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Report: HP and Dr. Dre to Join Forces

Next news
2:21 PM - August 17, 2009 by Jane McEntegart

Dr. Dre and HP have reportedly teamed up and announced a new line of headphones, laptops and software designed to give great sound quality.

Dr. Dre and Monster this summer announced a new line of headphones called Beats by Dr. Dre. Designed with the best quality of sound in mind, the headphones retail for $350. According to CNet (which cites people familiar with the matter), the artist has collaborated with HP and Interscope Chairman Jimmy Iovine on a line of premium-priced laptops, headphones and software that are designed to educate the masses on what music should sound like when you hook up a set of decent headphones.

CNet goes on to say Iovine would not discuss HP or any other company that may be involved during an interview last week but he did confirm that he and Dr. Dre are part of a plan to reconstruct the entire "digital music ecosystem."

"I just want our product to sound better," Iovine told CNet. "The record business committed many, many mistakes in the last 10 years, and I'm right in there. One of them was letting its product get degraded," he said. "It's one thing to let it get stolen, it's another to allow it to be degraded because then you really don't have a chance...video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That's something we can fix."

Check out the full story here.

Source : Tom's Hardware US

Talkback
Add your comment
icepick314 08/17/2009 8:36 PM
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-6+

is he in bankruptcy?

seems like he's whoring his name alot these days...

Anonymous 08/17/2009 8:41 PM
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As somebody in that field, it's all a bunch of meaningless elitism, and I doubt they have some brilliant and original product to blow away the established products. Nothing makes you look cooler than complaining about how it isn't as good as it was back in the day. Although the major record labels now are all pretty much shite-factories churning out stuff that sounds like everything else they release, but most of it does sound pretty good from a sound quality perspective... Dre is a pop-princess now anyways, much like Justin Timberlake and Christina Aguilera, not cool, underground and original like he was in the 90s...

Bullheaded67 08/17/2009 8:52 PM
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Actually, the Beats headphones are very good for that price range. Of course he is getting paid but if he is also helping to raise the audio quality of the industry then I am all for it.

We have become so jaded as a society that it is hard to imagine someone doing something altruisticly.

griffed88 08/17/2009 8:58 PM
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lol yet another scheme to get the cash from uniformed consumers

Aintry 08/17/2009 9:07 PM
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I'd be a lot more impressed if HP had announced it was teaming up with engineers at Bowers & Wilkins.

hellwig 08/17/2009 9:14 PM
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So this article is about $350 headphones, and an un-substantiated rumor that Dr. Dre MIGHT have worked with HP on a laptop. Good to know I guess.

ubernoobie 08/17/2009 9:18 PM
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Nah, I'll stick with a razer fata1ty headphones for now

Anonymous 08/17/2009 10:01 PM
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griffed88 wrote:
"lol yet another scheme to get the cash from uniformed consumers"

As opposed to those who wear more casual clothing?

mlopinto2k1 08/17/2009 10:04 PM
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uniformed :
griffed88 wrote:"lol yet another scheme to get the cash from uniformed consumers"As opposed to those who wear more casual clothing?

Now THAT is funny! I believe he meant, "un-IN-formed". Right?

mlopinto2k1 08/17/2009 10:06 PM
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Dr. Dre makes millions upon MILLIONS of dollars from his musical prowess and you think HE'S the one whoring his name??? LOL - If I didn't know any better I would think Dr. Dre could buy Interscope Records and HP and still have money left over to buy a pair of those headphones and a laptop.

kentlowt 08/17/2009 10:34 PM
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Hmm. I could get a pair of grados headphones for that price. They better be some of the best headphones made for that price.

yadz 08/17/2009 11:35 PM
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mlopinto2k1 :
Dr. Dre makes millions upon MILLIONS of dollars from his musical prowess and you think HE'S the one whoring his name??? LOL - If I didn't know any better I would think Dr. Dre could buy Interscope Records and HP and still have money left over to buy a pair of those headphones and a laptop.



Actually Interscope and HP are publicly owned multi-billion dollar corporations, HP is worth 113 billion dollars, even Bill Gates doesn't have that much money. Dr. Dre is worth around 150 million dollars therefore he'll require around 1000x of his current net worth to purchase HP and interscope. So don't just go around forums posting crap.

