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Ultrabook Prices Dropping Before 2nd-Gen Ivy Bridge Launch

By - Source: DigiTimes | B 15 comments

First-generation ultrabooks are getting cheaper, making way for the second wave arriving after the launch of Intel's second-generation Ivy Bridge processor.

Unnamed sources from retail channels claim that recent price drops of ultrabooks provided by the likes of Acer, Lenovo and HP are due to the upcoming launch of Intel's second-generation Ivy Bridge processors. Ultrabooks based on the new platform are expected to arrive shortly after Intel's CPU launch.

The reduction in price is obvious: to push the older 1st-genration models off store shelves to make way for the newer, spunkier models. This is nothing unusual, and typically a sign that the next-generation models are getting ready to invade retail shelves. That said, now would be a good time to purchase an ultrabook before the newer, pricier models arrive.

As DigiTimes points out, Acer's Aspire S3 HDD-equipped ultrabook was reduced to $799 USD here in the States. Lenovo and HP's ultrabook prices also saw a price cut, costing 25-percent and 21-percent less respectively. HP is reportedly geared up to launch its new ultrabook, the Envy Spectra 14, in Taiwan this week. Acer and Lenovo's new ultrabook offerings are scheduled to arrive in the second quarter of 2012.

Retail channel sources add that ultrabooks will probably not achieve Intel's goal of a 40-percent share of the notebook market by the end of 2012. But as more new ultrabooks begin to appear in the retail channel, the average price will quickly dip down into the $699-$799 USD realm in the second quarter.

Maybe Intel will grab its 40-percent of the notebook market in 2013 instead? Probably not if AMD has anything to say about it with the imminent release of the "ultrathin" form factor.

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  • -4 Hide
    amk-aka-Phantom , February 8, 2012 3:56 AM
    Quote:
    But as more new ultrabooks begin to appear in the retail channel, the average price will quickly dip down into the $699-$799 USD realm in the second quarter.


    Not bad, but still can't match heavier laptops for the same price. I don't care how much a laptop weighs as long as it's not more than 17'', it still doesn't fit in my pocket and therefore goes in the backpack.
  • 9 Hide
    de5_Roy , February 8, 2012 4:48 AM
    bring on trinity!!!!
    ;D
  • 2 Hide
    wolley74 , February 8, 2012 4:53 AM
    all for the lower prices, but the problem is they have such utterly horrible cooling, sure they're thin but i'd rather have an extra pound or two and have decent cooling instead of having to shell out $50 for a decent cooler
  • Display all 15 comments.
  • 4 Hide
    molo9000 , February 8, 2012 5:29 AM
    amk-aka-PhantomNot bad, but still can't match heavier laptops for the same price. I don't care how much a laptop weighs as long as it's not more than 17'', it still doesn't fit in my pocket and therefore goes in the backpack.


    You can't use a 17" laptop on a normal lecture hall desk, in an airplane, on a train or even on your lap. It works fine as a movable desktop-replacement, but it just doesn't offer the mobility many people want from a laptop.

    Being able to have your laptop with you at all times and use it anywhere is of much larger benefit to most people than a larger display or more performance.
  • 4 Hide
    danbfree , February 8, 2012 6:53 AM
    Whatever happened to the $349 ~12" models that were respectable? I guess gotta dig for low-end AMD models, but at least they are good bag for the buck!
  • 2 Hide
    billybobser , February 8, 2012 7:39 AM
    Probably a drop in prices after the hype has died down.

    Tbh, if the thunderbolt gfx card idea could actually power the laptop screen, instead of requiring a seperate screen. I see no need for an 'ultra' book.

    If you want to combine laptop portability with desktop power, you're better off having a dock system where the laptop can use additional resources, instead of having a laptop that fails at being a laptop.
  • 3 Hide
    hardcore_gamer , February 8, 2012 9:54 AM
    I'll buy an ultrathin if it costs less than $600
  • 1 Hide
    geekapproved , February 8, 2012 12:00 PM
    2nd gen Ivy Bridge launch? Did I miss the 1st gen launch??
  • 1 Hide
    yanjustin98 , February 8, 2012 12:29 PM
    Don't really see the practical point of "ultrathin" laptops. First of, the cooling suffers compared to other thicker laptops. Second, in correlation to the cooling, you have a higher chance of bottlenecking, performance drops, etc. Oh and the health experts say that hot laptops are bad for your legs... If they can convince me that ultrathin laptops can compete with something like a Dell Precision M6600 or even a laptop that's not as expensive then I might consider buying one. As for the mobility, many laptops come with 15 in screen anyways, and honestly, just get a backpack; it's not that clunky.
  • 2 Hide
    itzdanielp , February 8, 2012 1:10 PM
    Wait, when was Ivy Bridge launched??? Was I in a coma for a couple years?
  • 0 Hide
    triny , February 8, 2012 2:26 PM
    Ah,competition makes Better cost points ,everyone wins.
    A low cost IB is tough to ignore
  • 0 Hide
    alidan , February 8, 2012 6:03 PM
    molo9000You can't use a 17" laptop on a normal lecture hall desk, in an airplane, on a train or even on your lap. It works fine as a movable desktop-replacement, but it just doesn't offer the mobility many people want from a laptop.Being able to have your laptop with you at all times and use it anywhere is of much larger benefit to most people than a larger display or more performance.


    this is something that i will never understand...
    why do people want a lighter laptop... i mean you carry it around in a backpack or a shoulder bag, and its almost never on your lap if you could help it. and when it is, having something with weight would help so it doesn't move as much...

    i mean 17 or 19 inch laptop, thats pushing it for mobile... well without bezzle a 19 inch would fit in out 17 inches area, but i just dont understand weight... if its heavier it can do more, so i really dont understand why make it lighter...
  • 0 Hide
    daneren2005 , February 8, 2012 7:15 PM
    geekapproved2nd gen Ivy Bridge launch? Did I miss the 1st gen launch??

    Depends on whether you consider Sandy-E which is the same 3xxx numbers as Ivy will be. Or they might mean the 2nd gen Bridge launch (Ivy) which is more likely. I agree its bad wording though.
  • 0 Hide
    jesh4622 , February 8, 2012 8:35 PM
    *planning on a trinity laptop*
  • -1 Hide
    triny , February 9, 2012 10:16 AM
    Intel will be forced to drop prices drastically or get caught with a logjam of products no one wants.