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BBC's Blue Peter Awards Jony Ive Gold Blue Peter Badge

By - Source: BBC | B 17 comments

Another award for Apple's Ive.

A little over a year ago, in January of 2012, Apple's Senior VP of Design, Jonathan Ive, was knighted by the Queen of England. This week, the UK has awarded Ive another prestigious award. The BBC's Blue Peter has bestowed upon Ive the distinguished Blue Peter badge.

A little over a year ago, in January of 2012, Apple's Senior VP of Design, Jonathan Ive, was knighted by the Queen of England. This week, the UK has awarded Ive another prestigious award. The BBC's Blue Peter has bestowed upon Ive the distinguished Blue Peter badge.

For those not in the know, the BBC's Blue Peter is the world's longest running children's TV show and has been running since 1958. The Blue Peter badge is an award that recognizes the achievements or work of those that appear on the show. The gold Blue Peter badge is Blue Peter's highest award and is given for exceptional achievements.

According to the BBC, Blue Peter dubbed Ive an "inspiration to children around the world." He's set to appear on the show this coming Saturday and said receiving the award was 'absolutely incredible.'

Ive, who first started working with Apple 20 years ago, is credited with the unique design of the iPod, the iPhone, the iPad, and the iMac. His first interaction with Apple came when he was hired as a consultant in 1992. However, it wasn't until Steve Jobs' return to the company in the latter-half of the 90s that Ive blossomed. In 1997, he was given the position of Senior VP of Industrial Design and he has remained in the position ever since. Ive has his own lab at Apple's campus with his own team of engineers.

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Top Comments
  • 17 Hide
    luissantos , February 16, 2013 11:34 AM
    I can't make any sense of this article's tittle and the first paragraph is repeated twice.
  • 11 Hide
    PadaV4 , February 16, 2013 12:12 PM
    "A rectangle with rounded corners" A unique design indeed.
Other Comments
  • 17 Hide
    luissantos , February 16, 2013 11:34 AM
    I can't make any sense of this article's tittle and the first paragraph is repeated twice.
  • 11 Hide
    PadaV4 , February 16, 2013 12:12 PM
    "A rectangle with rounded corners" A unique design indeed.
  • 9 Hide
    ozvip3r , February 16, 2013 12:29 PM
    luissantosI can't make any sense of this article's tittle and the first paragraph is repeated twice.

    How are you being voted down??? I'm baffled! You're spot on though, how can someone possibly write such a stupid title and also not pick up on a double first paragraph. I know exactly how, not a single second goes in to proof reading any Toms' articles, ever!
  • -5 Hide
    SuckRaven , February 16, 2013 12:33 PM
    He's being voted down because he's not making poignant and relevant comments about the content of the article, but instead, pointing out the structural and grammatical mess that this article is.
  • 9 Hide
    Cons29 , February 16, 2013 12:50 PM
    i thought the title was a riddle or something. honestly, apple or not, i was like... what?
  • 9 Hide
    xero141 , February 16, 2013 1:03 PM
    Is it just me or did I read the first paragraph twice?
  • -4 Hide
    Usersname , February 16, 2013 2:53 PM
    ankit0x1obviously apple icrap is overprice junk....but without a doubt they look damn sexy.....atleast here, in PR, in USPTO and in court Apl excels
    "Overprice junk". You need to take a look around you. Apple have generated a paradigm shift in personal tech. Sure, you can buy cheaper knock-offs of Apple lookalikes but the quality stuff made by competitors is much closer to Apple's prices.
  • 2 Hide
    Gundam288 , February 16, 2013 4:42 PM
    xero141Is it just me or did I read the first paragraph twice?

    You did and so did I. o_O
  • 4 Hide
    toxteth , February 16, 2013 5:52 PM
    luissantosI can't make any sense of this article's tittle and the first paragraph is repeated twice.

    Actually, the title isn't that badly formulated, it could of been expanded to read something like "The BBC's Blue Peter programme Awards Jony Ive its prestigious Gold Blue Peter Badge award" but I think it's been condensed for space.
    And yes the second paragraph was not necessary...
  • -5 Hide
    ericburnby , February 16, 2013 7:34 PM
    Usersname"Overprice junk". You need to take a look around you. Apple have generated a paradigm shift in personal tech. Sure, you can buy cheaper knock-offs of Apple lookalikes but the quality stuff made by competitors is much closer to Apple's prices.

    Exactly. Who makes a tablet comparable to the iPad 4? Nexus 10 is $100 less, but has inferior build quality and the screen isn't as color accurate (though its very sharp). The iPad 4 has a much quicker GPU which is being taken advantage of in games, illustration Apps and even in audio/music Apps (to do number crunching for effects processing). Both the iPad and Nexus 10 charge you an extra $100 to go from 16GB to 32GB.

    Considering what the iPad 4 gives you it's worth the extra $100 in price.
  • -3 Hide
    wilem_WAR246810 , February 17, 2013 1:20 AM
    with Zak's always biased articles and many errors in editing, it's like TOms loves the negative comments and is actively trolling us
  • 1 Hide
    silverblue , February 17, 2013 3:17 PM
    Quote:
    Queen of England


    She's Queen of a lot more than that, but if that appeases readers who have no idea that England isn't actually the entirety of the Commonwealth, then so be it.
  • 1 Hide
    Non-Euclidean , February 18, 2013 12:28 PM
    Only the British would have awards named after tinted sexual organs.
  • 1 Hide
    lilcinw , February 18, 2013 2:39 PM
    I think that some of the senior journalists at Tom's intentionally write crap articles on occasion as a form of passive-aggressive protest over the lack of editorial review.

    I remember a few months back it seemed like every article I read had some form of major error in the first sentence. You have to work at it to write that badly.
  • 0 Hide
    tburns1 , February 18, 2013 4:13 PM
    Blue Peter? Sorry, sounds like a euphamism ...
  • 0 Hide
    anti-painkilla , February 18, 2013 8:46 PM
    Regardless of my opinion of Apple's products, no designer should be knighted. There is no actual contribution to society.

    Blue ball award, yea sure, but knighted?
  • 0 Hide
    silverblue , February 19, 2013 10:32 AM
    Non-EuclideanOnly the British would have awards named after tinted sexual organs.

    Blue Peter is another word for "Papa" in the International Code of Signals meaning "outward bound".