Google's tablet considerably cheaper than its rival in region.
Google's budget-priced Nexus 7 tablet is gaining market share in Japan, consequently seeing the device top Apple's iPad within the region.
Based on a survey of 2,400 consumer electronics stores in Japan, Google's Nexus 7 tablet accounted for 44.4 percent of the market, while the iPad settled for 40.1 percent, according to Nikkei. The survey was conducted by market research firm BCN in December.
Nikkei said the tablet has seen its market share increase considerably due to one predominant reason: its price. Within Japan, the Nexus 7 retails for around a $100 less than Apple's least expensive tablet, the iPad Mini.
That said, the survey said that there was a shortage of the iPad Mini at stores, which may have contributed to Apple's share decline in the tablet market.
During the entirety of 2012, tablet sales in Japan stood at 3.6 million units, which is expected to increase to 4.9 million in 2013, according to figures from IDC Japan.