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Microsoft Launches Anti-Google Campaign With Video Jab

By - Source: Microsoft | B 35 comments

Microsoft tells businesses Google isn't serious about Google Apps.

Just a couple of weeks ago we saw Microsoft take out ads in major newspapers to highlight Google's controversial new privacy policy and encourage users to switch to Microsoft-branded solutions. This week, Microsoft's marketing team is taking aim at another aspect of Google's business: Google Apps.

The video below features a Don Draper look-a-like, a smooth-talking stranger that wants you to move your business to Google's cloud-based productivity suite. However, Microsoft is quick to point out (through song!) that Google Apps is constantly changing and will be unfamiliar to those that have spent years using Microsoft Office. However, the company also goes one step further and suggests that Google isn't really that committed to Google Apps. Instead, Microsoft says Google Apps is just something Mountain View just works on during its down-time. Ouch. The video coincides with the launch of Why Microsoft, a site dedicated to highlighting all the reasons business users should choose Microsoft products. You can check it out here.

Googlighting

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Top Comments
  • 21 Hide
    Anonymous , February 23, 2012 5:36 PM
    Interesting video from company that changed interface radically from Office 2003 to 2007.
  • 15 Hide
    molo9000 , February 23, 2012 5:20 PM
    I'm not a fan of google... but WTF? Fear-mongering is not going to keep Microsoft's quasi-monopoly alive.
  • 10 Hide
    kinggraves , February 23, 2012 5:11 PM
    A company releases negative advertising against it's competition. No kidding? Google competes with Microsoft now on several fronts, OS, mobile OS, browser, search engine.

    Even the statement they're making is their oldest and most functional method of keeping customers. "Don't use the other guys, you already know us!" Not anything about how they're better in any way, just more familiar.
Other Comments
  • 10 Hide
    kinggraves , February 23, 2012 5:11 PM
    A company releases negative advertising against it's competition. No kidding? Google competes with Microsoft now on several fronts, OS, mobile OS, browser, search engine.

    Even the statement they're making is their oldest and most functional method of keeping customers. "Don't use the other guys, you already know us!" Not anything about how they're better in any way, just more familiar.
  • 15 Hide
    molo9000 , February 23, 2012 5:20 PM
    I'm not a fan of google... but WTF? Fear-mongering is not going to keep Microsoft's quasi-monopoly alive.
  • 21 Hide
    Anonymous , February 23, 2012 5:36 PM
    Interesting video from company that changed interface radically from Office 2003 to 2007.
  • 1 Hide
    rex86 , February 23, 2012 5:37 PM
    Oh Google smite them with your mighty hammer! May they suffer and die in their own feces. :D 
  • 9 Hide
    cryogenic , February 23, 2012 5:39 PM
    Nothing to see here, just your ordinary corporate barking through the fence at the other company, you can move along now, life is more interesting than this, ... really!


  • 5 Hide
    damianrobertjones , February 23, 2012 5:44 PM
    How about Google makes sure that whatever the user installs and then un-installs actually REMOVES the DAMN services! Google... a very lazy company.
  • 9 Hide
    mobrocket , February 23, 2012 5:54 PM
    DeFragInteresting video from company that changed interface radically from Office 2003 to 2007.


    agreed... i know many people who have struggled in our office when we went from 03 to 10

    i always think negative advertising is funny.... if your product is so much better, it should be clear it is and u dont need to point out the negatives of your competation (ie Mac vs PC ads from back in the day)
  • 6 Hide
    del35 , February 23, 2012 6:04 PM
    I am no fan of Microsoft or Google, but believe that The Church iCrap and its dumbed-down clueless conscripts are hell for technology. Any competition between Google and Microsoft is good for the consumer because these two companies have a positive approach to technology and are likely not to undermine the freedom of choice. But when Apple thrives we all suffer because Apple is about deceit, hoodwinking, jailing, drm infestation and the like. So I like seeing Microsoft making fun of Google and vise-versa.
  • 2 Hide
    Anonymous , February 23, 2012 6:12 PM
    No need to make commercials like this. Companies still know that the internet is still not safe. They are smart enough to know that. Much better to keep all your important data safe in your own backyard than on the cloud. Much easier to manage and backup. And so much faster too (in Gigabits). Even now online accounts get infiltrated, why not the cloud?

    I'm a programmer. And why would I convert all my software to support Google. That will take up 75% of all softwares on the world. Not cost effective enough.

    Probably Microsoft thinks a lot of companies are already being mislead by Google. A little commercial won't hurt.
  • 0 Hide
    casperstouch , February 23, 2012 6:14 PM
    So, Microsoft changes their entire menu to a ribbon, that is awful. Google comes up with online apps that make it easier for those not wanting the ribbon. Then makes an add stating that Google Apps changes the way their program works. Kind of self inflicted pain I think.
  • 4 Hide
    Miharu , February 23, 2012 6:20 PM
    Quote:
    Interesting video from company that changed interface radically from Office 2003 to 2007.

