Intel has sunk $4 million in Xfire, a video game social network.
Xfire claims to have more than 20 million subscribers and describes itself as a mix "between Facebook and Skype" for gamers. The service enables people to chat with each other from within more than 2300 video games. Xfire said that it will use the funding to revamp its website and chat application.
"We're witnessing watersheds in gaming, including the rise of free-to-play online titles," said president Mark Donovan in a prepared statement. "Xfire is expanding with this trend by helping publishers and players connect with one-another through the Xfire social platform."
The company previously received funding from angel investors, including Tomorrow Ventures, Clearstone Venture Partners principals William Quigley and Jim Armstrong, PriceGrabber co-founder Kamran Pourzanjani, and MP3.com founder Michael Robertson.
Intel did not comment on this investment. However, the company typically invests in companies that are already off the ground and provide products and services that promote chip sales. An investment in a growing website that is targeting video gamers is conclusive for Intel.