Intel's First Cinematic and Epic Ultrabook Ad: Desperado
By - Source: Tom's Hardware US
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35 comments
They had computers in the wild west, apparently.
Earlier this week we warned you about the incoming "cinematic and epic" marketing push of Intel for its ultrabooks.
The first one out the gate is "Desperado," directed by Daniel Kleinman, a British TV commercial and music video director who also helmed the title sequence for several James Bond movies.
Maybe nothing will ever capture the same whimsy as the old Intel Bunny People, but check out Desperado below and let us know what you think:
Intel Ultrabook Desperado
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My vocabulary was not sufficiently large for me to adequately express my reaction in words.
My vocabulary was not sufficiently large for me to adequately express my reaction in words.
What the heck is that?
I am so confused...
In terms of advertising genius, it must be brilliant, because I can't get the image of two people in tinfoil and a dancing lunatic with a tiger mask in space with the state of liberty in the background out of my brain.
WOW. I think my brain just got molested...
Why would you do this to us! It won't leave my brain!
and no
Yippie hi o kie ayeee
At best it is dumb, at worst it is just insulting to some people. Either way, the tiger moon commercial was much more effective at making some sort of impact...
Cheers! =/
EDIT: You know, getting Otellini saying "this commercial only cost 1USD because we're f'ing committed to you, the consumer, and we're putting the rest to make you save money on each Ultrabook bought!". And all that with a Ballmer attitude. Maybe adding "you also get HyperThreading, TurboBoost and all for what?! JUST 999USD!" hahaha
It's a Japanese play of words... "Ultrabook" = "Ul-tora-book", where tora = tiger... Wow... I don't know if there's another play of words, but wow...
Cheers!
This isn't the 1940s, you're supposed to have an emotional reaction or something and go buy the shiny crap no questions asked.