakened in us a desperate desire for slate PCs. However, despite the popularly of the Apple design, it seems many of us are waiting for something different before jumping on the tablet bandwagon.

Wired cites a recent report by Forrester Research which shows that, although millions of Americans plan to buy a tablet next year, only a small fraction of them are sold on the idea of an iPad. Forrester reports that currently, just 1.9 percent of U.S. online consumers already own a tablet device. However, 14 percent, or 27 million, of online consumers have plans to buy a tablet in the next year. Of this 14 percent, a reported 3.8 percent of people said they had they planned to buy an iPad.

The study, based on a survey on nearly 4,000 people, also found that despite very little in the way of public advertising, respondents had a knowledge of upcoming iPad competitors, such as HP's Slate, and current offerings from Archos and FusionGarage's web-tablet, the JooJoo.

Do you think you'll buy a tablet in the next 12 months/in 2011? If so, are you committed to an iPad or will you be looking elsewhere? Let us know in the comments below!

Discuss
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Top Comments
  • 16 Hide
    sliem , August 23, 2010 7:58 PM
    Screw Apple with their overpriced iPads.
  • 15 Hide
    samely , August 23, 2010 8:02 PM
    I'm interested, but would never get an iPad.
  • 10 Hide
    cmcghee358 , August 23, 2010 7:50 PM
    Nope
Other Comments
  • 10 Hide
    letsplaytoast , August 23, 2010 7:47 PM
    No
  • 10 Hide
    cmcghee358 , August 23, 2010 7:50 PM
    Nope
  • 2 Hide
    Trueno07 , August 23, 2010 7:57 PM
    Maybe.
  • 0 Hide
    antilycus , August 23, 2010 7:57 PM
    Study: When 1 out of 1 people were asked, they answered no. absolutely, unequivocally, making it a fact that NOBODY has any urge to purchase a tablet anything.
  • 8 Hide
    azcoyote , August 23, 2010 7:58 PM
    Win7 and CULV Intel with HDMI port and HD graphics and I will be in...

    Until then... Nope...
  • 16 Hide
    sliem , August 23, 2010 7:58 PM
    Screw Apple with their overpriced iPads.
  • 15 Hide
    samely , August 23, 2010 8:02 PM
    I'm interested, but would never get an iPad.
  • 1 Hide
    COLGeek , August 23, 2010 8:03 PM
    I would put VERY little faith in these estimates. Current gen tech makes for cool toys, but not solid tools. I can't imagine 27M US customers wanting such toys. None for me, thank you very much.
  • 1 Hide
    Nightsilver , August 23, 2010 8:03 PM
    No.
  • 5 Hide
    dark_lord69 , August 23, 2010 8:04 PM
    LOL!!!
    Where the hell did they pull that number from!?
    "based on a survey on nearly 4,000 people"
    That all live in the same high class city?
    I really think they need a better sampling in multiple cities across america for those numbers to be more realistic.

    If I was in a room filled with gamers you can bet the percentage would be skewed if I asked them if they planned to buy the next Diablo game.

    Why don't you go to a lower class neighborhood and see how your numbers come out.

    The answer to your question...
    No, I'm not planning on buying one anytime soon.
  • 3 Hide
    willgart , August 23, 2010 8:07 PM
    I'll get the ExoPC which is a promising device. (azcoyote, this is the device you looking for)

    as a second computer, for sure, I still need a mouse and a full keyboard to be comfortable to write emails and documents.
    But to read books, watching movies in the bedroom or in the car for the kids, its perfect.
    Also the size of the screen will be good enough to draw something using the gustav application (or another one like this one)

    finally its also to help a starting company which focus on something good: a real OS for a computer! (and let the user do what he want)
    and not half of an OS just to control the users through a market place...
  • 0 Hide
    bamslang , August 23, 2010 8:24 PM
    AntilycusStudy: When 1 out of 1 people were asked, they answered no. absolutely, unequivocally, making it a fact that NOBODY has any urge to purchase a tablet anything.


    Assuming a population of 27,000,000 for the consumer market, a sample size of 4000 will give you a confidence interval of around 1.5 with a confidence level of 95%. I would venture to say that this is much more statistically sound than the majority of other statistics that get thrown around most of the time. This is assuming no sampling error or bias occured. Though this isn't a touchy subject, like politics, where I would expect it to occur, you never know.

    For the question at hand, I’ll probably get a tablet eventually, but the price/performance have to be on point and it’s only after I get a new laptop. Would have been third in line, but I just built a desktop recently that should last me a few years before it falls below max settings on anything I’ll be running.
  • 0 Hide
    qu3becker , August 23, 2010 8:25 PM
    Bullsh*t!... Very unlikewise! I guess they just went to Apple and asked them how many giant Ipod Touch they will sell and invented a survey!
  • 1 Hide
    Anonymous , August 23, 2010 8:27 PM
    I hope they don't expect the same results as with a netbook!
    the netbook was a gigantic success because it was an affordable computer, and small laptop!

    Sure a lot of people want a tablet, until they actually need to do something on it, like typing...

    There are still plenty who prefer a netbook, or something with a real keyboard over a tablet!
  • 0 Hide
    ares1214 , August 23, 2010 8:33 PM
    Considering the Ipad costs $600...BS!!! The concept of a tablet is a fairly good one, but they cant cost that much, that costs more than a decent laptop, most netbooks, and even some low grade desktops!
  • 0 Hide
    azcoyote , August 23, 2010 8:37 PM
    willgartI'll get the ExoPC which is a promising device. (azcoyote, this is the device you looking for)


    Thanks willgart... I will watch for it... I have a Netbook with the Crystal HD now and I dig it... batts last forever...
  • 0 Hide
    dgingeri , August 23, 2010 8:59 PM
    I would like to buy a nice Android tablet, if they come out with one. From what I've heard, though, it wouldn't support the resolution I'm looking for until version 3.0.

    I want a tablet that would do 1280X800 in a 10" screen size and run Android. Is that too much to ask for?
  • 0 Hide
    tsnorquist , August 23, 2010 8:59 PM
    If these ever come down in price and have the ability that a Logitech Harmony remote has, they'd be great in the living room for scheduled programming, turning on/off all my AV gear, and providing a quick internet console.

    About the only use I have for one at this time... I get the impression that none of these companies will ever put a pressure sensitive screen w/ stylus for us artist out there.
  • 0 Hide
    gorehound , August 23, 2010 9:02 PM
    no way.
    i am the proud owner of around 1300 books and pulp magazines.
    i will never support the buying and viewing of books via digital drm files.
    i collect books and read them all.my library is full of 1st editions and rare scifi's.
  • 0 Hide
    mactruck , August 23, 2010 9:18 PM
    NO

    My Droid handles everything a tablet can do and I much prefer reading books in paper format. The resolution of the fonts is crystal clear and the battery lasts forever.
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