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Intel's First Cinematic and Epic Ultrabook Ad: Desperado

By - Source: Tom's Hardware US | B 35 comments

They had computers in the wild west, apparently.

Earlier this week we warned you about the incoming "cinematic and epic" marketing push of Intel for its ultrabooks.

The first one out the gate is "Desperado," directed by Daniel Kleinman, a British TV commercial and music video director who also helmed the title sequence for several James Bond movies.

Maybe nothing will ever capture the same whimsy as the old Intel Bunny People, but check out Desperado below and let us know what you think:

 

Intel Ultrabook Desperado

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  • 21 Hide
    lahawzel , April 8, 2012 4:23 PM
    Upon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.

    My vocabulary was not sufficiently large for me to adequately express my reaction in words.
Other Comments
  • 21 Hide
    lahawzel , April 8, 2012 4:23 PM
    Upon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.

    My vocabulary was not sufficiently large for me to adequately express my reaction in words.
  • 3 Hide
    Zingam_Duo , April 8, 2012 4:29 PM
    haha lame :D 
  • 9 Hide
    amdfangirl , April 8, 2012 4:50 PM
    LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.


    What the heck is that?

    I am so confused...

    In terms of advertising genius, it must be brilliant, because I can't get the image of two people in tinfoil and a dancing lunatic with a tiger mask in space with the state of liberty in the background out of my brain.
  • 2 Hide
    cpatel1987 , April 8, 2012 5:06 PM
    LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.


    WOW. I think my brain just got molested...
  • 9 Hide
    elcentral , April 8, 2012 5:06 PM
    Japanese commercial saved this commercial from making me hate ultra book from Intel bloody epic.
  • 1 Hide
    techcurious , April 8, 2012 5:16 PM
    I hope they didn't spend (or should I say waste!) too much money on this.. blah!!
  • 0 Hide
    CaedenV , April 8, 2012 5:27 PM
    LaHawzelUpon visiting the Youtube page of said video I was greeted with this link as the then-top comment depicting the Japanese ultrabook commercial.My vocabulary was not sufficiently large for me to adequately express my reaction in words.

    Why would you do this to us! It won't leave my brain!
  • 1 Hide
    JAYDEEJOHN , April 8, 2012 5:31 PM
    Ai Yi Yii
    and no
    Yippie hi o kie ayeee
  • 0 Hide
    CaedenV , April 8, 2012 5:32 PM
    oh, and the desperado ad sucked. Gave me no idea what an ultra book is. It is a laptop? a UMPC? a crappy little netbook? What can it do? Who is the product aimed at? Are they saying that hicks don't know how to use computers? Or is it a commentary on poor rural america not being able to afford new machines?

    At best it is dumb, at worst it is just insulting to some people. Either way, the tiger moon commercial was much more effective at making some sort of impact...
  • 1 Hide
    rohitbaran , April 8, 2012 5:42 PM
    Stupid is the word
  • 0 Hide
    Yuka , April 8, 2012 6:20 PM
    I bet this could've saved like 1 dolar per chip... Such a waste of resources...

    Cheers! =/

    EDIT: You know, getting Otellini saying "this commercial only cost 1USD because we're f'ing committed to you, the consumer, and we're putting the rest to make you save money on each Ultrabook bought!". And all that with a Ballmer attitude. Maybe adding "you also get HyperThreading, TurboBoost and all for what?! JUST 999USD!" hahaha
  • 5 Hide
    Gundam288 , April 8, 2012 6:24 PM
    Is it bad that I got the same info out of the US ad as I did from Japan's ad and I don't speak Japanese?
  • 6 Hide
    Yuka , April 8, 2012 6:38 PM
    gundam288Is it bad that I got the same info out of the US ad as I did from Japan's ad and I don't speak Japanese?


    It's a Japanese play of words... "Ultrabook" = "Ul-tora-book", where tora = tiger... Wow... I don't know if there's another play of words, but wow...

    Cheers!
  • 0 Hide
    wardoc22 , April 8, 2012 7:33 PM
    Lol
  • 0 Hide
    esrever , April 8, 2012 7:44 PM
    should have been "inspired by apple"
  • 1 Hide
    killerclick , April 8, 2012 8:17 PM
    CaedenVoh, and the desperado ad sucked. Gave me no idea what an ultra book is. It is a laptop? a UMPC? a crappy little netbook? What can it do? Who is the product aimed at?


    This isn't the 1940s, you're supposed to have an emotional reaction or something and go buy the shiny crap no questions asked.
  • 1 Hide
    jdwii , April 8, 2012 9:14 PM
    Great more marketing BS, Amd needs to learn a few things.
  • -1 Hide
    nebun , April 8, 2012 9:24 PM
    so where are these so called 15 or 16 inch ultra books?....all i see is 11 and 13i nch ultra-books... those are a little small.....wtf
  • 4 Hide
    Anonymous , April 8, 2012 9:49 PM
    No Crysis = Not worthy
  • 0 Hide
    engineiro , April 8, 2012 10:00 PM
    nuts!
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