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Google Researching Bing's Algorithm

By - Source: Tom's Hardware US | B 40 comments

It looks like Google may be a little more worried about Microsoft’s new decision making engine than its Chief Executive Officer is willing to let on.

Last week Google CEO Eric Schmidt told FOX Business Network that the arrival of Bing won’t change what Google is doing. "It's not the first entry for Microsoft. They do this about once a year," Schmidt told the Fox Business Network earlier in the week. "I don't think Bing's arrival has changed what we're doing. We are about search, we're about making things enormously successful, by virtue of innovation," said Schmidt adding that Google has a different focus. "Google is about getting all the information and organizing it. Yahoo has a different strategy. We think ultimately Bing will evolve to a different strategy as well."

However a dramatically titled piece in the New York Post (think ‘Fear Grips Google’ in all caps), we learn that Sergey Brin is worried enough to put together a team of top engineers who will begin making urgent improvements to Google, starting immediately. Not only that, but the Post cites inside sources who say the team is led by Brin himself and is an effort to determine how Bing's crucial search algorithm differs from that of Google’s.

We highly doubt Google is in a flap over Bing, at least not to the extent portrayed in the piece by the Post. That said, one of Google’s co-founders rolling up his sleeves and playing a major role in a project isn’t something to ignore. Watch this space.

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Top Comments
  • 25 Hide
    crockdaddy , June 15, 2009 2:43 PM
    Competition never hurt anyone. Well ... except maybe the US Auto Industry but that is beside the point.
  • 19 Hide
    tayb , June 15, 2009 2:42 PM
    I gotta say. Bing works well. I'm not yet using it on a daily basis but when I can't find what I'm looking for on google I try bing and more often than not I find what I am looking for. This isn't the usual annual search engine from Microsoft. They might actually be on to something with the Bing algorithm.
Other Comments
  • 2 Hide
    monkeysweat , June 15, 2009 2:40 PM
    i think they're just making sure it isnt better, or at least make sure they keep ahead
  • 19 Hide
    tayb , June 15, 2009 2:42 PM
    I gotta say. Bing works well. I'm not yet using it on a daily basis but when I can't find what I'm looking for on google I try bing and more often than not I find what I am looking for. This isn't the usual annual search engine from Microsoft. They might actually be on to something with the Bing algorithm.
  • 25 Hide
    crockdaddy , June 15, 2009 2:43 PM
    Competition never hurt anyone. Well ... except maybe the US Auto Industry but that is beside the point.
  • 7 Hide
    cadder , June 15, 2009 2:44 PM
    Google's algorythm is simple- whoever pays them the most gets put at the top of the list. It's all about the money.

    At least half the time I search for something I know to discard the first couple of screens of results as being worthless.
  • 6 Hide
    Hanin33 , June 15, 2009 2:54 PM
    update your headline, Jane! :)  *shows off his grammar police patch*
  • 6 Hide
    mtyermom , June 15, 2009 3:00 PM
    Hanin33update your headline, Jane! *shows off his grammar police patch*



    haha WTF is an agorithm?
    (We still love you, Jane)
  • 6 Hide
    one-shot , June 15, 2009 3:18 PM
    Can anyone expect a direct competitor to NOT take a little peak into it's rival's new shiny product? It makes complete sense, and I'd be more surprised if Google didn't have any respect for MSFT's new search engine.
  • 1 Hide
    blitzenn , June 15, 2009 3:18 PM
    wasn't it supposed to be Eggo-rithm? ummhh, hungry!
  • -6 Hide
    blitzenn , June 15, 2009 3:19 PM
    hahaha! All of these Google Stck holder refuse to believe Google is the next AOL! Hahaha! Blind fools sail sunken ships!
  • 5 Hide
    vladtepes , June 15, 2009 3:31 PM
    Hanin33update your headline, Jane! *shows off his grammar police patch*


    Do you mean she should check her SPELLING?
  • 3 Hide
    Parrdacc , June 15, 2009 3:34 PM
    It really won't matter. Sounds to me that if Google is this concerned they will sooner or later just try and sue Microsoft claiming they stole their algorithm or parts of it. After all it is apparently a tried and true business model now a days. If its better or a threat sue them on whatever sliver of claims we can make.
  • 6 Hide
    deuce271 , June 15, 2009 3:35 PM
    DO YOU GUYS PROOFREAD ANYTHING ANYMORE?
  • 2 Hide
    tayb , June 15, 2009 3:39 PM
    ParrdaccIt really won't matter. Sounds to me that if Google is this concerned they will sooner or later just try and sue Microsoft claiming they stole their algorithm or parts of it. After all it is apparently a tried and true business model now a days. If its better or a threat sue them on whatever sliver of claims we can make.


    No it would be more like the EU telling Microsoft Bing can't be a part of the internet because it is not fair to other smaller search engines.
  • 0 Hide
    Anonymous , June 15, 2009 3:49 PM
    What ever happened to Cuil.com? I thought it was supposed to change the way we search? Guess not.

    And I'm thinking of blocking bing unless MS issue's a utility to implement network wide strict filtering.
  • 6 Hide
    geoffs , June 15, 2009 4:10 PM
    The New York Post is not exactly a shining example of investigative reporting or journalistic integrity. Always consider the source.
  • 4 Hide
    p05esto , June 15, 2009 4:10 PM
    BING is actually pretty cool. I didn't expect much but it grew on me quick and is fantastic. It's also quicker to type than google.com. Not sure, but if MS could streamline their online presence, streamline and integrate with Windows a little more they'd really have something good. BING is a very good start for them. Keep it up MS, you're on a roll with XBOX, WIN7 and now BING. Oh how things change from a couple years ago.
  • 4 Hide
    drunknmunkys , June 15, 2009 4:23 PM
    Google is due for a little overhaul anyway, it's been the same for a while now. They seem to have been focusing on creating google-branded internet apps and not working on their engine.
  • 2 Hide
    hunter315 , June 15, 2009 4:23 PM
    If bing got a crack team of google engineers together, they are either going to figure out that it sucks pretty quick, or we are going to get a new improved google, im hoping for the second one. But some of those bing commercials are just plain weird.
  • 1 Hide
    warezme , June 15, 2009 4:26 PM
    agorithm - taken from the latin ago as in the past and rithm what young people gyrate to from a musical pattern or beat.....,

    beat - to strike, assault, derivitives are beaten, beat down....,

    down - underneath, the bottom, a direction....,
  • 0 Hide
    Anonymous , June 15, 2009 4:48 PM
    Algorithm, not Agorithm, or Algorythm
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