Samsung has a habit of taking down its competitors in its commercials. Last week, LG gave the South Korean company a taste of its own medicine with a giant billboard in Times Square. Now it seems Microsoft is also keen to name check Samsung in its marketing materials.
Redmond's latest commercial for its Windows Phone operating system pits a customer's Galaxy S3 camera against the lens on a Lumia 920. Of course, the Lumia 920, with its 8.7-megapixel PureView camera designed to really kick butt in low-light settings, handily beats out the Galaxy S3 in a nighttime photo comparison. Of course, the Galaxy S3 user immediately switches allegiance to Windows Phone, ditching her GS3 for the Nokia Lumia 920.
This isn't Microsoft's first shot at such a campaign. In fact, the company has done the whole "Smoked by Windows Phone" several times. However, previous versions of this commercial didn't focus on just one phone, nor was photography the deciding factor. Instead, Microsoft would ask smartphone users to pick a task for them to "race." This could be uploading a picture to Twitter, capturing a photo, or opening a web page. Those that beat Windows Phone got $100.
Check out the latest ad below and let us know what you think!