    I think the point is not the interface change... because all features still remains in.

    You can have hard time find it, but it's there.

    I like the idea. Apps are shiny but you can't build a solid company on that.
    They could change everyday.

    Today GitHub is cool... they could change of policy for all document saved go automaticly push the document change on GitHub. The only problem, you have confidential document and Github is public.
    It's just a fictive story (could occur if Google get hacked) but the point is perhaps Apps are cool but not enough "baked" and secure.
  • 0 Hide
    SteelCity1981 , February 23, 2012 6:29 PM
    Micrsoft sees them as a real threat to make a 2:15 minute attack ad against Google. Thanks for playing Microsoft. lol
  • 0 Hide
    pocketdrummer , February 23, 2012 7:01 PM
    Microsoft needs to fire their PR guys and hire people who weren't old enough to fight in vietnam. Their marketing is archaic and the design choices they've been making are making a huge gap between the ultra-noob and business. Power users keep losing functionality for the sake of moronic simplicity, while Microsoft gears most of it's marketing attention to business.

    If they want to continue to compete with Google and Apple, they need to start generating fresh ideas that actually move the company forward and stop falling back on the shear number of unit they have already sold due almost entirely to compatibility.
  • -1 Hide
    tygrus , February 23, 2012 7:14 PM
    "constantly changing and will be unfamiliar to those that have spent years using Microsoft Office" could be applied to Microsoft themselves.
    I'd hate to work out how many times Microsoft has changed the UI methods, menu's, options etc. Even the API's for automation have changed causing companies to re-write apps, templates and addins they use to reduce manual tasks. MS say with each new version that it makes everyday tasks faster but it just seems to slow you down with every new version. They break some functionality/usability and then fix some of the problems they had created in the previous version and on it goes.
  • -1 Hide
    Anonymous , February 23, 2012 8:14 PM
    This was entertaining. Back to googleing.
  • -1 Hide
    in_the_loop , February 23, 2012 8:16 PM
    DeFragInteresting video from company that changed interface radically from Office 2003 to 2007.


    The really interesting thing about the 2003 to 2007 transition is the move to the .docx format.
    It caused a lot of pain for people with older versions of office when somebody had saved a document in the new docx format. And for people using open office it took a while before they could open the docx files too.

    To my knowledge google hasn't done that with formats for their documents cloud apps.
    The best thing for people around that time would actually have been to stay with google, not microsoft.
  • 3 Hide
    in_the_loop , February 23, 2012 8:34 PM
    otacon72Nice to see MS going after Google. Due to privacy and security issues I'll never use Android or anything by Google other than as a search engine. The company I work for is just starting to allow iOS devices connect to the servers but will never allow anything Android based.


    That's a total myth that android somehow is vastly more insecure than the others.
    If something is open source it must be really open for evil hackers, right?
    Yes, but at the same time it is also open in the same way for people around the world to detect security holes and threats and patch them.

    Just compare Firefox (open source) to Internet explorer (closed). Firefox is by far much more secure.
    It's just one of the really big advantages of being open source. Having a lot of people around the world fixing things instead of relying on a few people at microsoft or apple doing it, not even being sure if they tell you about the problem for a long time (have happened time after time with Windows for example, with some problems being there for months).

    Also, android has much more ways for a company to manage exactly what a user is allowed to do, more or less like in a real secure OS with different privileges and so on.
    Google has also introduced a new bouncer feature for android market, which will prevent malware to be present.

    Some interesting readingon the subject:
    http://www.mobilityfeeds.com/mobility-feed/2011/12/apples-ios-is-not-more-secure-than-android-its-only-that-apple-can-be-very-opaque-google.html
    http://www.zdnet.com.au/will-android-be-more-secure-than-ios-339325631.htm
    http://www.androidcentral.com/android-market-security-addressed-googles-new-bouncer
  • 0 Hide
    afrobacon , February 23, 2012 8:36 PM
    I think this video highlights how good of Google Apps really are (or can be); if you take into account that Google "only works on them in their down time" and Microsoft sees them as a serious threat to their Office products.
  • 0 Hide
    darkion , February 23, 2012 8:42 PM
    What a stupid ad! Might as well make it an ad for Microsoft too! Worst change in was .doc to .docx, you know how much time my company spend upgrading office on its Citrix Xenapp farm! Also not to mention recoding of in house applications to recognize .docx format.
  • -1 Hide
    darkion , February 23, 2012 8:43 PM
    afrobaconI think this video highlights how good of Google Apps really are (or can be); if you take into account that Google "only works on them in their down time" and Microsoft sees them as a serious threat to their Office products.


    @otacon72 - You got owned!
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