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Microsoft Targets Galaxy S3 with New Commercial

By - Source: GeekWire | B 57 comments

Microsoft pits Windows Phone against the Galaxy S3.

Samsung has a habit of taking down its competitors in its commercials. Last week, LG gave the South Korean company a taste of its own medicine with a giant billboard in Times Square. Now it seems Microsoft is also keen to name check Samsung in its marketing materials.

 

Redmond's latest commercial for its Windows Phone operating system pits a customer's Galaxy S3 camera against the lens on a Lumia 920. Of course, the Lumia 920, with its 8.7-megapixel PureView camera designed to really kick butt in low-light settings, handily beats out the Galaxy S3 in a nighttime photo comparison. Of course, the Galaxy S3 user immediately switches allegiance to Windows Phone, ditching her GS3 for the Nokia Lumia 920.

This isn't Microsoft's first shot at such a campaign. In fact, the company has done the whole "Smoked by Windows Phone" several times. However, previous versions of this commercial didn't focus on just one phone, nor was photography the deciding factor. Instead, Microsoft would ask smartphone users to pick a task for them to "race." This could be uploading a picture to Twitter, capturing a photo, or opening a web page. Those that beat Windows Phone got $100.

Check out the latest ad below and let us know what you think!

The Windows Phone Challenge - Galaxy S3

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Top Comments
  • 21 Hide
    Non-Euclidean , March 21, 2013 5:40 AM
    And when the S4 ads hit, the campaign should be "Microsoft: Concentrating on Yesterday" or "Microsoft: Still Trying To Catch Up" or
  • 19 Hide
    koss64 , March 21, 2013 6:27 AM
    downhill911It is nice nice that Microsoft realizes Windows phone customer base are mentally challenged people, 30+ years old and like to go to McDonald's.Even Joe the plumber would say the Windows phone for non-techy people with lack of consciousness.http://www.deltaworld.org/wp-conte [...] 98x226.jpg


    Im sorry but that plaque goes to Apple,by definition people just turn off their brains and open their wallets, which at the end of the day makes them profitable right?
  • 15 Hide
    cknobman , March 21, 2013 7:28 AM
    LORD_ORIONI'm curious, is it because it is Phone 8? eg: You actually prefer that OS over iOS or Android?


    I dont use Apple products (never have never will).
    I have grown to loath Android OS after 3 years and 6 different phones (not all mine some are my wife/kids) due to:
    Carrier/Manufacturer skinning/branding/bloating
    Inconsistent performance - phones run fine when new and no apps are installed but slowly get worse and increasingly laggy.
    Fragmentation - currently I have 4 android phones and 3 of the 4 phones are running on different versions of the OS.
    Poor apps - this is not directly Googles fault but indirectly I lay the blame on them. Apps get too much freedom to consume resources on your phone and often even if I get an app light on resources as time goes by it continually gets updates turning it into a resource hog. Developers feel compelled to have apps run as services in the background all the time with network connections and processes that slow phone down. Android is a constant babysitting battle to make sure I find or get rid of apps that are slowing my phone down.
Other Comments
  • 21 Hide
    Non-Euclidean , March 21, 2013 5:40 AM
    And when the S4 ads hit, the campaign should be "Microsoft: Concentrating on Yesterday" or "Microsoft: Still Trying To Catch Up" or
  • 12 Hide
    Non-Euclidean , March 21, 2013 5:41 AM
    Better yet "Windows Phones - Preferred by Stalkers and Peeping Toms world-wide!"
  • 19 Hide
    koss64 , March 21, 2013 6:27 AM
    downhill911It is nice nice that Microsoft realizes Windows phone customer base are mentally challenged people, 30+ years old and like to go to McDonald's.Even Joe the plumber would say the Windows phone for non-techy people with lack of consciousness.http://www.deltaworld.org/wp-conte [...] 98x226.jpg


    Im sorry but that plaque goes to Apple,by definition people just turn off their brains and open their wallets, which at the end of the day makes them profitable right?
  • 2 Hide
    mobrocket , March 21, 2013 6:40 AM
    i just like the old joe the plumber reference
  • -6 Hide
    cknobman , March 21, 2013 6:41 AM
    Besides the camera I am sick and tired of Android for dozens of other reasons and will be getting a Windows phone as soon as my POS carrier (Sprint) offers one.
  • 6 Hide
    PepiX , March 21, 2013 6:41 AM
    MS.. too little, too late..
  • -5 Hide
    lradunovic77 , March 21, 2013 6:46 AM
    MS - just give up. Comparing Windows Phone to S3 is really joke because your Windows 8 Phone you are ending support for in 2014 is a joke.
  • -5 Hide
    yobobjm , March 21, 2013 6:50 AM
    MS isn't doing themselves any favors here, Samsung has pretty much won and they're just sitting there making tiny jabs at them with their poorly price, poorly marketed products.
  • 1 Hide
    LORD_ORION , March 21, 2013 6:53 AM
    It is a great phone. One thing I noticed is that the sound is great when playing videos, easily capable of showing off videos to people in a noisy environment (eg At a party)

    The hardware is what makes this phone good however... if there was an Android version, it would be $50 cheaper *eyeroll @ MS*
  • 3 Hide
    LORD_ORION , March 21, 2013 6:58 AM
    cknobmanBesides the camera I am sick and tired of Android for dozens of other reasons and will be getting a Windows phone as soon as my POS carrier (Sprint) offers one.


