Google Researching Bing's Algorithm

Last week Google CEO Eric Schmidt told FOX Business Network that the arrival of Bing won’t change what Google is doing. "It's not the first entry for Microsoft. They do this about once a year," Schmidt told the Fox Business Network earlier in the week. "I don't think Bing's arrival has changed what we're doing. We are about search, we're about making things enormously successful, by virtue of innovation," said Schmidt adding that Google has a different focus. "Google is about getting all the information and organizing it. Yahoo has a different strategy. We think ultimately Bing will evolve to a different strategy as well."

However a dramatically titled piece in the New York Post (think ‘Fear Grips Google’ in all caps), we learn that Sergey Brin is worried enough to put together a team of top engineers who will begin making urgent improvements to Google, starting immediately. Not only that, but the Post cites inside sources who say the team is led by Brin himself and is an effort to determine how Bing's crucial search algorithm differs from that of Google’s.

We highly doubt Google is in a flap over Bing, at least not to the extent portrayed in the piece by the Post. That said, one of Google’s co-founders rolling up his sleeves and playing a major role in a project isn’t something to ignore. Watch this space.

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  • Competition never hurt anyone. Well ... except maybe the US Auto Industry but that is beside the point.
    25
  • I gotta say. Bing works well. I'm not yet using it on a daily basis but when I can't find what I'm looking for on google I try bing and more often than not I find what I am looking for. This isn't the usual annual search engine from Microsoft. They might actually be on to something with the Bing algorithm.
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  • i think they're just making sure it isnt better, or at least make sure they keep ahead
    2
  • I gotta say. Bing works well. I'm not yet using it on a daily basis but when I can't find what I'm looking for on google I try bing and more often than not I find what I am looking for. This isn't the usual annual search engine from Microsoft. They might actually be on to something with the Bing algorithm.
    19
  • Competition never hurt anyone. Well ... except maybe the US Auto Industry but that is beside the point.
    25