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Acer Says Tablet Fever is Already Cooling Down

By - Source: DigiTimes | B 44 comments

Consumer demand for tablets is seemingly diminishing as they turn their eyes to Ultrabooks heading to the market beginning next month.

Acer chairman JT Wang said on Friday that "tablet fever" is already starting to cool down, and that consumers are looking to notebooks again thanks to Intel's Ultrabook design and the intriguing features Windows 8 promises to bring to the PC sector next year. Acer came to this conclusion thanks to recent surveys which have indicated that consumers have a high interest in Intel's sleek Ultrabook form-factor.

Other players in the PC sector reportedly share the same opinion: that tablets are mainly marketed for entertainment purposes and will eventually reach market saturation. Once that happens, consumer desire to replace their notebooks and/or desktops with tablets will diminish. Tablet volumes will then reach a certain level and sales will stagnate.

The release of new OS is also expected to drive stronger sales for notebooks than tablets, especially during the back-to-school season of 2012. But that remains to be seen: the market hasn't really experienced what Microsoft has in store for consumers other than glimpsing at a quad-core prototype during Microsoft’s recent TechEd New Zealand conference. Windows 8 could change the way we interact with tablets, or it could merely be just another OS on another non-Android, non-iOS tablet.

As reported earlier, Acer is slated to launch an Ultrabook during September for as low as $799 USD. Asus is also offering a similar product in September, and will be followed by Dell, Toshiba, Lenovo and Hewlett-Packard (HP) in Q4 2011 or Q1 2012.

Friday Acer president Jim Wong added that Ultrabooks will only account for a portion of the notebook shipments in 2011, but the numbers are expected to increase to somewhere around 25 to 35-percent in 2012. Intel previously predicted that Ultrabook shipments would reach 40-percent by the end of 2012.

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Top Comments
  • 19 Hide
    jacobdrj , August 29, 2011 5:03 PM
    Tablets have a place. So do netbooks. They are niches. Nothing wrong with a product filling a niche...
  • 19 Hide
    sonofliberty08 , August 29, 2011 5:33 PM
    junior noob - tablet
    senior noob - netbook
    entry level/normal user - notebook
    normal/high end user - desktop
    professional - workstation
    enterprise/corporation - server
    science/military - super computer

    they all got their place , desktop won't be replace :) 
  • 14 Hide
    zorky9 , August 29, 2011 5:42 PM
    sonofliberty08junior noob - tabletsenior noob - netbookentry level/normal user - notebooknormal/high end user - desktopprofessional - workstationenterprise/corporation - serverscience/military - super computer they all got their place , desktop won't be replace


    iDiot - Ap...

    :)  can't help it...
Other Comments
  • 19 Hide
    jacobdrj , August 29, 2011 5:03 PM
    Tablets have a place. So do netbooks. They are niches. Nothing wrong with a product filling a niche...
  • 3 Hide
    reggieray , August 29, 2011 5:12 PM
    First post has a great point, I will stick with my laptop, does just fine.
  • 12 Hide
    wcnighthawk , August 29, 2011 5:15 PM
    No way!! They're supposed to replace desktops lolololololololololololol

    Well, so much for that.
  • 0 Hide
    dread_cthulhu , August 29, 2011 5:16 PM
    Well... I hope acer doesn't decide to stop producing tablets because of this. The IconiaTab is one of the better designed tablets on the market that I've found.
  • 3 Hide
    legacy7955 , August 29, 2011 5:27 PM
    wcnighthawkNo way!! They're supposed to replace desktops lololololololololololololWell, so much for that.



    It's always nice to see the "media agenda machine" defeated by reality!

    The PC is popular because nothing else can even come close to replacing it, and it is a great value and easily upgraded. The tablet is none of those things and never will be for the foreseeable future.
  • -5 Hide
    cknobman , August 29, 2011 5:29 PM
    What a coincidence right before Acer launches its new ultrabook they make a statement like this.

