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Microsoft Trashes Google Docs in New Commercials

By - Source: Microsoft | B 36 comments

Microsoft's latest ad campaign pulls no punches.

Microsoft hasn't been shy about criticizing Google over the last few months. The company's been telling users they're getting 'Scroogled' since November. However, this time around, Redmond is taking a different tack. The company has just released two new commercials about Office 365 vs. Google Docs.

The first is titled "Google Docs isn't worth the gamble" and warns users that "converting Office files into Google Apps is a gamble."

"When you open a Microsoft Office application, you know what you're going to get," Microsoft's Jake Zborowski wrote on the company's Office 365 blog, later adding, "Productivity software is built to help people communicate. It's more than just the words in a document or presentation; it's about the tone, style and format you use to convey an overall message. People often entrust important information in these documents -- from board presentations to financial analyses to book reports. You should be able to trust that what you intend to communicate is what is being seen."

The video then shows two guys in a casino trying to decide what kind of game they should play. One of them spies a 'Google Docs' table and heads over with a little encouragement from the guy working the table. The game is simple: Open a Microsoft Office document with Google Docs with no loss of data or any format discrepancies and win. No prizes for guessing how it went (it is a Microsoft commercial after all), but check it out for yourself below:

Google Docs Isn't Worth the Gamble

The next commercial aims to show users how using Google Docs can harm your productivity. The ad features a group of guys playing half-court basketball together. On one team, there's Microsoft Office. The other has a less athletic looking Google Docs. Google Docs eventually admits that he's 'got some deficiencies' after a team mate points out that he is impacting productivity to the point where the rest of the team has to work harder. 

"Many basic features are missing from Google Docs like grammar check, support for columns, custom date formats, slide numbers, and mail merge," writes Zborowski. "Add to that the many more advanced capabilities missing from Google Docs like Power Pivot, SmartArt, watermarks, master slides, image editing, slicers, and information rights management -- and you watch your productivity start to decline."

Check out the second commercial here:

A Productivity Team Player

It's not clear if Microsoft plans to air these ads on TV or if they'll be internet only. You can see Microsoft's blog posts on the ads here and here.

