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UK TV Network ITV Has Warned Apple Against 'iTV' Name

By - Source: Telegraph | B 53 comments

Sorry Apple, that name is taken.

It's not unusual for a hotly anticipated product to be given a name before the company responsible for it has even announced its existence. The Galaxy Nexus is a prime example of this: for months, everyone was certain the flagship Android 4.0 device would be dubbed the Nexus Prime. However, when it launched, it was unveiled as the Galaxy Nexus.

This is a very common occurrence for Apple products in particular, which tend to generate a whirlwind of rumors and gossip in the months leading up to their launch. The rumored Apple television is no exception; everyone is fairly certain Apple will call the HDTV it's apparently working on 'the iTV.' However, there's one small problem with that plan: The iTV moniker belongs to someone else.

British TV network ITV has been around since the 1950s and is the biggest commercial broadcaster in the UK. Rather unsurprisingly, it seems the rumors of Apple's plans for a television set haven't gone unnoticed by the powers that be at ITV. The London Telegraph reports that ITV has written to Apple to warn it off using 'iTV' with Apple-branded smart televisions. In fact, CEO Adam Crozier raised the issue back in 2010, worried that Apple's 'i' trend would be carried through to TVs if and when Cupertino decided to enter that market.

But here's the thing: according to the Telegraph, Crozier was assured that Apple "would not muscle into its territory" at least as far as the UK market is concerned.

The worry now is that with a new CEO in power, Apple will go back on its word. If Apple does decide to go with the iTV name, it will likely cause problems in the UK. There's always the chance that Apple will call it iTV everywhere but the UK marker, but that seems unlikely to us. So, what will Apple's new TV be called? Submit your guess in the comments below!

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Top Comments
  • 15 Hide
    g00fysmiley , February 16, 2012 3:13 PM
    ishouldhavegonewithgoogletv
  • 11 Hide
    silentbobdc , February 16, 2012 3:31 PM
    How about the i'Madouche or i"matard . You'd have to be to pay 3-4x what a 42" tv is worth just to get a crApple logo on it.
  • 10 Hide
    Anonymous , February 16, 2012 3:16 PM
    The should keep quiet and then sue if Apple infringes.
Other Comments
  • -4 Hide
    JamesSneed , February 16, 2012 3:03 PM
    aTV
  • 8 Hide
    drwho1 , February 16, 2012 3:08 PM
    iHDTV
    There Apple, send me the check now.
  • 0 Hide
    quorthon1204 , February 16, 2012 3:08 PM
    iTeeVee?
  • 15 Hide
    g00fysmiley , February 16, 2012 3:13 PM
    ishouldhavegonewithgoogletv
  • -4 Hide
    digitalzom-b , February 16, 2012 3:13 PM
    drwho1iHDTVThere Apple, send me the check now.


    Blast! Beat me to it :( 

    iLCDTV
  • 10 Hide
    Anonymous , February 16, 2012 3:16 PM
    The should keep quiet and then sue if Apple infringes.
  • -3 Hide
    Anonymous , February 16, 2012 3:17 PM
    iMedia
  • 7 Hide
    tsnorquist , February 16, 2012 3:24 PM
    It'll probably be something along the lines of:

    - iNtertainment
    - iVision
    - iTele
    - iTheater
    - iBroadcast
    - iMwayOverPricedforaTV
  • 11 Hide
    silentbobdc , February 16, 2012 3:31 PM
    How about the i'Madouche or i"matard . You'd have to be to pay 3-4x what a 42" tv is worth just to get a crApple logo on it.
  • 4 Hide
    leafman420 , February 16, 2012 3:34 PM
    Who cares. Still not going to buy an Apple.
  • 3 Hide
    back_by_demand , February 16, 2012 3:45 PM
    iMgonnausethenameiTVanywayanddragthecasethroughthecourtsforyears
    ...
    iWillthenpayamassiveoutofcourtsettlementandusethenameanywaybecause
    ...
    iTdoesntmatterifitsillegalornotaslongasyouhavelotsofmoney
    ...
    iThinkJohnnyCochranewouldbeproud
  • 0 Hide
    freggo , February 16, 2012 3:46 PM
    iMV as in Media Vision.
    It's not just Tele anymore, it's Media and Data and oh crap what else more :-)

  • 6 Hide
    pjmelect , February 16, 2012 3:46 PM
    Apple has a habit of stealing English trademarked names, the name Apple itself was "stolen" from the Beatles.
  • -1 Hide
    xellow , February 16, 2012 3:53 PM
    iDio-TV
  • -1 Hide
    graveyard pit , February 16, 2012 3:57 PM
    iMamoron TV
  • 4 Hide
    back_by_demand , February 16, 2012 4:10 PM
    pjmelectApple has a habit of stealing English trademarked names, the name Apple itself was "stolen" from the Beatles.

    Not just the English and not just trademarks, the iPhone, iPod and iPad were all names in use by other companies
  • -3 Hide
    jgutz2006 , February 16, 2012 4:13 PM
    Official name will be "iTelevision" which people will abbreviate on their own to iTV, thus making it completely legal as long as their packaging spells it out. They could easily sell it as iTV elsewhere and phonetically it will sound the same worldwide
  • 0 Hide
    Anonymous , February 16, 2012 4:14 PM
    @pjmelect
    You do know The Beatles didn't invent apples right?
  • 3 Hide
    headscratcher , February 16, 2012 4:20 PM
    iCan'tBelieveIt'sNotBetter
  • 0 Hide
    MKBL , February 16, 2012 4:20 PM
    Following the "P" rule

    - iPlate
    - iPlace
    - iPanel
    - iPan
    - iPlay
    - iPal

    If not,
    - iCanvas
    - iWindow (of course it shouldn't be... we all know how much SJ hated windows)
    - iBoard
    - iCenter
    - iStation
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