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Nokia's Smartphone Strategist Leaves Company

By - Source: Reuters | B 14 comments

Ilari Nurmi leaves Nokia after a disappointing reveal of the Lumia 920 and Lumia 820 last month.

Reuters reports that Ilari Nurmi, former vice president of product marketing at Nokia, has left the company. He departs after Nokia revealed its new Windows Phone 8 smartphones at a launch event last month which failed to impress investors. Nurmi was responsible for the company's smartphone strategy prior to his departure.

Investors sent stock plummeting 16-percent last month after complaining that the struggling Finnish smartphone maker didn't disclose pricing, the date of availability, and what operators would carry the devices. John Jackson, an analyst with Boston-based market research firm CCS Insight, said Nokia's failure to disclose the information was a "tactical mistake."

"[Nokia] is playing a game of chicken with investor patience, and, as of today, it's losing" Jackson told The Seattle Times last month. "I think investors seemed to be expecting something more revolutionary and I think that's an unreasonable expectation."

"This is a very important milestone," Microsoft CEO Steve Ballmer said during Nokia's Windows Phone 8 reveal last month. The success of the Lumia phones is crucial to both Nokia and Microsoft who are struggling to compete with Apple and handset makers using Google's highly-popular open-source mobile platform, Android.

Nokia has already launched a line of sleek phones based on Windows Phone 7, but Nokia is still falling behind rivals, taking in more than 3 billion euros in operating loses in the past 18 months. Like RIM and its BlackBerry 10 platform, Nokia's new Windows Phone 8 devices are seen as a make-it-or-break-it scenario.

The success of these two new phones may depend on the Windows 8 platform itself. To Nokia's defense, Microsoft is keeping the new mobile OS details under wraps until the official launch on October 29, just days after Windows 8 hits the streets. Only then will consumers, critics and investors fully realize how these new phones will interact with Windows 8, the Xbox consoles, and Windows RT.

AT&T announced on Thursday that it will offer both Lumia phones this November – the Lumia 920 will be an exclusive. So far pricing hasn't been announced here in the States, but over in Italy the Lumia 920 will sell for 599 euros ($770), or 5,700 Swedish crowns ($860), both of which excludes subsidies.

As for Nurmi's departure, Reuters reports that it was "unclear whether he left on his own accord." Nokia also declined to comment on the circumstances surrounding his departure.

 

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  • 16 Hide
    cknobman , October 8, 2012 2:22 PM
    "This is a very important milestone," Microsoft CEO Steve Ballmer said during Nokia's Windows Phone 8 reveal last month. The success of the Lumia phones is crucial to both Nokia and Microsoft who are struggling to compete with Apple and handset makers using Google's highly-popular open-source mobile platform, Android.

    Really Steve??? Then why in the F_CK are you coming out with AT&T exclusives?????

    Make your f_cking products available on all the carriers if you want to have a chance. I am on Sprint and guess what there is not a single f_cking Windows 8 Phone coming out this year (and nothing planned in the foreseeable future).
Other Comments
  • 16 Hide
    cknobman , October 8, 2012 2:22 PM
    "This is a very important milestone," Microsoft CEO Steve Ballmer said during Nokia's Windows Phone 8 reveal last month. The success of the Lumia phones is crucial to both Nokia and Microsoft who are struggling to compete with Apple and handset makers using Google's highly-popular open-source mobile platform, Android.

    Really Steve??? Then why in the F_CK are you coming out with AT&T exclusives?????

    Make your f_cking products available on all the carriers if you want to have a chance. I am on Sprint and guess what there is not a single f_cking Windows 8 Phone coming out this year (and nothing planned in the foreseeable future).
  • 0 Hide
    Anonymous , October 8, 2012 2:27 PM
    relax! it's just a phone!!

    http://www.engadget.com/2012/09/25/iphone-5-lumia-920-image-stabilization-face-off/
    http://www.engadget.com/2012/09/26/lumia-920-low-light-shootout/
  • 2 Hide
    Anonymous , October 8, 2012 2:28 PM
    Simply a REALLY dumb move not to include 808's Pureview camera in this new "flagship" model. But then again, iphone 5 actually decreased it's image sensor size so.... my wallet's safe.
  • 3 Hide
    halcyon , October 8, 2012 2:45 PM
    cknobman"This is a very important milestone," Microsoft CEO Steve Ballmer said during Nokia's Windows Phone 8 reveal last month. The success of the Lumia phones is crucial to both Nokia and Microsoft who are struggling to compete with Apple and handset makers using Google's highly-popular open-source mobile platform, Android.Really Steve??? Then why in the F_CK are you coming out with AT&T exclusives????? Make your f_cking products available on all the carriers if you want to have a chance. I am on Sprint and guess what there is not a single f_cking Windows 8 Phone coming out this year (and nothing planned in the foreseeable future).