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  • 25 Hide
    dsigned , May 13, 2013 9:20 AM
    Way to go Microsoft "Our expensive service is better than their free service!" Maybe they're comparing corporate environments, in which case they might have a point, and I don't know enough about the pricing differences to comments on that.
    For personal use, I would say that Google Docs has never been a replacement for MS Word. A supplement would be a better description. I don't need MS Word all the time, just when I'm doing something that requires it. For a great many things, I can just type it up in Google Docs (or, heaven forbid, Gmail) and send it from there.
    And that seems to be what they're conveniently omitting. Google Docs is way faster than opening up Word, and in the majority of the cases where I use a Word processor, that's all I need.
    As for incompatibility -- isn't that just as much a Microsoft flaw as a G Docs flaw? Doesn't that imply that MS has problems making things that everyone else can open?
  • 10 Hide
    The0ne , May 13, 2013 9:44 AM
    Office is more feature rich while Google Docs is basic. While Google is ok for your basic collaboration you should consider Office/skydrive as it is much better. I've used both extensively for collaboration and prefer Office BUT there are just a lot of critical bugs that MS cannot and have not been able to address. They have a community to help but they can't keep up with the amount of bugs going on. As such I've stopped using Office/skydrive until many of them are addressed, which I believe will be almost never...as with most office quirks.
    So my recommendation today...use what you're used to because there are pros/cons to each. For those that are trying to use collaboration, you have to use skydrive. Changes by multiple users are reflected immediately like Googledoc. Working on the file in Office just means the app is constantly uploading/downloading. So use the Office webapps for collaboration, it is a must.
Other Comments
  • 5 Hide
    Gatepc , May 13, 2013 9:14 AM
    I tried office 365 and when multiple people work on a single spreadsheet it required me to save before others could see my changes. Drove me freaking crazy. Just for that reason alone I prefer Google docs.
  • 25 Hide
    dsigned , May 13, 2013 9:20 AM
    Way to go Microsoft "Our expensive service is better than their free service!" Maybe they're comparing corporate environments, in which case they might have a point, and I don't know enough about the pricing differences to comments on that.
    For personal use, I would say that Google Docs has never been a replacement for MS Word. A supplement would be a better description. I don't need MS Word all the time, just when I'm doing something that requires it. For a great many things, I can just type it up in Google Docs (or, heaven forbid, Gmail) and send it from there.
    And that seems to be what they're conveniently omitting. Google Docs is way faster than opening up Word, and in the majority of the cases where I use a Word processor, that's all I need.
    As for incompatibility -- isn't that just as much a Microsoft flaw as a G Docs flaw? Doesn't that imply that MS has problems making things that everyone else can open?
  • 7 Hide
    mykebrian , May 13, 2013 9:22 AM
    because of this commercial, i'm gonna keep using libre office or maybe i might use google docs if ever i don't got my pc
  • 9 Hide
    bvsbutthd101 , May 13, 2013 9:30 AM
    Also forgot to include that Google Docs is everywhere. It's on every computer you go on. No installation, just login to google and you're done.
  • 2 Hide
    mjv1121 , May 13, 2013 9:31 AM
    What's the problem with using M$ software? After all it's Open Source and the price is free.....oh no, wait a minute, those lying MoFos are AFTER YOUR MONEY.
  • -3 Hide
    crabdog , May 13, 2013 9:31 AM
    If it were plain text only I'd be satisfied with LibreOffice but anything with images or tables almost never works right unless it was actually created with LibreOffice. Since the large majority of docs are made with Microsoft Office you really need that to get things done.
  • 4 Hide
    DjEaZy , May 13, 2013 9:32 AM
    ... nop... no google doc's or Ms office for me... i use LibreOffice... and the end result is saved in PDF... do file discrepancies...
  • 6 Hide
    Sakkura , May 13, 2013 9:42 AM
    More often than not, the reason for format discrepancy is MS Office, not the other program you're using. It's just like how IE is traditionally the browser with the worst standards conformance.
  • 10 Hide
    The0ne , May 13, 2013 9:44 AM
    Office is more feature rich while Google Docs is basic. While Google is ok for your basic collaboration you should consider Office/skydrive as it is much better. I've used both extensively for collaboration and prefer Office BUT there are just a lot of critical bugs that MS cannot and have not been able to address. They have a community to help but they can't keep up with the amount of bugs going on. As such I've stopped using Office/skydrive until many of them are addressed, which I believe will be almost never...as with most office quirks.
    So my recommendation today...use what you're used to because there are pros/cons to each. For those that are trying to use collaboration, you have to use skydrive. Changes by multiple users are reflected immediately like Googledoc. Working on the file in Office just means the app is constantly uploading/downloading. So use the Office webapps for collaboration, it is a must.
  • 1 Hide
    West701 , May 13, 2013 9:47 AM
    Google might rule the internet, but Microsoft still rules the software world. Most clients and companies will expect MS formats. I really don't see the big deal of paying $99 bucks for a brand new version of MS Office. Microsoft Office is like Adobe Photoshop, while Google Doc/Libre office is lke GIMP. You get what you pay for.
  • 0 Hide
    CaedenV , May 13, 2013 9:51 AM
    While I definitely have my reservations about the new price of Office, I have to give MS credit for finally starting to produce some 1/2 decent commercials. They are not exactly brilliant... but the commercials they have come out with over the last month or two finally try and sell a product rather than just being... well... odd or esoteric.
    Seriously though, bring Office 365 price down a notch, or at least come out with a 2 computer plan for $50/yr instead of a 5 computer plan for $100/yr. Or bring back the Office Home and student for use on 2-3 computers like it use to be, because as it stands now, as a home user, Libre/Open Office really isn't that bad if I ever need an upgrade. Plus I already own office 2007, so why should I upgrade?
  • 1 Hide
    Jeff Krogue , May 13, 2013 9:59 AM
    I personally love goodle docs, it works seemlessly through google drive on my laptop, desktop, and android phone. I can't ask for anything more, and its free to boot. Granted I don't need to have 100% MS office compatibility for work, but I'm guessing a lot of people are in the same boat.
  • -1 Hide
    Jeff Krogue , May 13, 2013 9:59 AM
    I personally love goodle docs, it works seemlessly through google drive on my laptop, desktop, and android phone. I can't ask for anything more, and its free to boot. Granted I don't need to have 100% MS office compatibility for work, but I'm guessing a lot of people are in the same boat.
  • -1 Hide
    xalted , May 13, 2013 10:08 AM
    M$ must be afraid if they're resorting to these sort of tactics.
  • 2 Hide
    torka , May 13, 2013 10:16 AM
    LibreOffice
    Works on everything, supports everything, reads and writes everything.
  • -1 Hide
    ddpruitt , May 13, 2013 10:17 AM
    This is going to backfire on Microsoft horribly. I use both everyday and prefer Google Docs
    Documents between different versions of office aren't compatible
    The cloud service is horrible and barely works
    A corporate environment is even worse, you can't open a report some using another version sent, converting takes forever and borks the formats and formulas
    Google Docs works everywhere
    It's fairly reliable
    Anyone can open it
    Google Docs is still a little basic but it will do everything that you need. If there's a feature that you can't find you should be using something a little more professional than either
  • 0 Hide
    gm0n3y , May 13, 2013 10:54 AM
    Google docs is fine for the vast majority of home use tasks. When you need something more, just use OpenOffice/LibreOffice. There is no need to use any M$ office product unless you are a power user that needs some of the obscure MSOffice features that most people don't even know exist.
  • -1 Hide
    hannibal , May 13, 2013 11:09 AM
    MS-office has more features, but Google docks is still best tool for multiuser work. Both have their use. Depending on what you try to do. The problem for MS is that Libre office offers allmost all features that MS office does (free) and Google doc is in reality better multiuser platform. They are in tight spot in there!
  • 2 Hide
    cj_online , May 13, 2013 11:45 AM
    LOL that last part "I don't work well without the net" *cuts hoop net* is golden!! lol
  • -2 Hide
    redacid999 , May 13, 2013 12:16 PM
    The fault is with Microsoft for creating and constantly changing their own "standards" such that other software isn't compatible. Try opening a MSWord document with any other word processor, or even a slightly older version of MSWord and there is a chance it will be formatted wrong. And let's not even talk about IE.
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