Nvidia CEO Jen-Hsun Huang Emails Thanks to Employees
By - Source: AnandTech
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With the launch of Nvidia's Kepler, now the GTX 680, Nvidia CEO Jen-Hsun Huang took the time to say thanks to the employees for a job well done on the GTX 680 release.
In an email shared with AnandTech, the CEO of Nvidia took the time out of his busy day to thank the employees for their efforts over the past three years to bring Kepler to the "shelves around the world!". It reads:
----Original Message-----
From: Jensen H Huang
Sent: Thursday, March 22, 2012 9:48 AM
To: Employees
Subject: Kepler Rising
Today, the first Kepler - GTX 680 - is on shelves around the world!
Three years in the making. The endeavor of a thousand of the world's best engineers. One vision - build a revolutionary GPU and make a giant leap in efficient-performance.
Achieving efficient-performance, great performance while consuming the least possible energy, required us to change our entire design approach. Close collaboration between architecture-design-VLSI-software-devtech-systems, intense scrutiny on where energy is spent, and inventions at every level were necessary. The results are fantastic as you will see in the reviews.
Kepler also cultivated a passion for craftsmanship - nothing wasted, everything put together with care - with a goal of creating an exquisite product that works wonderfully. Let's continue to raise the bar and establish extraordinary craftsmanship as a hallmark of our company.
Today is just the beginning of Kepler. Because of its super energy-efficient architecture, we will extend GPUs into datacenters, to super thin notebooks, to superphones. Not to mention bring joy and delight to millions of gamers around the world.
I want to thank all that gave your heart and soul to create Kepler. You've created something wonderful.
Congratulations everyone!
Jensen
To quote Chris Angelini, the "GeForce GTX 680 is now the fastest single-GPU graphics card, and not by a margin that leaves room to hem or haw. Making matters worse for AMD, the GTX 680 is priced right between its Radeon HD 7970 and 7950. Providing that Nvidia’s launch price sticks, both Radeon HD 7900s need to be significantly less expensive in order to compete." Read our full GTX 680 review here.
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Give it a bit more than a single day.
Plus it's cheaper then the HD 7970 as well!!!!
Give it a bit more than a single day.
oh wait we are not done yet Jen, when is my GK107/gk106 chip? or GK110.
Plus it's cheaper then the HD 7970 as well!!!!
The Radeon 7870 is right in there.
There is consensus across reviews on many reputable sites (tomshardware, anandtech, hardocp, overclockersclub, etc...) exhibiting the performance advantage of the 680 over the 7970. This is not only on a single display, but also across 3-display configurations.
At one time, you could say you'd get near Nvidia performance at a lower price if you went with AMD. Now there is no advantage to owning a 7970 other than you can tell people you spent $50-100 more for lower performance. Maybe AMD is going for the Apple angle with this generation of GPUs?
Trading blows? That would suggest that the 7970 out performed the GTX 680 in multiple game benchmarks, when in fact it did not. It beat it in 1/3 of 1 test! And as stated this is a "Gaming" Card, not a compute card so it would be pointless to take into factor results that are not game benchmarks. And there is more to come, I'm sure that more power can be pushed out of these cards. The TDP is running around 175w? With 2 6pins, wait till company's like MSI and EVGA start putting a larger PWM and thermal design into these things. I'm sure you'll see that marge go UP very fast. Right now were looking at a 13% increase in performance average over the 7970, wait a few months till the non reference boards come out and we will see where that increase is.
No he wasn't. The GTX680 is faster than the 7970 in nearly every gaming performance test. It's not even close.
1) as stated above: it takes more than one day for a large company to react to changes in the market. Partly because they are big, slow, and cumbersome, and partly because if they were trading blows on a day-by-day basis you would never know when to jump in and make a purchase. Consistent expectations with the occasional sale/rebate sell more cards than a paranoid market.
2) They may not be able to: 7970 is much like the 580 was. It is a compute card with a gaming driver. My 570 is the same way, and I would not have purchased an nVidia last time around except that I use software that requires a 570 for accelerated rendering. If AMD plays their cards right (lol) then they will be able to steal a TON of business from the workstation GPU market which is completely and entirely owned by nVidia at the moment (because nVidia has better support for software developers, something AMD has yet to learn) in spite of the higher markups. Add to that all of the production issues (remember the 7970 was supposed to be out in November but due to bad batches, which are expensive, they pushed it back to Feb), the normal development/advertising cost, and the fact that it is a bigger (more expensive) GPU than the 680, they may be stuck at the price they are at for a little while.
3) You cannot get a 680, and there are not cheaper cards out yet, so if there is no available competition then why lower the price?: As with all fresh releases, all of the 680s are sold out, and will be hard to come by for a little while. Sure, diehard nVidia fans, and performance benchmarkers are going to wait for it to be available, but the average Joe is going to note that after an OC both cards are of similar performance and either figure that $50 isn't worth loosing sleep over, or simply buy the 7950 which is cheaper, but still no slouch. The point being; If you wanted to buy a card yesterday, then you got the 680. If you have to buy a card today (either because it is for work, or because you are a child who lacks patients) then you have no choice but to buy the AMD option. In a month when cards are radially available price drops will become more of an option. Also once the full product line of 600 cards is released over the next few months and nVidia is killing AMD in more price brackets THEN we will see prices drop a little.