BBC's Blue Peter Awards Jony Ive Gold Blue Peter Badge

A little over a year ago, in January of 2012, Apple's Senior VP of Design, Jonathan Ive, was knighted by the Queen of England. This week, the UK has awarded Ive another prestigious award. The BBC's Blue Peter has bestowed upon Ive the distinguished Blue Peter badge.

A little over a year ago, in January of 2012, Apple's Senior VP of Design, Jonathan Ive, was knighted by the Queen of England. This week, the UK has awarded Ive another prestigious award. The BBC's Blue Peter has bestowed upon Ive the distinguished Blue Peter badge.

For those not in the know, the BBC's Blue Peter is the world's longest running children's TV show and has been running since 1958. The Blue Peter badge is an award that recognizes the achievements or work of those that appear on the show. The gold Blue Peter badge is Blue Peter's highest award and is given for exceptional achievements.

According to the BBC, Blue Peter dubbed Ive an "inspiration to children around the world." He's set to appear on the show this coming Saturday and said receiving the award was 'absolutely incredible.'

Ive, who first started working with Apple 20 years ago, is credited with the unique design of the iPod, the iPhone, the iPad, and the iMac. His first interaction with Apple came when he was hired as a consultant in 1992. However, it wasn't until Steve Jobs' return to the company in the latter-half of the 90s that Ive blossomed. In 1997, he was given the position of Senior VP of Industrial Design and he has remained in the position ever since. Ive has his own lab at Apple's campus with his own team of engineers.

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17 comments
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  • luissantos
    I can't make any sense of this article's tittle and the first paragraph is repeated twice.
    17
  • PadaV4
    "A rectangle with rounded corners" A unique design indeed.
    11
  • Other Comments
  • luissantos
    I can't make any sense of this article's tittle and the first paragraph is repeated twice.
    17
  • PadaV4
    "A rectangle with rounded corners" A unique design indeed.
    11
  • ozvip3r
    luissantosI can't make any sense of this article's tittle and the first paragraph is repeated twice.

    How are you being voted down??? I'm baffled! You're spot on though, how can someone possibly write such a stupid title and also not pick up on a double first paragraph. I know exactly how, not a single second goes in to proof reading any Toms' articles, ever!
    9