Jimmy Kimmel tricks iPhone 4S owners into believing his iPhone 4 is an iPhone 5.
Although each iPhone update does come with changes to its hardware, some people just take the company's word for it.
On Wednesday, the company took the covers off of its latest cash cow, the iPhone 5. And as expected, floods of pre-orders came rolling through, nabbing all of Apple's initial supply in less than an hour.
But just how many of these pre-orders are from iPhone 4S owners who no longer appreciate their device? As Jimmy Kimmel puts it, each new Apple iPhone release seems to make current iPhones look worthless and obsolete.
To test just how powerful Apple's new iPhone marketing effects are, Kimmel's team took to the streets of Los Angeles to ask citizens to test out the new iPhone. Only, it was an old iPhone, two generations old to be exact. The iPhone 5 hasn't even shipped out to the masses yet.
Although Kimmel states the test was used with the current iPhone 4S, a closer inspection will reveal it was actually an iPhone 4. (You can tell by the marking located next to the audio jack) Despite holding a piece of two year-old technology, many described the "new" iphone 5 as faster, lighter and even bigger. What's worse is that many of the people interviewed own an iPhone 4S themselves.