Microsoft Launches Anti-Google Campaign With Video Jab

Just a couple of weeks ago we saw Microsoft take out ads in major newspapers to highlight Google's controversial new privacy policy and encourage users to switch to Microsoft-branded solutions. This week, Microsoft's marketing team is taking aim at another aspect of Google's business: Google Apps.

The video below features a Don Draper look-a-like, a smooth-talking stranger that wants you to move your business to Google's cloud-based productivity suite. However, Microsoft is quick to point out (through song!) that Google Apps is constantly changing and will be unfamiliar to those that have spent years using Microsoft Office. However, the company also goes one step further and suggests that Google isn't really that committed to Google Apps. Instead, Microsoft says Google Apps is just something Mountain View just works on during its down-time. Ouch. The video coincides with the launch of Why Microsoft, a site dedicated to highlighting all the reasons business users should choose Microsoft products. You can check it out here.

Googlighting

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  • Anonymous
    Interesting video from company that changed interface radically from Office 2003 to 2007.
    21
  • molo9000
    I'm not a fan of google... but WTF? Fear-mongering is not going to keep Microsoft's quasi-monopoly alive.
    15
  • kinggraves
    A company releases negative advertising against it's competition. No kidding? Google competes with Microsoft now on several fronts, OS, mobile OS, browser, search engine.

    Even the statement they're making is their oldest and most functional method of keeping customers. "Don't use the other guys, you already know us!" Not anything about how they're better in any way, just more familiar.
    10
  • Other Comments
  • kinggraves
    A company releases negative advertising against it's competition. No kidding? Google competes with Microsoft now on several fronts, OS, mobile OS, browser, search engine.

    Even the statement they're making is their oldest and most functional method of keeping customers. "Don't use the other guys, you already know us!" Not anything about how they're better in any way, just more familiar.
    10
  • molo9000
    I'm not a fan of google... but WTF? Fear-mongering is not going to keep Microsoft's quasi-monopoly alive.
    15
  • Anonymous
    Interesting video from company that changed interface radically from Office 2003 to 2007.
    21