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Google Researching Bing's Algorithm

Next news
10:21 AM - June 15, 2009 by Jane McEntegart

It looks like Google may be a little more worried about Microsoft’s new decision making engine than its Chief Executive Officer is willing to let on.

Last week Google CEO Eric Schmidt told FOX Business Network that the arrival of Bing won’t change what Google is doing. "It's not the first entry for Microsoft. They do this about once a year," Schmidt told the Fox Business Network earlier in the week. "I don't think Bing's arrival has changed what we're doing. We are about search, we're about making things enormously successful, by virtue of innovation," said Schmidt adding that Google has a different focus. "Google is about getting all the information and organizing it. Yahoo has a different strategy. We think ultimately Bing will evolve to a different strategy as well."

However a dramatically titled piece in the New York Post (think ‘Fear Grips Google’ in all caps), we learn that Sergey Brin is worried enough to put together a team of top engineers who will begin making urgent improvements to Google, starting immediately. Not only that, but the Post cites inside sources who say the team is led by Brin himself and is an effort to determine how Bing's crucial search algorithm differs from that of Google’s.

We highly doubt Google is in a flap over Bing, at least not to the extent portrayed in the piece by the Post. That said, one of Google’s co-founders rolling up his sleeves and playing a major role in a project isn’t something to ignore. Watch this space.

Source : Tom's Hardware US

Talkback
Add your comment
MonkeySweat 06/15/2009 4:40 PM
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-2+

i think they're just making sure it isnt better, or at least make sure they keep ahead

tayb 06/15/2009 4:42 PM
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-19+

I gotta say. Bing works well. I'm not yet using it on a daily basis but when I can't find what I'm looking for on google I try bing and more often than not I find what I am looking for. This isn't the usual annual search engine from Microsoft. They might actually be on to something with the Bing algorithm.

crockdaddy 06/15/2009 4:43 PM
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-20+

Competition never hurt anyone. Well ... except maybe the US Auto Industry but that is beside the point.

cadder 06/15/2009 4:44 PM
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-7+

Google's algorythm is simple- whoever pays them the most gets put at the top of the list. It's all about the money.

At least half the time I search for something I know to discard the first couple of screens of results as being worthless.

Hanin33 06/15/2009 4:54 PM
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-6+

update your headline, Jane! :) *shows off his grammar police patch*

mtyermom 06/15/2009 5:00 PM
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-6+

Hanin33 :
update your headline, Jane! *shows off his grammar police patch*




haha WTF is an agorithm?
(We still love you, Jane)

one-shot 06/15/2009 5:18 PM
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-6+

Can anyone expect a direct competitor to NOT take a little peak into it's rival's new shiny product? It makes complete sense, and I'd be more surprised if Google didn't have any respect for MSFT's new search engine.

blitzenn 06/15/2009 5:18 PM
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-1+

wasn't it supposed to be Eggo-rithm? ummhh, hungry!

blitzenn 06/15/2009 5:19 PM
Show
vladtepes 06/15/2009 5:31 PM
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-5+

Hanin33 :
update your headline, Jane! *shows off his grammar police patch*



Do you mean she should check her SPELLING?

Parrdacc 06/15/2009 5:34 PM
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-3+

It really won't matter. Sounds to me that if Google is this concerned they will sooner or later just try and sue Microsoft claiming they stole their algorithm or parts of it. After all it is apparently a tried and true business model now a days. If its better or a threat sue them on whatever sliver of claims we can make.

deuce271 06/15/2009 5:35 PM
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-6+

DO YOU GUYS PROOFREAD ANYTHING ANYMORE?

tayb 06/15/2009 5:39 PM
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-2+

Parrdacc :
It really won't matter. Sounds to me that if Google is this concerned they will sooner or later just try and sue Microsoft claiming they stole their algorithm or parts of it. After all it is apparently a tried and true business model now a days. If its better or a threat sue them on whatever sliver of claims we can make.



No it would be more like the EU telling Microsoft Bing can't be a part of the internet because it is not fair to other smaller search engines.

Anonymous 06/15/2009 5:49 PM
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-0+

What ever happened to Cuil.com? I thought it was supposed to change the way we search? Guess not.