    I'm curious, is it because it is Phone 8? eg: You actually prefer that OS over iOS or Android?
  • 7 Hide
    diddo , March 21, 2013 7:20 AM
    I usually do similar challenges with my friend's smartphones and my good old phone, in making calls when the network is less than optimal.
    It usually ends with my friend's multi-hundreds-bucks smartphones smoked by my 7 years old entry level phone in performing the primary task phones were designed for...
  • 1 Hide
    kawininjazx , March 21, 2013 7:20 AM
    To me, the camera is one of the last things I'm worried about. Samsung could come out with a commercial "Windows Phone, home to tens of apps."
  • 15 Hide
    cknobman , March 21, 2013 7:28 AM
    LORD_ORIONI'm curious, is it because it is Phone 8? eg: You actually prefer that OS over iOS or Android?


    I dont use Apple products (never have never will).
    I have grown to loath Android OS after 3 years and 6 different phones (not all mine some are my wife/kids) due to:
    Carrier/Manufacturer skinning/branding/bloating
    Inconsistent performance - phones run fine when new and no apps are installed but slowly get worse and increasingly laggy.
    Fragmentation - currently I have 4 android phones and 3 of the 4 phones are running on different versions of the OS.
    Poor apps - this is not directly Googles fault but indirectly I lay the blame on them. Apps get too much freedom to consume resources on your phone and often even if I get an app light on resources as time goes by it continually gets updates turning it into a resource hog. Developers feel compelled to have apps run as services in the background all the time with network connections and processes that slow phone down. Android is a constant babysitting battle to make sure I find or get rid of apps that are slowing my phone down.
  • 1 Hide
    Bolts Romano , March 21, 2013 7:32 AM
    Does phone camera quality has anything to do with phone OS? Dear Microsoft marketing team : what is wrong with you?
  • -5 Hide
    steved54321 , March 21, 2013 7:34 AM
    The S3 is not all that, being in tech for almost 10 years, if a phone slows me down after ending a call when I'm trying to get to the home screen its not worth my time. Also when pressing the home button to get to the home screen having the phone make me wait 1.5 seconds in order to get to the main screen it's just annoying. After I told my co workers about these small issues with wait times, they started to notice but still keep their phones. I had a blackberry first 9700 and I liked it. Then I got the iPhone 4S and after jailbreaking it, it's much better than android. I made a call with my S3 and tried to hang up but it froze on me. I had to shut the phone off and turn back on.

    Until Samsung stops the slow downs and crashes with Android I'll stick with my 4S.
  • 4 Hide
    Headski , March 21, 2013 7:38 AM
    I own a Lumia 822, have had an Android phone (Gingerbread), and my wife has had 3 Androd phones. Our experience has shown us Android is an unreliable OS. Way too many issues, lockups, and irritating niggles. My wife's phones (all 3 of them) have driven her crazy. I have had to reset her email countless numbers of times. She daily has to turn the phone off and back on to connect to the cellular network. It is from this experience that we have both come to perfer the Windows Phone experience. When she is eligible she will be moving to Windows Phone. We both love the S3 but we are tired of the Android experience...a specs leader that leaves some of the basics to chance and is not quick to fix OS bugs.

    Say what you will, but I think the 'Smoked by a Windows Phone' ads are a great way to show that Windows Phone are better that the competition in somes importants ways. Not in every way of course...but in some really importants ways.
  • 1 Hide
    belawrence , March 21, 2013 7:48 AM
    Doesn't matter - most techie people are always going to hate on Windows Phone because doing so with any Microsoft product increases their geek/nerd credibility. Me and the spouse now have WP7.5 and WP8 handsets after owning various iOS, Android, and BB devices, and we aren't even thinking about looking back.
  • 10 Hide
    koss64 , March 21, 2013 7:49 AM
    kawininjazxTo me, the camera is one of the last things I'm worried about. Samsung could come out with a commercial "Windows Phone, home to tens of apps."


    Because having 5 thousand apps that do exactly the same thing is what make one platform better than the other...
  • -7 Hide
    Non-Euclidean , March 21, 2013 7:55 AM
    kawininjazxTo me, the camera is one of the last things I'm worried about. Samsung could come out with a commercial "Windows Phone, home to thousands of fart apps."

    Fixed
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