Microsoft Launches Anti-Google Campaign With Video Jab
Microsoft tells businesses Google isn't serious about Google Apps.
Just a couple of weeks ago we saw Microsoft take out ads in major newspapers to highlight Google's controversial new privacy policy and encourage users to switch to Microsoft-branded solutions. This week, Microsoft's marketing team is taking aim at another aspect of Google's business: Google Apps.
The video below features a Don Draper look-a-like, a smooth-talking stranger that wants you to move your business to Google's cloud-based productivity suite. However, Microsoft is quick to point out (through song!) that Google Apps is constantly changing and will be unfamiliar to those that have spent years using Microsoft Office. However, the company also goes one step further and suggests that Google isn't really that committed to Google Apps. Instead, Microsoft says Google Apps is just something Mountain View just works on during its down-time. Ouch. The video coincides with the launch of Why Microsoft, a site dedicated to highlighting all the reasons business users should choose Microsoft products. You can check it out here.
Even the statement they're making is their oldest and most functional method of keeping customers. "Don't use the other guys, you already know us!" Not anything about how they're better in any way, just more familiar.
Even the statement they're making is their oldest and most functional method of keeping customers. "Don't use the other guys, you already know us!" Not anything about how they're better in any way, just more familiar.
agreed... i know many people who have struggled in our office when we went from 03 to 10
i always think negative advertising is funny.... if your product is so much better, it should be clear it is and u dont need to point out the negatives of your competation (ie Mac vs PC ads from back in the day)
I'm a programmer. And why would I convert all my software to support Google. That will take up 75% of all softwares on the world. Not cost effective enough.
Probably Microsoft thinks a lot of companies are already being mislead by Google. A little commercial won't hurt.
I think the point is not the interface change... because all features still remains in.
You can have hard time find it, but it's there.
I like the idea. Apps are shiny but you can't build a solid company on that.
They could change everyday.
Today GitHub is cool... they could change of policy for all document saved go automaticly push the document change on GitHub. The only problem, you have confidential document and Github is public.
It's just a fictive story (could occur if Google get hacked) but the point is perhaps Apps are cool but not enough "baked" and secure.
If they want to continue to compete with Google and Apple, they need to start generating fresh ideas that actually move the company forward and stop falling back on the shear number of unit they have already sold due almost entirely to compatibility.
I'd hate to work out how many times Microsoft has changed the UI methods, menu's, options etc. Even the API's for automation have changed causing companies to re-write apps, templates and addins they use to reduce manual tasks. MS say with each new version that it makes everyday tasks faster but it just seems to slow you down with every new version. They break some functionality/usability and then fix some of the problems they had created in the previous version and on it goes.
The really interesting thing about the 2003 to 2007 transition is the move to the .docx format.
It caused a lot of pain for people with older versions of office when somebody had saved a document in the new docx format. And for people using open office it took a while before they could open the docx files too.
To my knowledge google hasn't done that with formats for their documents cloud apps.
The best thing for people around that time would actually have been to stay with google, not microsoft.
That's a total myth that android somehow is vastly more insecure than the others.
If something is open source it must be really open for evil hackers, right?
Yes, but at the same time it is also open in the same way for people around the world to detect security holes and threats and patch them.
Just compare Firefox (open source) to Internet explorer (closed). Firefox is by far much more secure.
It's just one of the really big advantages of being open source. Having a lot of people around the world fixing things instead of relying on a few people at microsoft or apple doing it, not even being sure if they tell you about the problem for a long time (have happened time after time with Windows for example, with some problems being there for months).
Also, android has much more ways for a company to manage exactly what a user is allowed to do, more or less like in a real secure OS with different privileges and so on.
Google has also introduced a new bouncer feature for android market, which will prevent malware to be present.
Some interesting readingon the subject:
http://www.mobilityfeeds.com/mobility-feed/2011/12/apples-ios-is-not-more-secure-than-android-its-only-that-apple-can-be-very-opaque-google.html
http://www.zdnet.com.au/will-android-be-more-secure-than-ios-339325631.htm
http://www.androidcentral.com/android-market-security-addressed-googles-new-bouncer
@otacon72 - You got owned!