And I'm thinking of blocking bing unless MS issue's a utility to implement network wide strict filtering.

geoffs 06/15/2009 6:10 PM
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-6+

The New York Post is not exactly a shining example of investigative reporting or journalistic integrity. Always consider the source.

p05esto 06/15/2009 6:10 PM
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-4+

BING is actually pretty cool. I didn't expect much but it grew on me quick and is fantastic. It's also quicker to type than google.com. Not sure, but if MS could streamline their online presence, streamline and integrate with Windows a little more they'd really have something good. BING is a very good start for them. Keep it up MS, you're on a roll with XBOX, WIN7 and now BING. Oh how things change from a couple years ago.

drunknmunkys 06/15/2009 6:23 PM
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-4+

Google is due for a little overhaul anyway, it's been the same for a while now. They seem to have been focusing on creating google-branded internet apps and not working on their engine.

hunter315 06/15/2009 6:23 PM
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-2+

If bing got a crack team of google engineers together, they are either going to figure out that it sucks pretty quick, or we are going to get a new improved google, im hoping for the second one. But some of those bing commercials are just plain weird.

warezme 06/15/2009 6:26 PM
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-1+

agorithm - taken from the latin ago as in the past and rithm what young people gyrate to from a musical pattern or beat.....,

beat - to strike, assault, derivitives are beaten, beat down....,

down - underneath, the bottom, a direction....,

Anonymous 06/15/2009 6:48 PM
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-0+

Algorithm, not Agorithm, or Algorythm

jsloan 06/15/2009 6:53 PM
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-1+

cadder :
Google's algorythm is simple- whoever pays them the most gets put at the top of the list. It's all about the money.At least half the time I search for something I know to discard the first couple of screens of results as being worthless.



you know i have to agree.

D_Kuhn 06/15/2009 7:05 PM
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-7+

It DOES seem that Google sometimes weighs sites that are selling things far too heavily. I don't know how many times I've gone looking for a manufacturers website for some reason (say... to download device drivers) and Google listed a dozen commercial sites BEFORE the actual manufacturer who I spelled out in the search terms.

I rely on Google constantly at work and home, it's one of the best products introduced in the last 30 years... but IMO competition is good and just like I'm glad Apple is out there giving M$ a hard time, I think a solid competitor to Google would be good for us all.

chaohsiangchen 06/15/2009 7:06 PM
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-4+

Anyone who has ever done porn search on both google and bing knows that which one is better for that matter. Google indeed needs to worry about it, since we all know too well what the Internet is mostly about today.

apmyhr 06/15/2009 7:16 PM
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-5+

I partly decide what search engine to use based on which one has the best News page. I have been using Live (Bing) for almost a year now. But I finally had to switch back to Google after I saw that Madonna was once again the top headline under Live news last Friday. Guess what Google's top headline was. It was a little insignificant event called the Iranian election, not nearly as important as Madonna and her adoption (just kidding of coarse). Also, I have come to realize that Google is still just better with results in general, especially when it comes to debugging programs or computer problems.

Shadow703793 06/15/2009 7:23 PM
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-0+

Hold on a sec... just exactly how can Google reverse engineer or "look in to" the Bing algorithm? Wouldn't Microsoft have patents for it? Would they just run search terms over and over again and compare them to Google's own results?

starryman 06/15/2009 7:42 PM
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--2+

Tried Bing and decided to look up my company which is well established on the web for 8 years (SEO has been tweaked for years and shows up well on Yahoo and Google.) The results from Bing... lots of convoluted results,and worst, several porno sites on the first page results. Now I know how Bing will be popular, throw in porno into the results.

JMcEntegart 06/15/2009 7:43 PM
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-1+

Woops, sorry everyone. I must be asleep at the wheel. Believe it or not, after I read the comments I sat here staring at my monitor saying, "Algorithm... a-l-g-o-r-i-t-h-m... Algorithm...that's totally what I have in there..." Until eventually I asked someone else (tuan) and he was like "...dude, you're missing the L."

Face/palm.

Fix should be live in the next few minutes.

ravewulf 06/15/2009 7:55 PM
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-0+

chaohsiangchen :
Anyone who has ever done porn search on both google and bing knows that which one is better for that matter. Google indeed needs to worry about it, since we all know too well what the Internet is mostly about today.


Starts playing Avenue Q's "The Internet is for Porn"

(for those who don't know, it's a song in a musical)

tayb 06/15/2009 7:58 PM
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-3+

starryman :
Tried Bing and decided to look up my company which is well established on the web for 8 years (SEO has been tweaked for years and shows up well on Yahoo and Google.) The results from Bing... lots of convoluted results,and worst, several porno sites on the first page results. Now I know how Bing will be popular, throw in porno into the results.



What company is this that you managed to get porn results? And did you already disable the safe search? Do tell. I keep hearing of people getting porn results and videos showing up and starting on their but despite my best efforts I can't seem to get a porn link to show up on accident with safe search on.

stufmenatooba 06/15/2009 8:17 PM
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-0+

ravewulf :
Starts playing Avenue Q's "The Internet is for Porn"

(for those who don't know, it's a song in a musical)



Internet is for Porn

otacon72 06/15/2009 9:55 PM
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-3+

Bing isn't half bad.. like was said.. competition is good.


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