Microsoft Targets Galaxy S3 with New Commercial

Samsung has a habit of taking down its competitors in its commercials. Last week, LG gave the South Korean company a taste of its own medicine with a giant billboard in Times Square. Now it seems Microsoft is also keen to name check Samsung in its marketing materials.

 

Redmond's latest commercial for its Windows Phone operating system pits a customer's Galaxy S3 camera against the lens on a Lumia 920. Of course, the Lumia 920, with its 8.7-megapixel PureView camera designed to really kick butt in low-light settings, handily beats out the Galaxy S3 in a nighttime photo comparison. Of course, the Galaxy S3 user immediately switches allegiance to Windows Phone, ditching her GS3 for the Nokia Lumia 920.

This isn't Microsoft's first shot at such a campaign. In fact, the company has done the whole "Smoked by Windows Phone" several times. However, previous versions of this commercial didn't focus on just one phone, nor was photography the deciding factor. Instead, Microsoft would ask smartphone users to pick a task for them to "race." This could be uploading a picture to Twitter, capturing a photo, or opening a web page. Those that beat Windows Phone got $100.

Check out the latest ad below and let us know what you think!

The Windows Phone Challenge - Galaxy S3

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  • And when the S4 ads hit, the campaign should be "Microsoft: Concentrating on Yesterday" or "Microsoft: Still Trying To Catch Up" or
    21
  • downhill911It is nice nice that Microsoft realizes Windows phone customer base are mentally challenged people, 30+ years old and like to go to McDonald's.Even Joe the plumber would say the Windows phone for non-techy people with lack of consciousness.http://www.deltaworld.org/wp-conte [...] 98x226.jpg


    Im sorry but that plaque goes to Apple,by definition people just turn off their brains and open their wallets, which at the end of the day makes them profitable right?
    19
  • LORD_ORIONI'm curious, is it because it is Phone 8? eg: You actually prefer that OS over iOS or Android?


    I dont use Apple products (never have never will).
    I have grown to loath Android OS after 3 years and 6 different phones (not all mine some are my wife/kids) due to:
    Carrier/Manufacturer skinning/branding/bloating
    Inconsistent performance - phones run fine when new and no apps are installed but slowly get worse and increasingly laggy.
    Fragmentation - currently I have 4 android phones and 3 of the 4 phones are running on different versions of the OS.
    Poor apps - this is not directly Googles fault but indirectly I lay the blame on them. Apps get too much freedom to consume resources on your phone and often even if I get an app light on resources as time goes by it continually gets updates turning it into a resource hog. Developers feel compelled to have apps run as services in the background all the time with network connections and processes that slow phone down. Android is a constant babysitting battle to make sure I find or get rid of apps that are slowing my phone down.
    15
  • Other Comments
  • And when the S4 ads hit, the campaign should be "Microsoft: Concentrating on Yesterday" or "Microsoft: Still Trying To Catch Up" or
    21
  • Better yet "Windows Phones - Preferred by Stalkers and Peeping Toms world-wide!"
    12
  • It is nice nice that Microsoft realizes Windows phone customer base are mentally challenged people, 30+ years old and like to go to McDonald's.
    Even Joe the plumber would say the Windows phone for non-techy people with lack of consciousness.

    http://www.deltaworld.org/wp-content/uploads/2013/01/An-error-in-the-Windows-Phone-mobile-system-called-insert-the-CD-and-reboot-the-computer-498x226.jpg
    -17