According to data compiled by the IDC, foreign vendors have been outperformed by local companies in the rapidly expanding Indian smartphone market.
Data compiled by the International Data Corporation (IDC) has indicated that although Samsung ranked as the top smartphone vendor in India during Q1 2013 with a 32.7 percent share, local smartphone vendors have outperformed most foreign companies and altogether have accounted for over 30 percent of the overall smartphone market.
More specifically, the IDC data indicates that Samsung was closely followed by Indian-based Micromax share and Karbonn Mobiles that have a respective market share of 19 percent and 11 percent.
Additionally, DigiTimes’ industry sources have suggested that two other local brands, Spice and Lava, are emerging as “first-tier vendors” and have attributed this to a successful push through retail channels with “aggressive pricing” with a lesser reliance on subsidized phone deals offered by network operators.
The growth in smartphone popularity and market penetration in the Indian market has been characterized by the IDC as “stupendous.” While sales of feature phones increased by 2.4 percent from Q1 2013, smartphone sales grew by 167 percent to 9.4 million units and accounted for over 50 percent of overall mobile phone sales.