    Keep it in perspective, its only a phone. Its not a life or death situation (or at least, it shouldn't be).
  • 0 Hide
    bllue , October 8, 2012 2:47 PM
    Great line of phones but marketing I think hasn't been the best. This guy was probably fired for failing
  • 4 Hide
    Kami3k , October 8, 2012 2:58 PM
    The last thing Windows phone platform needs is to have some of the best phones on selected carriers.

    Android can get away with doing that, there are plenty of great phones and it already have the largest market share.

    Ballmar needs to be replaced, and that needed to happen years ago. As I've said many times before, far too many failures of superior products on his leadership.
  • 3 Hide
    halcyon , October 8, 2012 3:01 PM
    Kami3kThe last thing Windows phone platform needs is to have some of the best phones on selected carriers.Android can get away with doing that, there are plenty of great phones and it already have the largest market share. Ballmar needs to be replaced, and that needed to happen years ago. As I've said many times before, far too many failures of superior products on his leadership.

    Very true indeed.
  • 3 Hide
    CaedenV , October 8, 2012 3:16 PM
    It seems to me that if all that investors wanted was pricing and release dates that these could easily be cleared up by a simple press release.

    Personally I watched the original product announcement and was pretty happy with everything about the phone except for the lack of SD card support. This is especially important for a phone that for me would likely replace my camera and could fill rather quickly (what you lack in talent, make up for in numbers... surely you will get a lucky good shot in there lol).

    But, with rumors of the phone costing over $700 (unlocked/without contract), being tied exclusively to ATT (though T-Mobile should work with a simple hack or an unlocked version), and rumors that WP8 may see delays or an unfinished OS release that will be patched with updates, all makes it seem like it could be a rough start for what would otherwise be an excellent phone.
  • 1 Hide
    cinergy , October 8, 2012 4:37 PM
    People come and go. So what? Funny how (mostly American) media tends to pick all the negative news from Nokia and not the positive ones. Apple have had a *tons* of issues with their not-so-impressive iPhone5 but none of those have been reported here. Let me recap: IOS6 maps are a big failure with missing and warped data, WLAN problems with certain operators, hardware quality issues witch scratched aluminum finishes, camera purple hue issues,... The truth is that Apple and rest of the bunch are afraid of Nokia's technically and design-wise superior phones and thus the negative press.
  • 1 Hide
    Bloob , October 8, 2012 4:57 PM
    caedenvIt seems to me that if all that investors wanted was pricing and release dates that these could easily be cleared up by a simple press release.Personally I watched the original product announcement and was pretty happy with everything about the phone except for the lack of SD card support. This is especially important for a phone that for me would likely replace my camera and could fill rather quickly (what you lack in talent, make up for in numbers... surely you will get a lucky good shot in there lol).But, with rumors of the phone costing over $700 (unlocked/without contract), being tied exclusively to ATT (though T-Mobile should work with a simple hack or an unlocked version), and rumors that WP8 may see delays or an unfinished OS release that will be patched with updates, all makes it seem like it could be a rough start for what would otherwise be an excellent phone.


    It's 599eur, traditionally that has translated to $599. There is also the 820 that, while lacking in ppi, tops, for example, the HTC 8X ( super sensitive touch, best sunlight readability, and microSD-card
  • 0 Hide
    megahustler , October 8, 2012 5:17 PM
    Quote:
    Nokia's Smartphone Strategist Leaves Company


    My first thought was - Nokia had a smartphone strategist?!
  • -1 Hide
    mikenygmail , October 8, 2012 7:14 PM
    AMD Unveils Potential Game Changing Tablet Platform:

    http://www.streetinsider.com/Analyst+Comments/AMD+%28AMD%29+to+Unveil+Potential+Game-Changing+Tablet+Platform+Oct.+9th/7777930.html
  • 1 Hide
    back_by_demand , October 8, 2012 9:17 PM
    You have to understand why there are such things as carrier exclusives, I don't like it but I understand why it is done
    ...
    A carrier will offer to subsidise the handset cost down massively to the end user, so they get it cheap and more likely to have it, this subsidy is paid for by excluding the competition
    ...
    The issue people have therefore is not with the phone, or the operating system, but with the carrier - if you have bad cell coverage, expensive tariffs, etc that is not the fault of Nokia or Microsoft
  • 0 Hide
    kartu , October 9, 2012 3:54 PM
    Windows has ZERO chances to gain market share. They can try to abuse bloody patent system, turn mobile giant into microsoft delivery boy (how did you swallow this crap, dear Nokia shareholders? Why on planet earth would it harm you NOT to lock in some (bloody 0%) OS? Where is the promised sexy multi OS phone that we saw at toms, did your new CEO, that also happens to be former M$ manager, stop the project?) but it still won't help.