    WOW NEVER SAW THIS COMING!!!!!!!!!!!!!!!!
  • -1 Hide
    Trueno07 , August 29, 2011 5:31 PM
    A windows based ultra book has yet to be released, right?
  • 0 Hide
    patfactorx , August 29, 2011 5:33 PM
    Wait ur telling me a $500 device that isnt as entertaining as my $500 Samsung LCD is a gimmick!?
  • 19 Hide
    sonofliberty08 , August 29, 2011 5:33 PM
    junior noob - tablet
    senior noob - netbook
    entry level/normal user - notebook
    normal/high end user - desktop
    professional - workstation
    enterprise/corporation - server
    science/military - super computer

    they all got their place , desktop won't be replace :) 
  • 14 Hide
    zorky9 , August 29, 2011 5:42 PM
    sonofliberty08junior noob - tabletsenior noob - netbookentry level/normal user - notebooknormal/high end user - desktopprofessional - workstationenterprise/corporation - serverscience/military - super computer they all got their place , desktop won't be replace


    iDiot - Ap...

    :)  can't help it...
  • 0 Hide
    DRosencraft , August 29, 2011 5:42 PM
    Quote:
    junior noob - tablet
    senior noob - netbook
    entry level/normal user - notebook
    normal/high end user - desktop
    professional - workstation
    enterprise/corporation - server
    science/military - super computer

    they all got their place , desktop won't be replace :) 
    :lol: 

    Never really liked tablets or netbooks... but a niche exists for a reason. I just don't get it I guess. Never really understood the appeal of watching movies on such a small screen. Why've we been spending so many years making bigger and bigger monitors and TVs just to get a miniature screen? I honestly know someone who spends more time sitting in their house looking at their little tablet screen watching movies than the 52" in thier living room.
  • 1 Hide
    CTT , August 29, 2011 5:42 PM
    The market is cooling because Apple hasn't told everyone they need to buy a 2nd iPad yet.
  • -1 Hide
    stingstang , August 29, 2011 5:45 PM
    @sonofliberty08:
    Interesting use of the word 'noob'. I approve. ^.^
  • 0 Hide
    toastninja17 , August 29, 2011 5:46 PM
    I have to agree with the post about filling a product niche. Nothing wrong with that at all. Though, consumers are going to flock to ultrabooks, then THAT will cool down after a while, and eventually things will come around full circle the the almighty PC.

    But that's just me.
  • 3 Hide
    megamanx00 , August 29, 2011 5:47 PM
    They just can't unload their own Android tablets because they didn't have much marketing and they have trouble playing 1080p and many 720p videos, unlike the ASUS transformer which goes for the same price and has the same specs (except for that host USB the Acer tablet has while you need to buy the dock for the ASUS if you want that).
  • -1 Hide
    captaincharisma , August 29, 2011 5:55 PM
    sonofliberty08junior noob - tabletsenior noob - netbookentry level/normal user - notebooknormal/high end user - desktopprofessional - workstationenterprise/corporation - serverscience/military - super computer they all got their place , desktop won't be replace


    that pretty much sums it up. but in a few years time i just see people buying desktops just to be a media server and use a laptop for everything else. and to be clear i am talking about the mainstream consumers. gamers are still going to buy desktop over laptops just because theres more upgradeable options with them
  • 4 Hide
    jacobdrj , August 29, 2011 5:59 PM
    DRosencraftNever really liked tablets or netbooks... but a niche exists for a reason. I just don't get it I guess. Never really understood the appeal of watching movies on such a small screen. Why've we been spending so many years making bigger and bigger monitors and TVs just to get a miniature screen? I honestly know someone who spends more time sitting in their house looking at their little tablet screen watching movies than the 52" in thier living room.


    It has to do with privacy and portability. There are those of us who don't need any processing power, outside of the ability to do word processing, and some 'break time' entertainment. Some of us need battery life, not raw power and size. Sometimes you need a scalpel, not a sledgehammer...
  • 0 Hide
    Anonymous , August 29, 2011 6:03 PM
    Quote:
    The market is cooling because Apple hasn't told everyone they need to buy a 2nd iPad yet.
    They did, the iPad 2.
  • 2 Hide
    Anonymous , August 29, 2011 6:16 PM
    tablet market is cooling because all the brainwashed apple drones are waiting for the ipad3
  • -1 Hide
    brickman , August 29, 2011 6:22 PM
    So the HP touchpad sell off was the tablet fever throwing up? :p 
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