Platypus 08/18/2009 12:00 PM
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yadz :
So don't just go around forums posting crap.


But that's what Tom's writers do...

ZING!

doomtomb 08/18/2009 12:35 PM
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I'm tired of people saying things like:

griffed88 :
lol yet another scheme to get the cash from uniformed consumersI'm tired of people saying things like:


It's called business, capitalism. Dr. Dre is trying to make money and raise sound quality. Just because someone is doing something to make money doesn't mean it's wrong. Dr. Dre is a powerful figure in the music industry and he's trying a business plan that has a positive impact on the rest of us, whether or not you buy his headphones. Seems legit to me.

ph3412b07 08/18/2009 1:17 AM
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I wonder if they'll ship with his track "Bitches Ain't Shit"

mlopinto2k1 08/18/2009 1:45 AM
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Platypus :
But that's what Tom's writers do...ZING!

Are you kidding me? You need to re-read what I wrote before you make an ass out of yourself trying to make me look stupid. I said, "IF I DIDN'T KNOW ANY BETTER". What is your problem anyway? HP is a corporation and Dr. Dre is one person. Why on earth would I seriously compare the two? I am just pissed that people are saying Dr. Dre is WHORING his name. POST CRAP... Pffff

rpmrush 08/18/2009 3:01 AM
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Ut-o. Dre fan boi sounds mighty upset. Business is all about endorsements to give mediocre products a leg to stand on. I don't care who is on the Wheaties box..they still taste like crap. lol. If the headphones sound good, it's got nothing to do with Dre. The price however has everything to do with his name.

rigaudio 08/18/2009 4:08 AM
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Raising sound quality? It probably just cuts the mids and boosts the lows. It will NOT increase the sample rate or bit depth of the stuff you listen to. Crap goes in, crap goes out. Buy a pair of frequency-flat headphones for half the price.

Platypus 08/18/2009 4:26 AM
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mlopinto2k1 :
Are you kidding me? You need to re-read what I wrote before you make an ass out of yourself trying to make me look stupid. I said, "IF I DIDN'T KNOW ANY BETTER". What is your problem anyway? HP is a corporation and Dr. Dre is one person. Why on earth would I seriously compare the two? I am just pissed that people are saying Dr. Dre is WHORING his name. POST CRAP... Pffff


lol... is this nerdrage even aimed in the right direction? I was merely taking an affectionate pot-shot at our esteemed writers. I appreciate the content they provide and their ability to keep us in the loop on the latest activities of the "Doctor", but it's just so easy to nit-pick their frequent spelling and grammatical errors. I suppose I could have put a smiley face at the end of my comment to illustrate the attempt at humor.

But what on earth were you referring to, Mlop?

christop 08/18/2009 6:24 AM
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YEAH KICK BACK RELAX WHILE i DOWNLOAD YO TRACKS... LOL

mlopinto2k1 08/18/2009 12:46 PM
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Platypus :
lol... is this nerdrage even aimed in the right direction? I was merely taking an affectionate pot-shot at our esteemed writers. I appreciate the content they provide and their ability to keep us in the loop on the latest activities of the "Doctor", but it's just so easy to nit-pick their frequent spelling and grammatical errors. I suppose I could have put a smiley face at the end of my comment to illustrate the attempt at humor.But what on earth were you referring to, Mlop?



Sorry bout that, I realized I quoted and the wrong comment and got pissed . LOL! You know who it was meant for.

cjl 08/18/2009 2:09 PM
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Bullheaded67 :
Actually, the Beats headphones are very good for that price range. Of course he is getting paid but if he is also helping to raise the audio quality of the industry then I am all for it.We have become so jaded as a society that it is hard to imagine someone doing something altruisticly.


For $350, you can get FAR better headphones than the Beats (for example the Denon AH-D2000, Grado SR325is, or Sennheiser HD650, among others). Dre is trying to sell stuff, not raise the quality of the audio in the industry (which is in desperate need of improvement, I might add...).

Jerther 08/18/2009 8:14 PM
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Put some gold on it, so that at least it looks like 350$

danny69t 08/19/2009 11:23 AM
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But the question really is: is DRE "Still D.R.E." ? :))

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